Google is at it again! With the Google penguin update, some websites have seen a big drop in traffic. If your site was considered spammy, Google may have knocked you down a few (or many) pegs on the search engine results pages.

1. Has Google Penguin Rendered SEO
Pointless?
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2. Worried About Over-Optimising Penalties due to Google Penguin? Heed This
Advice
Google is at it again! With the Google penguin update, some websites have seen a
big drop in traffic. If your site was considered spammy, Google may have knocked
you down a few (or many) pegs on the search engine results pages.
No matter what happened with this SEO update it’s important for you to realise
something. Google will probably never stop tweaking and adjusting their
algorithms. Your job with SEO is never ever going to be done (NEVER! Cue: evil
laugh…)
Continually tweaking the algorithms is Google’s concerted effort to operate with
continuous improvement principles. It’s how they hope they’ll hang on to the lion’s
share of the internet search market by staying ahead of evil SEO super villains who
find ways to fake their way to the top.
What does this mean to you, the company who isn't trying to game the system and
who just wants to do the right thing so that you can attract customers to your site
and provide them with an honest-to-goodness product or service? It means you’ll
want to continually watch your back, for one thing!
Should you just forget SEO and leave things to chance since Google seems like it
is constantly trying to stop people from succeeding at it? No. The right strategy
for SEO is more important than ever. The right strategy should encompass doing
your very best to please your customers and to make quality a top priority.
 Don’t get as hung up on keyword density.
 Don’t be as concerned about link juice and linking strategies
 Do get really in tune with what your customers want.
 Do put quality at the top of the priority list and keep it there.
Sure, keywords, tags, and other SEO elements are still important. But search
engines look at obvious attempts to game the system. They also look at your
conversion rate to see if you’re doing a good job of servicing the traffic they send
you. When the search engines measure your site, they want to know if you’re doing
things in a way that is bringing you converting traffic. If they send you 10000
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3. visitors today and 0 of them convert, search engines will re-assess whether or not
you deserve that traffic.
By the same token, if you’re on the bottom of page 1 and are getting more positive
results than your competitors in spots 1 and 2, search engines will take notice and
you’ll inch your way up those ranks.
SEO isn’t Pointless!
If you’ve lost rankings you might be thinking that SEO is pointless. But it’s not. It’s
important to do things so that your customers can find you. The right SEO
strategies also include smart on-page optimisation strategies that logically walk the
visitor through the site. The best SEO results happen when you know your
customers, know your industry, understand how search engines work, avoid
duplicate content, avoid common SEO mistakes, etcetera.
SEO isn’t the be-all and end-all. Make sure you employ diverse online marketing
strategies. Content marketing, social media, pay per click, email marketing, and
other marketing methods can all help you, too. Develop multiple streams of traffic
and a solid customer relationship management strategy so that you don’t have to
continually chase after new traffic as your only source of income. Your existing
customers can keep buying and can be a great source of word of mouth referrals,
too!
Need some help navigating the complex world of Google SEO? Oracle Digital can
make the penguin look more like Chilly Willy rather than the evil penguin from
Batman! Talk to us. We can help you whether you’re new to SEO or are trying to
recover from lost rankings from penguins or pandas!
http://www.oracledigital.com.au
Oracle Digital
206 Nicholson Road
Subiaco, WA, 6008
Ph: 1300 899 851
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