What’s standing in the way of the best ideas for your company? Fear. Maybe you’re afraid of being wrong, of causing dissension, of wasting money; maybe you put yourself out there before and don’t want to spin your wheels again; maybe your marketing strategy is full of false starts. Don’t let your fear keep you from your best insights! Using principles of better decision making and data analysis, we can create new ways to let ideas prove their own worth through honesty and experimentation—and we’ll discuss how to do just that. Learn how to identify and counteract your own biases, establish more useful research, parse through data effectively, and mitigate your risks without sacrificing potential successes. You’ll be able to apply these principles to many aspects of your business (marketing, product creation, UX improvements, and more), so that you can be brave enough to leap. Let’s learn how to be fearless together; because we deserve it.

1. FEARLESSAdopting Brave
Experimentation

2. DEFINEYOUR
SUCCESS

3. WIDENYOUR
OPTIONS

4. FEARLESSAdopting Brave
Experimentation
In any moment of decision, the best
thing you can do is the right thing,
the next best thing is the wrong thing,
and the worst thing you can do is nothing.
[THEODORE ROOSEVELT]

5. WIDENYOUROPTIONS
Reframe Possibilities
Find incremental options
Instead of this or that, try this and that
Talk to people who solved your problem

6. REALITY
TESTYOUR
ASSUMPTIONS

7. To live a creative life,
we must lose our
fear of being wrong.
[JOSEPH CHILTON PEARCE]

8. REALITYTESTYOURASSUMPTIONS
Avoid Confirmation Bias
Seek out contradictory data
Try to disprove your own theories
Allow ideas to prove themselves
Conduct small, less invasive tests

9. ATTAIN
DISTANCE

10. It does feel like something to be wrong;
it feels like being right.
[KATHRYN SCHULZ]

11. ATTAINDISTANCE
Neuter Your Emotions
“Sleep on it”
What would I say if...?
Pursue your core objectives
Argue

12. PREPARE
TOBEWRONG

13. [WordPress 3.8] will
either be amazing or
a huge mistake.
[MATT MULLENWEG]

14. PREPARETOBEWRONG
We are Overconfident
Statistically, our instincts are usually wrong
Decisions should be commas, not periods
Know what to do
when things go wrong or well

15. KNOWWHEN
YOU’REWRONG

16. KNOWWHENYOU’REWRONG
Run True Experiments
Have a hypothesis, a control, and variables
Tripwires (true deadlines)
Correlation != Causation
Use tools properly

17. GREATSUCCESS

18. #FAIL

19. BEINGWRONG
ISAWESOME

20. The neurotic who learns to laugh at himself
may be on the way to self-management,
perhaps to cure.
[GORDON ALLPORT]

21. COMMONOPPORTUNITIES
Should we post new content to the blog every day?
Should I use Pinterest for my business?
Should we build a mobile application?
Should I start a new business?

22. The crucial variable in
the process of turning
knowledge into value is
creativity.
[JOHN KAO]