This document summarizes a digital marketing bootcamp that covers important trends, strategies and platforms. It discusses getting started with websites, using WordPress or Squarespace, and criteria for choosing a host. Twitter, Facebook, Pinterest and other social media are covered. Email marketing statistics are presented around open rates, mobile usage and return on investment. Installing and using analytics and developing a content strategy are also summarized. The bootcamp aims to prepare attendees for key digital marketing practices.
9. Important criteria
1) How will you update it?
2) Where is it hosted?
3) Who owns the site if you want to move it?
4) Giving someone a hammer does not make them a carpenter.
20. - 80% of Pinterest users are women
- 20% of US internet-using women are on Pinterest
- Average users spends 98 minutes per month on Pinterest
- 9 million Pinterest users have connected their accounts to
Facebook
Source:
http://expandedramblings.com/index.php/pinterest-stats/2/)
24. From Salesforce.com
- 44% of email recipients made at least on purchase last year based on a
promotional email
- For every $1 spent, $44.25 is the average return on email marketing
investme
- Email marketing as a channel was the third overall lead generation source
for marketers in 2013,
- 6 AM has the highest CTR of any hour.
- 38% of email is now opened on a mobile device, with 33% for desktop and
29% for webmail.
25. -Never use Outlook, Gmail, etc.
-CAN-SPAM
-Platforms
MailChimp, Constant Contact, iContact, Campaign Monitor
-An example
30. Do Not Make Content an Afterthought!
Content Strategy
Critical for SEO (DocuTAP example)
It’s the core of your digital marketing
Developing a brand voice
