This table of content is taken from The All About Facebook Guide, a manual / tutorial filled with tips and tricks to help you professionally manage your online presence in a very effective and time-saving way. You can download the full guide here: http://www.cleverwood.be/learning-hub/self-learning-and-downloads/the-all-about-facebook-guide/

1. Contents
Introduction............................................................................................................................................. 2
Legal disclaimer ....................................................................................................................................... 3
Turning Profiles into Pages ...................................................................................................................... 7
Designing for Facebook ........................................................................................................................... 8
Profile Cover photo and ‘icon’ design ................................................................................................. 8
Important design notes ..................................................................................................................... 13
Automatic cover creation .................................................................................................................. 13
Pictures, pictures, pictures .................................................................................................................... 14
Photos / Wall Photos / Albums ......................................................................................................... 14
Managing your Photos ...................................................................................................................... 17
Summary of all sizes .............................................................................................................................. 18
Cover image & Profile picture ....................................................................................................... 18
Custom Tabs .................................................................................................................................. 19
Single image update ...................................................................................................................... 19
Highlighted image, Life Event image & Milestone image ............................................................. 19
Bonus: creative Album thumbnail gallery ......................................................................................... 20
You & the people ................................................................................................................................... 21
Friend Lists......................................................................................................................................... 21
Friends List visibility....................................................................................................................... 24
Creating and managing your own Lists ......................................................................................... 25
Groups ............................................................................................................................................... 27
Group Chat .................................................................................................................................... 27
Creating documents & sharing files .............................................................................................. 27
Events ................................................................................................................................................ 28
Checking in to Events .................................................................................................................... 29
Inviting people to an event ........................................................................................................... 29
Chat, mobile & video calling .............................................................................................................. 30
Deleting Facebook Chat history .................................................................................................... 31
Facebook Messenger for Windows ............................................................................................... 31
Tagging Friends.................................................................................................................................. 32
Pages ..................................................................................................................................................... 34
Merging a Profile to a Page ............................................................................................................... 34
Merging duplicate Pages. .................................................................................................................. 35
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2. Company information ....................................................................................................................... 36
Why do you want to be on Facebook? .............................................................................................. 36
You want to extend your brand/company profile with a social asset. ......................................... 36
You just want an additional PR channel. ....................................................................................... 37
You want to contribute meaningful to your audience. ................................................................. 37
Best time to share on Facebook ........................................................................................................ 38
Creating attractive content ............................................................................................................... 41
10 good tips to help you create good updates.............................................................................. 42
7 good tips for community management ...................................................................................... 42
Promoting your Page and Profile ...................................................................................................... 44
e-Mail footers ................................................................................................................................ 44
Allowing Subscribers ..................................................................................................................... 44
Facebook Places ............................................................................................................................ 44
The Like Button or Box .................................................................................................................. 47
Metrics................................................................................................................................................... 47
Reach ............................................................................................................................................. 48
Engaged users................................................................................................................................ 48
People talking about this ............................................................................................................... 48
Virality ........................................................................................................................................... 48
Privacy ................................................................................................................................................... 49
Learn the Privacy basics .................................................................................................................... 49
Control how you share outside Facebook ......................................................................................... 49
Privacy Controls by feature ............................................................................................................... 49
Control who can find you .................................................................................................................. 49
Creating personas to define your audience .......................................................................................... 51
Worksheet example ...................................................................................................................... 52
Three Guiding Principles........................................................................................................................ 53
Apps ....................................................................................................................................................... 53
Building Facebook Apps .................................................................................................................... 53
Creating a Page Tab ........................................................................................................................... 54
Apps for your Timeline ...................................................................................................................... 56
Extras ..................................................................................................................................................... 57
you@facebook.com .......................................................................................................................... 57
Facebook Questions .......................................................................................................................... 57
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3. Terminating your Facebook account ..................................................................................................... 59
Sources .................................................................................................................................................. 60
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