During the New Year Event 2011, Cleverwood invited the audience to gather a few New Media Predictions for 2011. Here is a summary of what has been presented by the Cleverwood Consultants.

1. Welcome !
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2. New Ways of… Predicting

3. Caroline Maerten
RT @RollingTalks Community Managers are born and
bred within companies #2011
• Mature Belgian Brands • Cross-departments/Business
• FTE(s) minded
• CMAD
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be

4. Caroline Maerten
RT @RollingTalks Social Media Guidelines #predictions
• Mature and non mature Belgian • Employees & Communication
companies • UBA
• Provided by Corporate level
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be

5. Caroline Maerten
RT @RollingTalks Social 'Media' use spreading from
marketing/communication rooms to the whole
companies’ building
• Mature Belgian Brands • Business goals first before
• No more SM layering on topof technologies
exisiting campaigns/ nor more • Recruitment & Consumer care
trainees
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be

6. Stijn Vogels
RT @aardling In 2011 MORE machines than people
will be connected on the internet! #InternetOfThings
• Today: internet on tv, • Tomorrow: robo-drivers,
tv on mobile, warehouses,
tracking mobility, smart refrigerators, car repairs
personalised billboards,
advanced notifications
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be

7. Julien Mourlon
RT @Julien_Mo Even if culturally challenging, in #2011
we will realize that we value access over copy for most
content
• Liquidity of content • Impact for radio & tv!
• Spotify, Youtube, Grooveshark • Forget podcasts
• Less download • It’s time for SABAM and other
• Also on Mobile copyright actors to evolve
• Copy? Yes, but a physical one! accordingly
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be

8. Hélène Debaisieux
RT @helene_db Legislation more strict and specific
about SM abuses (privacy and security)! If not law,
self-regulation will do the job #prediction #new media
• Facebook and abuses of privacy • Challenges for mobiles and geo-
• Transparency about settings localisation
• Already happening in France • Data protection and globalisation
Cleverwood New Year’s Event 2011: New Ways of… Predicting www.cleverwood.be

9. Raphael Thys
RT @rthys at some time companies will decide to
gather in full standard compatible website/services
• The golden age of HTML5/CSS3/JS • Content to be different
is about to be a reality • Different development languages
• The number of platform to cover is will explode all maintenance costs
becoming out of control • Not difficult to table on tablets
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be

10. Jurgen Noel
RT @Alechinsky location is the future! #predictions
• Location based apps • Local advertising
campaigns
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be

11. Jurgen Noel
RT @Alechinsky big companies finally get serious
about social #2011
• Real Conversation • Social CRM
• No longer exclusive campaigning • And social commerce
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be

12. Jurgen Noel
RT @Alechinsky digital doesn’t mean « for free » any
more #future2011
• Micro payments have become • Apps, Apps, Apps are the future
normal
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be

13. Christelle Deliens
RT @christelle501 Facebook will become a Central
Hub of Communication: email, video chat, voice chat.
#prediction2011
• Hotmail, Gmail, YahooMail, • Facebook, new feature,
• Skype, Live Messenger, iChat, comunication
Google Talk, Viber • There are more than 200 million
• More than 3.7 Millions Facebook active users currently accessing
users in Belgium (600 millions Facebook through their mobile
worldwide) devices worldwide.
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be

14. Olivier Beaujean
RT @olbow Linkedin (and a new ecosystem of apps)
will generate new ways of working and doing business
#prediction #2011
• New ways of recruiting : Social • Corporate branding
Recruitment • Application development
• IPO in 2011 • Smart professional networks
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be

15. AND YOU?

16. Christophe Chatillon
RT@Christophe Chatillon Apps, apps, apps ! #future
• Mobile apps of course, with more • The AppleTV will support apps as
and more iPhone, iPad, Android, well very soon...
and WP7 • Chrome apps gain momentum.
• AppStore for Microsoft • WebApps more and more an
• Google TV V2 will solve many issues answer to the fragmentation of the
found in their first release. smartphone markets.
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be

17. Philippe Deltenre
RT @PhilippeD Media Partnerships will be hype again
and will be a complement to media budgets and SM
strategies #predictions
• Media agencies and creative • Apple will become too greedy and it will
agencies will fight to become the harm its business.
SPOC for the advertisers. They'll try • Getglue will become an important SN
to invade each other businesses • New kinds of newsletters will appear (much
• Politics will invest in social network more personalized and interactive)
strategies for the 2011 elections • iPad will disappoint
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be

18. Alex Papanastassiou
RT @businessquests Geolocation & check-ins become
mainstream in every app, including email and e-
commerce services #predictions
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be

19. Alex Papanastassiou
RT @businessquests Facebook collapses as "the next
thing" / "the sexiest" / "must have" aspect of online
marcoms #2011
• Media agencies and creative • Apple will become too greedy and it will
agencies will fight to become the harm its business.
SPOC for the advertisers. They'll try • Getglue will become an important SN
to invade each other businesses • New kinds of newsletters will appear (much
• Politics will invest in social network more personalized and interactive)
strategies for the 2011 elections • iPad will disappoint
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be

20. Alex Papanastassiou
RT @businessquests Share of mobile usage of the
Internet reaches 65% to 75% of desktop / fixed usage
#predictions #2011
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be

21. Alex Papanastassiou
RT @businessquests Operating systems for mobile
devices will suffer security threats #predictions #2011
• Creating greater opportunity for
antiviruses & other security
software
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be

22. Alex Papanastassiou
RT @businessquests Social becomes just another facet
of the surviving media organizations with the
following implications #2011
• traditional media extend into social • all flavors of tablets become more central
(with existing platforms) interfaces
• dominant new media platforms • technology is now part of the business itself
extend into traditional media • community marcoms increasingly challenge
(preferable through alliance given the dominance of "database marketing"
the AOL + Turner case)
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be

23. Pelle Craen
RT @Muskusos Expansion of Facebook pages even for
small companies #predictions
• More fanpages
• Danger for Facebook for becoming
an 'information garbage bin' only
becomes greater.
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be

24. Pelle Craen
RT @Muskusos Facebook mails will not prove to be
that big a success but Facebook places will win!
#future2011
• Not adapted by businnesses • Facebook powerfull
• Stick to their current systems • Fear of the big brother
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be

25. Pelle Craen
RT @Muskusos Mobile surfing will get cheaper and
the hype of the 'social media blocking' in office spaces
comes to an end! #2011
• Especially abroad.
• More hope than prediction :-)
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be

26. Jurgen Noel
RT @Alechinsky your social media strategy should not
be managed by your ad agency or pr agency
• Need for long-term strategy • Different job : broadcast versus
conversation
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be

27. Dirk Huysmans
RT @dirkhuysm #2011 : The Telecom four will need to
adapt more (& faster) to customer centric thinking due
to pressure from MVNO's like Mobile Vikings
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be

28. Dirk Huysmans
RT @dirkhuysm not for #2011 : Community Managers
are destined to be in the heart of the customer service
of the future !
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be

29. Dirk Huysmans
RT @dirkhuysm #2011 : First steps of social media on
TV
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be

30. Saky Kourtidis
RT @SakyKourtidis Increase of Partnership initiatives
between Telecom and Content Provider #predictions
• Voo and Mobistar ? Voo needs to • Belgacom's initiatives: Massive
boost its market shares while Partnerships an even may be
Mobistar have been entered the acquisitions leaded by Belgacom
market with an interesting but with start-up, small&medium
complex and difficult initiative. companies.
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be

31. Saky Kourtidis
RT @SakyKourtidis Significant development of the VoD
market #2011
• Significant Increase in VoD
sales facilitated by the emergence
of new monetization model like
VoD fee (e.g. RTL à l'infini).
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be

32. Rey Tuplano
RT @rtuplano RIM might start to become "has been",
most of RIM user will shift to iPhone #predictions
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be

33. Rey Tuplano
RT @rtuplano With the democratisation of
smartphones, more and more people will go mobile
#2011
• More and more non-tech savy
young people use smartphones
• Maybe phone operators will offer a
pre-paid internet connection
package ?
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be