Learn how to use social media sites safely and successfully to build a stronger Troop. While Social Media can be an effective means of communicating the positive benefits of Scouting, when mishandled, it can reflect poorly the Boy Scouts of America. This session will go over the BSA Social Media Guidelines and help you determine if your social media use is in alignment with the standards and goals of Scouting.
12. Social Media and Youth
Protection
• Channels must be public
• Channels must have multiple administrators
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13. Social Media and Youth
Protection
• Channels must be public
• Channels must have multiple administrators
• Two deep leadership must be in place
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14. Social Media and Youth
Protection
• Channels must be public
• Channels must have multiple administrators
• Two deep leadership must be in place
• No one-on-one contact via email, messaging, or
chat
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15. Social Media and Youth
Protection
• Channels must be public
• Channels must have multiple administrators
• Two deep leadership must be in place
• No one-on-one contact via email, messaging, or
chat
• Follow Internet Safety Guidelines
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29. Tell Your Story
Before you post or respond to anything - ask
yourself:
•Will this information connect people to my
scouting program?
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30. Tell Your Story
Before you post or respond to anything - ask
yourself:
•Will this information connect people to my
scouting program?
•Will this information inform people about my
scouting program?
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31. Tell Your Story
Before you post or respond to anything - ask
yourself:
•Will this information connect people to my
scouting program?
•Will this information inform people about my
scouting program?
•Will this information attract people to my
scouting program?
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34. Key 3 Social Media Channels
Facebook
•Never ending unit meeting
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35. Key 3 Social Media Channels
Facebook
•Never ending unit meeting
•Users must be 13 years old
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36. Key 3 Social Media Channels
Facebook
•Never ending unit meeting
•Users must be 13 years old
•Must be Public and have at least two administrators
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37. Key 3 Social Media Channels
Facebook
•Never ending unit meeting
•Users must be 13 years old
•Must be Public and have at least two administrators
•Info Tab modeled on National BSA page
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38. Key 3 Social Media Channels
Facebook
•Never ending unit meeting
•Users must be 13 years old
•Must be Public and have at least two administrators
•Info Tab modeled on National BSA page
•Content in conflict with the Scout Law must be
removed
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39. Key 3 Social Media Channels
Facebook
•Never ending unit meeting
•Users must be 13 years old
•Must be Public and have at least two administrators
•Info Tab modeled on National BSA page
•Content in conflict with the Scout Law must be
removed
•Monitoring requires diligence
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40. Key 3 Social Media Channels
Facebook
•Never ending unit meeting
•Users must be 13 years old
•Must be Public and have at least two administrators
•Info Tab modeled on National BSA page
•Content in conflict with the Scout Law must be
removed
•Monitoring requires diligence
•Dead pages are targets for spam and hackers
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41. Key 3 Social Media Channels
Facebook
•Never ending unit meeting
•Users must be 13 years old
•Must be Public and have at least two administrators
•Info Tab modeled on National BSA page
•Content in conflict with the Scout Law must be
removed
•Monitoring requires diligence
•Dead pages are targets for spam and hackers
•No personal information on Scouts
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42. Key 3 Social Media Channels
Facebook
Facebook introduced two new privacy policies for
13 to 17 year old users on October 17, 2013:
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43. Key 3 Social Media Channels
Facebook
Facebook introduced two new privacy policies for
13 to 17 year old users on October 17, 2013:
•Default audience settings switched for “Friends
of Friends” to “Friends”
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44. Key 3 Social Media Channels
Facebook
Facebook introduced two new privacy policies for
13 to 17 year old users on October 17, 2013:
•Default audience settings switched for “Friends
of Friends” to “Friends”
•Allows teens to choose to make their posts
completely public
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46. Key 3 Social Media Channels
Twitter
•Short messages, links, and status updates
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47. Key 3 Social Media Channels
Twitter
•Short messages, links, and status updates
•At least two administrators
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48. Key 3 Social Media Channels
Twitter
•Short messages, links, and status updates
•At least two administrators
•All tweets must be in line with the Scout Oath
and Law
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49. Key 3 Social Media Channels
Twitter
•Short messages, links, and status updates
•At least two administrators
•All tweets must be in line with the Scout Oath
and Law
•Must be updated regularly and watched closely
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50. Key 3 Social Media Channels
Twitter
•Short messages, links, and status updates
•At least two administrators
•All tweets must be in line with the Scout Oath
and Law
•Must be updated regularly and watched closely
•Adults must not use Direct Messaging feature
with Scouts
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52. Key 3 Social Media Channels
YouTube
•Did you realize YouTube is social media?
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53. Key 3 Social Media Channels
YouTube
•Did you realize YouTube is social media?
•Events, how-to videos, award ceremonies
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54. Key 3 Social Media Channels
YouTube
•Did you realize YouTube is social media?
•Events, how-to videos, award ceremonies
•Channel must be public
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55. Key 3 Social Media Channels
YouTube
•Did you realize YouTube is social media?
•Events, how-to videos, award ceremonies
•Channel must be public
•Protect the privacy of individual Scouts
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56. Key 3 Social Media Channels
YouTube
•Did you realize YouTube is social media?
•Events, how-to videos, award ceremonies
•Channel must be public
•Protect the privacy of individual Scouts
•Shown following designated appropriate
guidelines
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57. Key 3 Social Media Channels
YouTube
•Did you realize YouTube is social media?
•Events, how-to videos, award ceremonies
•Channel must be public
•Protect the privacy of individual Scouts
•Shown following designated appropriate
guidelines
•Shown wearing proper attire for activity
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58. The Ins and Outs of Social
Media
“This is the personal [reference your
specific social media channel] of [your
name or organization] and is reflective
only of personal views, thoughts, and
opinions. It does not have the
endorsement of the Boy Scouts of
America, and it is not an official
communication channel of the Boy
Scouts of America. ”
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59. The Ins and Outs of Social
Media
For Questions regarding any of the
guidelines or the use of a specific social
media channel: social.media@ scouting.org
BSA Guidelines: tinyurl.com/socialmediaguidelines
Lecture Slides: tinyurl.com/InsandOuts
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