Shorter Lean UX presentation, for 500Startups

1. Fundamentals Of Lean
User Experience
LUXr @ 500 Startups Edition
Janice Fraser
Founder/CEO
LUXr
janice@LUXr.co
@luxrco
@clevergirl

2. Lean UX Fundamentals, 500 Startups Edition 02/2011 janice@luxr.co

3. People, their
goals & needs
Sketches and
prototypes
“New user”
experiences
CUSTOMER DEVELOPMENT = UX!!?
Lean UX Fundamentals, 500 Startups Edition 02/2011 janice@luxr.co

4. Lean Startups:
Validated Learning
Reduce cycle time, rather than building fast
Lean UX Fundamentals, 500 Startups Edition 02/2011 janice@luxr.co

5. Velocity
Agile Sprints Points
Iterations
Only p
art
the sto of
Continuous Deployment ry!
Lean Cycles
Reduce
cycle t
ime
not bu ,
Generative Research ild
Ideation
Mental models
THINK time
Behavior Models
Test Results
Competitive Analysis
MAKE Prototypes
Wireframes
Value Prop
Landing Page
Hypotheses
Comps
A/B Testing
Deployed Code
Site Analytics
Usability Testing
Funnel
Sign-ups CHECK
Lean UX Fundamentals, 500 Startups Edition 02/2011 janice@luxr.co

6. The LEAN part:
A word about INVENTORY buildup and WASTE
ng?
...how lo
e?
m uch tim Nobody
Like this... ...how clicked.
?
...effort
TIME
3 months
Make a Discover
design that it
decision 3 hours wasnʼt right
Lean UX Fundamentals, 500 Startups Edition 02/2011 janice@luxr.co

7. Lean means...
• Keep your inventory low.
• Talk to your customers.
• Make something they want.
• Prove your ideas and your interfaces.
Lean UX Fundamentals, 500 Startups Edition 02/2011 janice@luxr.co

8. How do you do good user experience
work in a lean environment?
PROVE IMPROVE
Lean UX Fundamentals, 500 Startups Edition 02/2011 JANICE@LUXR.CO
janice@luxr.co

9. Lean User Experience
Fundamentals
Lean UX Fundamentals, 500 Startups Edition 02/2011 JANICE@LUXR.CO TIM@COOPER.COM

10. Lean User Experience is a cross-
functional, principle-driven process
characterized by rituals that predispose
teams to predictable, high-quality, high-
velocity user experience outcomes.
Lean UX Fundamentals, 500 Startups Edition 02/2011 JANICE@LUXR.CO

11. What are the principles?
1. Design + product management + development = 1 product team
2. Externalize
3. Research with users is the best source of information
4. Focus on solving the right problem
5. Generate many options and decide quickly which to pursue
6. Recognize hypotheses & validate them
7. Rapid cycles: think/make/check
Lean UX Fundamentals, 500 Startups Edition 02/2011 janice@luxr.co

12. Lean UX process
Users
1. BLAH
why
Needs 2. BLAH
3. BLAH
ple
what peo
how uct
pro d
(INSERT BUSINESS THINKING HERE)
Bob can...
Uses
Features
(CREATE SKETCHES,
WIREFRAMES & PIXELS)
This Week
User Stories
Themed Releases
Lean UX Fundamentals, 500 Startups Edition 02/2011

13. Lean UX methods are
Lightweight
Low-Fi
Lo-Tech
External
Face to Face
Collaborative
Generative and Decisive
Fast
Repeatable
Routinized
Goal Driven
Outcome Focused
Lean UX Fundamentals, 500 Startups Edition 02/2011 JANICE@LUXR.CO

14. The UX field has Pyramid
ABSTRACT CONCEPTS
loads of methods Sticky Strategy
Ecosystem Map
strategy
that will work lean. Personas (scenarios)
Design Target
user
(plus a few of my own making)
6-Up Sketching
Activity Map
Story Boards
uses
Sticky Triage
Story Mapping feature planning
Iteration Planning
2 or 3-Up Sketching
Test Creation
Wireframes
Card Sorting
IA, IxD, UI
Black Hat Session
Sketch Boards
Prototyping (many kinds)
Greyboxing detail design
Pair Production/Design
Design Bible
Pattern Libraries
Housecleaning
cohesiveness
WORKING SOFTWARE
Lean UX Fundamentals, 500 Startups Edition 02/2011

15. We also have methods to “get out of the building.”
CUSTOMER DEVELOPMENT
Listen (talk*) to people**
Surveys generative
Watch people use
competitors
Customer acceptance testing
with paper prototypes
Card sorting evolutionary
Usability testing
Usertesting.com
Behavioral metrics
A/B testing
quantitative
Heat mapping
OPTIMIZATION
** WHO? People who match your design target
* ABOUT WHAT? What they do, what their life is like, what they use, what
their problems are, how they meet their needs now?
Lean UX Fundamentals, 500 Startups Edition 02/2011

16. Rituals for lean product teams
ABSTRACT CONCEPTS
Write the “test” first*
User need/quote as sprint name ideate
Wireframe check
Pairing
communicate
Retrospective learn
Measure
Redo improve
Housecleaning
WORKING SOFTWARE
* Most important thing for the problem owner is to define and own the problem.
Lean UX Fundamentals, 500 Startups Edition 02/2011

17. Thank You!
Janice Fraser
www.luxr.co
@luxrco
#LeanUX
Lean UX Fundamentals, 500 Startups Edition 02/2011