Cognifide's Campaign as a Service provides a fully featured Marketing Technology Platform, managed in the cloud, on a pay-per-use basis, backed up by the expertise to deliver and optimise campaigns with confidence.

1. Dr. Cleve Gibbon
Chief Technology Officer, Cognifide
@cognifide
www.sitecore.net

2. Agenda
Campaigns @ Work
Campaign Production 1.0
Campaigns As A Service
About Us
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3. Campaigns @ Work
Running digital campaigns
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4. “It‟s hard to find things that won‟t sell online.”
Jeff Bezos
Founder, Amazon
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5. Results
• Market specific (e.g. local device /
bandwidth preference)
• Faster mobile site delivery
• Manage application content
• Lower technical skill level
m.investec.com
tw.investec.com
Goodwood Hospitality Mobile Site m.derby.investec.com
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6. Results
• Uniform Author Experience
• Glocal campaigns
• Multi-lingual sites
© 2012 Cognifide Limited

7. Results
• Integrated Merchandising /
Commerce
• Enhanced Author Experience
• Rapid Campaign Execution
© 2012 Cognifide Limited

8. Results
• Multi-Media Asset Management
• Multi-Agency Engagement
• Multi-Site Management
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9. Building Campaigns
Back to basics
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10. Digital Marketing Challenges
Is now more complex, more multi-faceted and more challenging to
Change manage
Driving revenue and building meaningful, sustainable relationships
Critical with customers
Marketing Has grown in complexity and scope, as has the potential for
Technology powerful outcomes
Need to blend technology, audience, content, analytics and
Blend user experience strategies
Drive profitable customer engagements by better quantifying their
Drive results results and better acting upon the data
Demonstrate Build value over time, rather than concentrating solely on short-
Return term ROI
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11. Agency Challenges
Ad spend is shifting to “campaign based” digital initiatives (time
Budget Shift sensitive, relevant for a set period, results driven)
Huge opportunity to service this shift but are usually creative led
Full Service and struggle to deliver & retain technical staff
They think in terms of “Production” e.g. TV/Video production
Production is outsourced to specialists
Need to exploit „new normal‟ SaaS, Cloud, etc. models which play
Cloud very well to “Campaign” style initiatives
High-cost entry Current upfront style WCM licensing models are not suited to
Campaign style initiatives
point
Demonstrate Digital campaigns are generally short term responses to urgent
Return customer demands – very little reuse
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12. Campaigns: Disconnected Mobile
OF MOBILE USERS
85% expect sites to load at least as fast or faster than sites on their desktop
Mobile channel is a poor
cousin to the web channel.
57% HAVE HAD A PROBLEM when trying to access a mobile site Mobile performance
optimisation is only for geeks.
Business thing, conversion
thing, competitive advantage
SLOW LOAD TIME
Was the number one issue faced by
more than one third of them.
thing.
ALMOST HALF
“ A 1-second delay in page load
times equals:
Of these people are unlikely to return to • 11% fewer pages
a site that performs poorly.
• 16% decrease in customer
satisfaction
33% Would go to a
• 7% loss in conversions
”
COMPETITORS SITE NEXT
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http://www.strangeloopnetworks.com/resources/infographics/web-performance-and-user-expectations/mobile-device-users-expect-sites-to-load-

13. Campaigns:
Connected Journeys are High Effort
1 2 3 4 5
Campaign Landing Payment Confirmation
Microsite
email page gateway page
Connected journeys involve: Resulting Campaigns suffer from:
Multiple Agencies Lack of clear ownership
Multiple Solution Providers Too many moving parts
Multiple Overlapping Disciplines Poor governance
Multiple Masters Siloed channels / teams
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14. Campaigns: Need Real Time Testing
T RAFFIC
“Your most creative ideas don‟t convert as well”
T IME
Brian Massey, Conversion Scientist
T ECHNOLOGY Companies are struggling to marry
the right technology with the
T RUST
mountain of data.
T EAM
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15. Campaign As a Service
Our offering
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16. “After the platform becomes user friendly, when it is
opened up to the best storytellers and designers and
communicators, they tend to add another level to it. The
rare time when you find people who really appreciate both
sides of that coin (innovation and storytelling) is where truly
amazing things happen.”
Andy Berndt
Managing Director, Google
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17. The Best of the Best
Technical Partners
- Proven track record of successful delivery .
- Global customers. Strategic technology. Scalable solutions.
- Technology roadmaps to support future marketing goals.
- Mature technology platforms to effectively execute digital campaigns.
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18. Sitecore Customer Engagement Platform
The heart of Campaign as a Service
- Serving web, mobile, email, social and print.
- Profiles visitors and delivers personalised content across channels.
- Builds a single coherent visitor profile, augment through each
interaction, regardless of channel.
- Unique cross-channel engagement value KPI
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19. Sitecore Customer Engagement Platform
- Track and report on campaign performance by persona, by channel, by campaign
- Deep insight into exactly what to optimize to improve performance.
- Engagement analytics can be combined with other data sources, e.g. CRM
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20. Reusable Components
Common Components
HTML 5 FLASH DIVIDER HORIZONTAL FLOAT TWITTER RSS
TEXT
RICH
GALLERY PODCAST IMAGES CODE CONTENT +MORE
TEXT
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21. Zen Garden: Reusable Components
Common Components
HTML 5 FLASH DIVIDER HORIZONTAL FLOAT TWITTER RSS
TEXT
RICH
GALLERY PODCAST IMAGES CODE CONTENT +MORE
TEXT
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31. CaaS: The Brand Platform
LANDING BRAND MOBILE
MICROSITES EMAIL
PAGES SITES WEB/APPS
Platform aims Business outcomes
Marketing Technology Platform
Centralised hosting strategy Increased productivity
Content Architecture
Campaign helpdesk Reduce time-to-market
CONTENT BRAND
Product Integrations
STRATEGY
Managing Environments Connected journeys APIS
Agency / Partner / Marketing leverages
Big Data Management
Client support IT innovations
Customer Engagement Platform
Infrastructure as a Service
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32. About Cognifide
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33. Providing Expertise Close Relationships With Clients
that executes and guides driven by a shared commitment to
Digital Marketing Strategies Delivering Outstanding Results
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34. Who we work with?
AGENCIES CLIENTS
PARTNERS INDUSTRY
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35. Best of Both Worlds
Creative Partners
- Proven track record of successful delivery with Creative Agencies
- Trusted partners – not competitors
- Large scale Digital Marketing Platforms for clients and agencies
- Building brands across multiple digital channels
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36. Campaign As A Service: Get In Touch!
Ray Kane
Business Director
Email: sales@cognifide.com
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