Do you share your employer’s content across your personal social media sites? Things like infographics, blogs and other shareable content? You should be! I’ve had several conversations recently with companies who actively post on social networks. Surprisingly, none of these companies encouraged their employees to share company content on their personal social media profiles. The reason?

1. To Share or Not to Share, That is the Question
Do you share your employer’s content across
your personal social media sites? Things like
infographics, blogs and other shareable
content?
You should be!
I’ve had several conversations recently with
companies who actively post on social
networks. Surprisingly, none of these
companies encouraged their employees to
share company content on their personal social media profiles. The reason?
They don’t know anyone personally who would be interested.
Some companies mistakenly believe that social media is another outlet to make a sale.
And while social media offers incredible opportunity to connect with customers and
build relationships that ultimately lead to increased revenue, a team effort in posting
and sharing content is one critical component of success.
In my mind, looking at social media purely as a sales marketing channel is the absolute
opposite of what you want to do. Sharing things like company blog posts, infographics
and other media can be informative and helpful to all your social contacts. And here’s
the thing: when your social media friends, followers and contacts like, comment or
retweet your content, it has the potential to reach thousands of prospective clients!
Social media posts serve as a low-pressure way to engage potential clients by starting
a dialogue or conversation, much like when making small talk with someone you meet
at a conference or event.
An added bonus: SEO.
Plus, there’s been a ton of chatter about the importance of social media posts to your
company’s SEO results. And who doesn’t want to help contribute to the success of the
company they work for (okay, there are probably a few, but that’s an entirely
different blog post!)?
Do your part on social media.
I think all employees have the potential to make an impact for their employers via
social media, whether that’s through LinkedIn, Twitter, Facebook or another social
media tool.
Employers, take note: Your employees will only share content if you provide it. So
start sending regular social media updates to your team, and encourage them to share
the posts across a range of social media platforms,

2. And employees, do your part to promote your company on social media. You have the
potential to make a big impact on your company’s success, and you may just provide
helpful information to your social networks.
So tell us – do you share your company’s content via social media? What results have
you seen?