1. Case Study 9
SynapSense
Oct 12, 2011
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2. Company Overview
Name SynapSense
2365 Iron Point Road, Suite 100
Headquarters
Folsom, CA 95630
Year Founded March 2006
Employees 43 employees (registered on linkedin as of Oct. 2011)
Business Provides wireless instrumentation solutions that offer energy
Sectors efficiency and carbon footprint reduction for data centers
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3. Funding History
Year Amount Participants in the Round
American River Ventures,
Series A May.2006 1.5M
DFJ Frontier
Emerald Technology Ventures, Nth Power
Series B Sep.2007 10M
American River Ventures, DFJ Frontier
Series B’ May.2009 7M Same as Series B Plus Sequoia Capital
Same as Series B’ Plus GE Energy Financial
Series B’’ Jul.2010 5M
Services, Robert Bosch Venture Capital
Same as Series B’’ Plus Crosslink Capital,
Series C Jul.2011 16M
Aeris Capital
Total - 39.5M -
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4. SynapSense Data Center Optimization Platform
It essentially monitors heat, pressure andmoisture in data centers,
and then provides recommendations on how to curb power.
Environmental SynapSense Assessment &
Monitoring Active Control™ Optimization
It consists of three basic It deploys wireless sensors It conducts quarterly or
components: the SynapSense used to measure server inlet yearly assessments and
wireless network, console temperature and subfloor collaborate with clients to
application, and a browser- pressure differential to optimize their data center,
based user interface. manage CRAH temperature targeting up to 30 percent
It provides real-time PUE set points and variable fan reduction in cooling energy.
and air mixing metrics to speeds.
continuously measure This approach optimizes
energy efficiency cooling capacity and saves
improvements 20-35% of cooling costs.
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5. Closer Look 1: Environmental Monitoring
It provides real-time data of Power Usage Effectiveness (PUE)
through wireless network sensors.
Wireless Network Sensors Real-Time PUE
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6. Closer Look 2: SynapSense Active Control™
It leverages a deployment of wireless sensors used to measure server inlet
temperature and subfloor pressure differential to manage CRAH temperature set
points and variable fan speeds. The Active Control three-step process includes:
• Includes environmental conditions, total IT load,
1.Baseline cooling capacity and cooling efficiency
Data Center
• Optimization includes, rebalancing the raised floor,
2.Optimize Airflow air-mixing mitigation, and matching cooling capacity
Management to IT load
• Optimizes cooling capacity and saves 20-35% of
3.Active Control
cooling costs by minimizing the fan energy to meet
server CFM requirements
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7. Closer Look 3: Assessment & Optimization Services
It conducts quarterly or yearly assessments and collaborate with you to optimize
your data center, targeting up to 30 percent reduction in cooling energy.
Baseline Pressure Before Optimization Optimized Pressure Floor After Changes
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8. Citations
English
http://gigaom.com/cleantech/ge-invests-in-green-data-center-startup-synapsense/
http://www.datacenterknowledge.com/archives/2011/08/04/synapsense-focusing-on-
the-roi-in-dcim/
http://www.greentechmedia.com/articles/read/mixed-greens-synapsense-raises-16m-for-
green-it/
Japanese
http://jp.techcrunch.com/archives/20110719synapsense-raises-16-million-to-help-data-
centers-save-on-energy-bills/
http://d.hatena.ne.jp/Chakoando/20110114/1295039594
http://greening-data-centers.blogspot.com/2009/08/sentilla.html
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9. TO BE CONTINUED
We will analyze in detail various EMS technologies and
companies in those domains
9 ⓒ 2011 insprout Corporation.
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