Sometimes its free!Make sure you’re spending time and money in the right places
It doesn’t take much more time to do things rightA lot of what we’ll see today takes very little time to keep up
Yes, there is!Social MediaPress ReleasesCommunity CalendarsWORD OF MOUTH
A Complicated marketing plan is a bad marketing plan, because you WON’T USE ITThey don’t have to beWe’ll make a 5-minute marketing plan
Simply doing a couple of new advertisements won’t have dramatic overnight resultsIt takes timeBUT, if you do several things 10% then you were before, you can make serious improvements!
Examples of companies that sell more than the product. They sell the experienceFocusing on the product also being an advertisement
Someone can always undercut you on price, so don’t get sucked into the trapRemember to address other costs your customers have (further drive, etc.)
SPIN IT! Tell customers why they can’t afford NOT to go with you
- ‘Place’ also includes how your customers see your place of business, how easy it is to purchase something, and how good your customer service is
What are your customers expectations? Now exceed them by just a little, several times throughout the transaction
Be easy to findIt’s about spending time and effort on the right thingsThink like your customers
Branding builds trust. Customers are more likely to try businesses they recognizeNameTaglinePROFESSIONAL logo
We’re going to spend most of our time working on the PROMOTION aspect of marketing, but they all work together- First, BE EASY TO FIND
