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CLAY HEBERT
   @clayhebert




   #socialfresh
       #smroi
They’re both right
Olivier Blanchard
@thebrandbuilder
Gary Vay-ner-chuk




@garyvee
both
 They’re both right


correct
Profit gained - Cost
       Cost

      x 100
$350 - $50 - $30
      $30
     x 100
900%
MOMENT
No way! More
 We need more
                     Facebook fans!
Twitter followers!
S
M
A
R
T
Specific
Measurable
Actionable
Realistic
Timebound
Increase /
Decrease
By _________
Over _______
Increase sales on
underarmour.com
by 20% over the
next 6 months.
Increase sales in
Whole Foods
retail stores by
30% over the
next 12 months.
Communication Tools
YOUR
TURN
Avinash Kaushik




@avinash
Chuck Hemann
@chuckhemann
MOMENT
 S.M.A.R.T.
ANALYTICS
CLAY HEBERT
www.dailysense.com
clay@tribeswin.com
       @clayhebert

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