Social media can and should drive real bottom line business results. This is a presentation I put together with my friend Brian Simpson (@bsimi) who with Adam Wallace (@adwal) runs social hospitality for The Roger Smith Hotel in New York City (@RSHotel). Brian presented it at the Mashable Media Summit at the Times Center in NYC on June 8th, 2010.

2. @bsimi @adwal

3. ROOMS

4. FOOD

5. EVENTS

6. ROOMS

8. 75-175

9. FOOD

11. 32%

12. EVENTS

14. 36%

15. Henry’s