Pinterest is a social media platform where users can collect and share images and ideas on virtual pinboards. The document provides tips for using Pinterest for business purposes, including connecting a Pinterest account to other social media profiles like Twitter or Facebook, setting up a user profile and boards, and how to effectively pin images. The goal of using Pinterest should be to drive traffic to your website, grow your mailing list, and turn visitors into customers.
7. CONNECT YOUR ACCOUNT TO
TWITTER OR FACEBOOK
Think about which one promotes your business
Use the account you use most frequently
Pins will not automatically post to Twitter or Facebook
Sign into the account you wish to connect with
8. USER NAME, PROFILE NAME AND ABOUT
Your profile can either be your own name, your business name or a combination
of both.
Your user name will be your url link
In the about include your webpage and location if a local biz
9.
10.
11. ALL SOCIAL MEDIA NEEDS A
GAME PLAN
Online marketing you
should remember to Ask yourself these ???
simplify your goals
which should include: Before you pin – who do
you want to attract?
Drive traffic to your site
Who is your ideal client?
Add people to your
mailing list What do they want to see?
Turn visitors into buyers Try to focus on this as you
pin and ask -
Social media tools
should act as spokes in Will they find it inspiring?
the wheel .
13. SETTING UP YOUR BOARDS
What are you passionate about? Pinterest allows you to become a
Showcase your personality! source of information and ideas
Use this to create your boards Share great content
Careful about promoting your
product and services continually
16. NAMING YOUR BOARDS
Naming your boards – be 3 ways to pin
creative Use the Pin It bookmark
Short and to the point Upload your own
Each board has it’s Repin
unique URL – easy for
sharing
Add an about to each
board
21. Who is using Pinterest?
Numbers and more…..
3rd largest referral traffic
source Projected to grow to 40%
145% increase in daily of all social media driven
users since March 2010 purchases
when beta site launched Too big to ignore!
Spend over an hour on
the site – longer than any
other
Above average incomes