SlideShare a Scribd company logo
1 of 15
Download to read offline
CM475 SENIOR SEMINAR IN COMM




   Typography on the Web
                               Some Basics
CM475 SENIOR SEMINAR IN COMM




  Web typography is complicated
  by limitations that we don’t
  encounter in print.
CM475 SENIOR SEMINAR IN COMM




  1. Display of type is limited to
     the fonts the user has
     installed on her computer
CM475 SENIOR SEMINAR IN COMM




  For this reason, Web designers
  “stack” their font preferences
  in their CSS font declaration
  body {font-family: Verdana,
  Helvetica, Arial, sans-serif;}
CM475 SENIOR SEMINAR IN COMM




  2. Users can adjust type size in
     their browser, thus breaking
     the layout
CM475 SENIOR SEMINAR IN COMM




  For this reason, Web designers
  have traditionally specified
  type size in relative units–
  either ems or percentages
CM475 SENIOR SEMINAR IN COMM




  This practice is changing as we
  speak. The latest browsers re-
  size type specified in pixels, an
  absolute unit.
CM475 SENIOR SEMINAR IN COMM




  3. HTML doesn’t render
     typographic punctuation;
     entities are required.
CM475 SENIOR SEMINAR IN COMM




  To get this                  “
  Instead of this
  Requires this                “
CM475 SENIOR SEMINAR IN COMM




   Classes and ID’s in CSS
                               Some Basics
CM475 SENIOR SEMINAR IN COMM




  HTML and CSS team up to use
  the HTML attributes of ID and
  class to make CSS selectors
  more specific.
CM475 SENIOR SEMINAR IN COMM




  In the HTML:
    <div id=“content”>
  In the CSS:
    #content {color: #cccc00;} or
    div#content {color: #cc0;}
CM475 SENIOR SEMINAR IN COMM




  In the HTML:
    <p class=“special”>
  In the CSS:
    .special {font-size: 16px;} or
    p.special {font-size: 16px;}
CM475 SENIOR SEMINAR IN COMM




  What’s the difference
  between a class and an ID?
  An ID can be used only once
  on a given page. A class can
  be used as often as desired.
Web Typography

More Related Content

Similar to Web Typography

2009_09_11_Grid960
2009_09_11_Grid9602009_09_11_Grid960
2009_09_11_Grid960
LightSpeed
 
Intro to XHTML/CSS
Intro to XHTML/CSSIntro to XHTML/CSS
Intro to XHTML/CSS
Bruce Clary
 
AWS Media Day- AWS Media Tailor를 사용한 서버 사이드 광고 삽입으로 컨텐츠 수익화 (Mark Cousins통합 시...
AWS Media Day- AWS Media Tailor를 사용한 서버 사이드 광고 삽입으로 컨텐츠 수익화 (Mark Cousins통합 시...AWS Media Day- AWS Media Tailor를 사용한 서버 사이드 광고 삽입으로 컨텐츠 수익화 (Mark Cousins통합 시...
AWS Media Day- AWS Media Tailor를 사용한 서버 사이드 광고 삽입으로 컨텐츠 수익화 (Mark Cousins통합 시...
Amazon Web Services Korea
 
Converting Online
Converting OnlineConverting Online
Converting Online
Bruce Clary
 
Force Certification
Force CertificationForce Certification
Force Certification
josephamalan
 
01-1425 e-Business Manager FAQ
01-1425 e-Business Manager FAQ01-1425 e-Business Manager FAQ
01-1425 e-Business Manager FAQ
webhostingguy
 

Similar to Web Typography (20)

2009_09_11_Grid960
2009_09_11_Grid9602009_09_11_Grid960
2009_09_11_Grid960
 
Intro to XHTML/CSS
Intro to XHTML/CSSIntro to XHTML/CSS
Intro to XHTML/CSS
 
[Sample Questions] Salesforce B2C Solution Architect Exam
[Sample Questions] Salesforce B2C Solution Architect Exam[Sample Questions] Salesforce B2C Solution Architect Exam
[Sample Questions] Salesforce B2C Solution Architect Exam
 
How to Pass Salesforce Identity and Access Management Architect Exam?
How to Pass Salesforce Identity and Access Management Architect Exam?How to Pass Salesforce Identity and Access Management Architect Exam?
How to Pass Salesforce Identity and Access Management Architect Exam?
 
Scribe insight 03 elevating performance
Scribe insight 03   elevating performanceScribe insight 03   elevating performance
Scribe insight 03 elevating performance
 
AWS Media Day- AWS Media Tailor를 사용한 서버 사이드 광고 삽입으로 컨텐츠 수익화 (Mark Cousins통합 시...
AWS Media Day- AWS Media Tailor를 사용한 서버 사이드 광고 삽입으로 컨텐츠 수익화 (Mark Cousins통합 시...AWS Media Day- AWS Media Tailor를 사용한 서버 사이드 광고 삽입으로 컨텐츠 수익화 (Mark Cousins통합 시...
AWS Media Day- AWS Media Tailor를 사용한 서버 사이드 광고 삽입으로 컨텐츠 수익화 (Mark Cousins통합 시...
 
Mcl345 re invent_sagemaker_dmbanga
Mcl345 re invent_sagemaker_dmbangaMcl345 re invent_sagemaker_dmbanga
Mcl345 re invent_sagemaker_dmbanga
 
Converting Online
Converting OnlineConverting Online
Converting Online
 
NEW LAUNCH! Integrating Amazon SageMaker into your Enterprise - MCL345 - re:I...
NEW LAUNCH! Integrating Amazon SageMaker into your Enterprise - MCL345 - re:I...NEW LAUNCH! Integrating Amazon SageMaker into your Enterprise - MCL345 - re:I...
NEW LAUNCH! Integrating Amazon SageMaker into your Enterprise - MCL345 - re:I...
 
Adobe Experience Platform Bootcamp
Adobe Experience Platform BootcampAdobe Experience Platform Bootcamp
Adobe Experience Platform Bootcamp
 
Force Certification
Force CertificationForce Certification
Force Certification
 
AWS re:Invent serverless recap day: What's new with SAM
AWS re:Invent serverless recap day: What's new with SAMAWS re:Invent serverless recap day: What's new with SAM
AWS re:Invent serverless recap day: What's new with SAM
 
Working with Amazon SageMaker Algorithms for Faster Model Training
Working with Amazon SageMaker Algorithms for Faster Model TrainingWorking with Amazon SageMaker Algorithms for Faster Model Training
Working with Amazon SageMaker Algorithms for Faster Model Training
 
Amazon SageMaker
Amazon SageMakerAmazon SageMaker
Amazon SageMaker
 
Build, Train, and Deploy ML Models Quickly and Easily with Amazon SageMaker, ...
Build, Train, and Deploy ML Models Quickly and Easily with Amazon SageMaker, ...Build, Train, and Deploy ML Models Quickly and Easily with Amazon SageMaker, ...
Build, Train, and Deploy ML Models Quickly and Easily with Amazon SageMaker, ...
 
Build, Train, and Deploy ML Models Quickly and Easily with Amazon SageMaker, ...
Build, Train, and Deploy ML Models Quickly and Easily with Amazon SageMaker, ...Build, Train, and Deploy ML Models Quickly and Easily with Amazon SageMaker, ...
Build, Train, and Deploy ML Models Quickly and Easily with Amazon SageMaker, ...
 
Sure CRM
Sure CRMSure CRM
Sure CRM
 
01-1425 e-Business Manager FAQ
01-1425 e-Business Manager FAQ01-1425 e-Business Manager FAQ
01-1425 e-Business Manager FAQ
 
Top 5 Tips to Crack Salesforce B2C Commerce Architect Exam
Top 5 Tips to Crack Salesforce B2C Commerce Architect ExamTop 5 Tips to Crack Salesforce B2C Commerce Architect Exam
Top 5 Tips to Crack Salesforce B2C Commerce Architect Exam
 
Build, Train, and Deploy ML Models Quickly and Easily with Amazon SageMaker, ...
Build, Train, and Deploy ML Models Quickly and Easily with Amazon SageMaker, ...Build, Train, and Deploy ML Models Quickly and Easily with Amazon SageMaker, ...
Build, Train, and Deploy ML Models Quickly and Easily with Amazon SageMaker, ...
 

More from Bruce Clary

African Americans in the Civil War
African Americans in the Civil WarAfrican Americans in the Civil War
African Americans in the Civil War
Bruce Clary
 
The Civil War in the Age of Civil Rights
The Civil War in the Age of Civil RightsThe Civil War in the Age of Civil Rights
The Civil War in the Age of Civil Rights
Bruce Clary
 
Gone with the Wind: High Water Mark of the Lost Cause
Gone with the Wind: High Water Mark of the Lost CauseGone with the Wind: High Water Mark of the Lost Cause
Gone with the Wind: High Water Mark of the Lost Cause
Bruce Clary
 
Four Major Interpretive Tradition of the American Civil War
Four Major Interpretive Tradition of the American Civil WarFour Major Interpretive Tradition of the American Civil War
Four Major Interpretive Tradition of the American Civil War
Bruce Clary
 
Puritan Essentials
Puritan EssentialsPuritan Essentials
Puritan Essentials
Bruce Clary
 
Elements of Journalism, Chap 1
Elements of Journalism, Chap 1Elements of Journalism, Chap 1
Elements of Journalism, Chap 1
Bruce Clary
 

More from Bruce Clary (20)

Athletic Orientation-2015
Athletic Orientation-2015Athletic Orientation-2015
Athletic Orientation-2015
 
WPD Training
WPD TrainingWPD Training
WPD Training
 
The Design Consultation
The Design ConsultationThe Design Consultation
The Design Consultation
 
Writing the Self-Study Report
Writing the Self-Study ReportWriting the Self-Study Report
Writing the Self-Study Report
 
Understanding the English Sentence: Lesson 1
Understanding the English Sentence: Lesson 1Understanding the English Sentence: Lesson 1
Understanding the English Sentence: Lesson 1
 
The Pierless Bridge: Emily Dickinson's Poems of Faith and Doubt
The Pierless Bridge: Emily Dickinson's Poems of Faith and DoubtThe Pierless Bridge: Emily Dickinson's Poems of Faith and Doubt
The Pierless Bridge: Emily Dickinson's Poems of Faith and Doubt
 
"You didn't build that": Copyright, Fair Use, and the Creative Commons Movement
"You didn't build that": Copyright, Fair Use, and the Creative Commons Movement"You didn't build that": Copyright, Fair Use, and the Creative Commons Movement
"You didn't build that": Copyright, Fair Use, and the Creative Commons Movement
 
African Americans in the Civil War
African Americans in the Civil WarAfrican Americans in the Civil War
African Americans in the Civil War
 
The Civil War in the Age of Civil Rights
The Civil War in the Age of Civil RightsThe Civil War in the Age of Civil Rights
The Civil War in the Age of Civil Rights
 
Gone with the Wind: High Water Mark of the Lost Cause
Gone with the Wind: High Water Mark of the Lost CauseGone with the Wind: High Water Mark of the Lost Cause
Gone with the Wind: High Water Mark of the Lost Cause
 
Southern Honor
Southern HonorSouthern Honor
Southern Honor
 
Journey to Gettysburg
Journey to GettysburgJourney to Gettysburg
Journey to Gettysburg
 
Four Major Interpretive Tradition of the American Civil War
Four Major Interpretive Tradition of the American Civil WarFour Major Interpretive Tradition of the American Civil War
Four Major Interpretive Tradition of the American Civil War
 
Still Fighting the Civil War
Still Fighting the Civil WarStill Fighting the Civil War
Still Fighting the Civil War
 
Student Use of Multimedia: What You Need to Know
Student Use of Multimedia: What You Need to KnowStudent Use of Multimedia: What You Need to Know
Student Use of Multimedia: What You Need to Know
 
Editing stills
Editing stillsEditing stills
Editing stills
 
Presentation1
Presentation1Presentation1
Presentation1
 
Ex3
Ex3Ex3
Ex3
 
Puritan Essentials
Puritan EssentialsPuritan Essentials
Puritan Essentials
 
Elements of Journalism, Chap 1
Elements of Journalism, Chap 1Elements of Journalism, Chap 1
Elements of Journalism, Chap 1
 

Recently uploaded

The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
heathfieldcps1
 

Recently uploaded (20)

Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Spatium Project Simulation student brief
Spatium Project Simulation student briefSpatium Project Simulation student brief
Spatium Project Simulation student brief
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 

Web Typography

  • 1. CM475 SENIOR SEMINAR IN COMM Typography on the Web Some Basics
  • 2. CM475 SENIOR SEMINAR IN COMM Web typography is complicated by limitations that we don’t encounter in print.
  • 3. CM475 SENIOR SEMINAR IN COMM 1. Display of type is limited to the fonts the user has installed on her computer
  • 4. CM475 SENIOR SEMINAR IN COMM For this reason, Web designers “stack” their font preferences in their CSS font declaration body {font-family: Verdana, Helvetica, Arial, sans-serif;}
  • 5. CM475 SENIOR SEMINAR IN COMM 2. Users can adjust type size in their browser, thus breaking the layout
  • 6. CM475 SENIOR SEMINAR IN COMM For this reason, Web designers have traditionally specified type size in relative units– either ems or percentages
  • 7. CM475 SENIOR SEMINAR IN COMM This practice is changing as we speak. The latest browsers re- size type specified in pixels, an absolute unit.
  • 8. CM475 SENIOR SEMINAR IN COMM 3. HTML doesn’t render typographic punctuation; entities are required.
  • 9. CM475 SENIOR SEMINAR IN COMM To get this “ Instead of this Requires this &ldquo;
  • 10. CM475 SENIOR SEMINAR IN COMM Classes and ID’s in CSS Some Basics
  • 11. CM475 SENIOR SEMINAR IN COMM HTML and CSS team up to use the HTML attributes of ID and class to make CSS selectors more specific.
  • 12. CM475 SENIOR SEMINAR IN COMM In the HTML: <div id=“content”> In the CSS: #content {color: #cccc00;} or div#content {color: #cc0;}
  • 13. CM475 SENIOR SEMINAR IN COMM In the HTML: <p class=“special”> In the CSS: .special {font-size: 16px;} or p.special {font-size: 16px;}
  • 14. CM475 SENIOR SEMINAR IN COMM What’s the difference between a class and an ID? An ID can be used only once on a given page. A class can be used as often as desired.