IoT Entrepreneurs panel Marc Pous, thethings.io & IoT meetup BCN - @thethingsIO Tomas Diez, Smart Citizen &FabLab, BCN - @SmartCitizen Harald Zapp, relayr & iThings4U, Germany- @relayr_cloud Augustin Navarro, lhings, BCN - @lhings moderator: Aldo de Jong, Claro Partners & Startupbootcamp Data & IoT, BCN - @claropartners Questions that were discussed at the panel: 1.What will it take for the IoT to take off? 2. How can we help IoT startups to be successful, what is missing?  3. What can enablers do to help IoT startups?

1. Startups(in(the(emerging(Internet(of(Things!
!
Moderated by!
Aldo de Jong | Co-Founder Claro Partners & Startupbootcamp Data+IoT Accelerator!
4YFN / Mobile World Congress • Barcelona 25 February 2014!
#iot%@claropartners%

2. IoT(Entrepreneurs(panel(
Marc%Pous,%thethings.io%&%IoT%meetup%BCN%=%@thethingsIO%%
Tomas%Diez,%Smart%CiBzen%&FabLab,%BCN%=%@SmartCiBzen%
Harald%Zapp,%relayr%%&%iThings4U,%Germany=%@relayr_cloud%
AugusBn%Navarro,%lhings,%BCN%=%@lhings%
%
moderator:%
Aldo%de%Jong,%Claro%Partners%&%Startupbootcamp%Data%&%IoT,%BCN%=%@claropartners%%
%
%
%
#iot%@claropartners%

3. Claro%helps%corporaBons%
and%startups%to%navigate%
disrup=ve(shiBs(in%
society%and%business,%
delivering%service(design%
and%business(innova=on(
Mwenge(
Sebas=an( Elisabeth(
GER%
NL%
Congo%
Some%of%our%team%members%
Rich(
USA%
Megan(
UK%
Mercè(
Spain%
Aldo(
NL%
Mandy(
Lebanon%
Abby(
USA%
Jiri(
Belgium%
Gunes(
Turkey%
#iot%@claropartners%

4. Key takeaways from our
15-month exploration of the IoT"
#iot%@claropartners%

5. The(IoT(is(about(the(interac=on(between(Internet,(Things(and(Data((
(
Internet"
Data"
Things"
#iot%@claropartners%

6. The(IoT(is(about(the(interac=on(between(Internet,(Things(and(Data((
…(and(the(value(this(creates(for(people(and(business(
Internet"
Data"
Things"
New(value(for(people(
and(business:(
CapabiliBes%
Services%
Experiences%
Business%models%%
…%
#iot%@claropartners%

7. 01(
The(Internet(of(Things(is(nascent…%
like%the%internet%in%1995,%the%IoT%is%just%ge]ng%started%
1.0(
2.0(
3.0(
Infrastructure(and(
core(hardware(
Connected(devices(
running(on(an(
opera=ng(system((
ValueRadded(services(&(
apps(built(on(top(of(data(
from(connected(devices(
Services(
Services(
Services(
Devices(
Devices(
Devices(
Opera=ng(System(
Opera=ng(System(
Opera=ng(System(
Hardware(&(Infrastructure(
Hardware(&(Infrastructure(
Hardware(&(Infrastructure(
Intranets(of(Things!
#iot%@claropartners%

8. 01(
The(Internet(of(Things(is(nascent…%
like%the%internet%in%1995,%the%IoT%is%just%ge]ng%started%
1.0(
2.0(
3.0(
Infrastructure(and(
core(hardware(
Connected(devices(
running(on(an(
opera=ng(system((
ValueRadded(services(&(
apps(built(on(top(of(data(
from(connected(devices(
Services(
Services(
Services(
Devices(
Devices(
Devices(
Opera=ng(System(
Opera=ng(System(
Opera=ng(System(
Hardware(&(Infrastructure(
Hardware(&(Infrastructure(
Hardware(&(Infrastructure(
Internet(of(Things!
#iot%@claropartners%

9. #iot%@claropartners%

10. The%IoT%emerging%business(landscape(structures%100%value%proposiBons%
claropartners.com(
Username:%iotlab(
Password:%4yfn2014(
#iot%@claropartners%

11. 02(
The(IoT(will(be(built(by(many(different(players(with(many(different(roles%
Internet=connected%
things%and%their%uses%
will%be%so%varied%and%
present%everywhere%
that%the%IoT%won’t%be%
the%result%of%one%single%
enBty’s%work.%
#iot%@claropartners%

12. 03(
The(real(value(of(the(IoT(will(not(come(from(the(technology(itself,(
but(the(services(built(on(top(and(enabled(by(it(
Brands(
Retailers(
Brand%provides%
services%
Retailer%provides%
services%(camera%
rented)%
Connects%with%
other%users%
Other%
appropriate%
services%
Peers(and(other(
devices(
Prints%photos%
remotely%
Sends%photos%
to%friends%
Other(service(
providers(
#iot%@claropartners%

13. Devices%
OperaBng%System%
Hardware%&%Infrastructure%
TOP(DOWN(
Internet(of(Things(
Services%
Devices%
Devices%
OperaBng%System%
OperaBng%System%
Hardware%&%Infrastructure%
DEV(
DEV(
CORPORATIONS(
Services%
Mobile(industry(
CORPORATIONS(
PC(industry(
CORPS.(
04(
A(significant(part(of(the(IoT(will(be(built(from(the(boYomRup,(
by(entrepreneurship(and(experimenta=on(
Services%
Hardware%&%Infrastructure%
COLLABORATIVE(
#iot%@claropartners%

14. 05(
IoT(creators(face(mul=plied(complexity(briding(the(physical(and((the(digital(
PHYSICAL(ELEMENTS(
DIGITAL(ELEMENTS(
#iot%@claropartners%

15. @ClaroPartners(#iotcanvas((
#iot%@claropartners%

16. Make you fitter!!
Fic=ous(example((
@ClaroPartners(#iotcanvas((
Prototype!
3D printed PU!
Prototype!
ARM Mbed devkit!
!
Flash memory!
Microcontroller!
GPS+movement
sensors!
LEDS+vibration!
!
TPU rubber!
ABS harness!
!
Bluetooth to
phone!
Mobile data/Wifi
to internet!
Data centre that
runs website and
app (e.g. Amazon)!
Smart phone app
and internet
service set
activity goals!
get feedback on
progress!
Produce and ship
from Foxconn !
Nike stores!
Electronics retailers!
!
!
!
Device $149!
App stores!
Nike+ website!
!
Free app!
Rev. share from
#iot%@claropartners%
3rd party apps!

17. Barcelona(has(great(poten=al(to(become(the(IoT(startup(hub(by(2020(
•
•
•
•
Quality%of%life,%internaBonal%energy%
Growing%startup%ecosystem,%with%various%IoT%startups%
Thriving%makers%and%IoT%community%
Mobile%World%Capital%>%IoT%World%Capital*%
*)%see:%claropartners.com/4yfn%
#iot%@claropartners%

18. IoT(Entrepreneurs(panel(
Marc%Pous,%thethings.io%&%IoT%meetup%BCN%=%@thethingsIO%%
Tomas%Diez,%Smart%CiBzen%&FabLab,%BCN%=%@SmartCiBzen%
Harald%Zapp,%relayr%%&%iThings4U,%Germany=%@relayr_cloud%
AugusBn%Navarro,%lhings,%BCN%=%@lhings%
%
moderator:%
Aldo%de%Jong,%Claro%Partners%&%Startupbootcamp%Data%&%IoT,%BCN%=%@claropartners%%
%
%
%
#iot%@claropartners%

29. Smart Cities by Smart Citizens

30. BACKGROUND
•
Started in 2011 at the Fab Lab Barcelona | IAAC!
•
First crowd funding in 2012 (Goteo) = 13.400€!
•
First 200 sensors deployed in March 2013!
•
Second crowd funding campaign in May 2013 (Kickstarter) = 68.000 $!
•
Featured at the IoT World Forum organised by Cisco in October 2013!
•
Winner of the Innovation Award in the Smart City Expo in November
2013

31. WHAT IS IT ABOUT?
•
open data and open knowledge!
•
citizen engagement in the production of the city!
•
city environment understanding!
•
bottom up innovation (open source hardware and
software, extendable and hackable)

33. T
SENSORS
TEMPERATURE
SYMBOLS
HUMIDITY
FEATURES
NOISE
CO
LIGHT
NO2
TM
NOISE
SOLAR
PANEL

35. WHAT IT SHOULD BE ABOUT?
•
official data + crowd source data!
•
reduction of taxes if you produce good quality data!
•
income to the data producer for big data sales!
•
more sensors and more applications for different
environments and situations!
•
SHOULD BE PRODUCTION BEYOND DATA

41. relayr
OpenSensorCloud

43. Internet of Things
Management Suite
relayr
OpenSensorCloud
PLATFORM
MARKETPLACE
PRODUCT

44. An Experienced Team
Harald Zapp
CEO
Michael Bommer
BizDev
Paul Hopton
Chief Engineer
Cedric Deniau
CTO
Jackson Bond
Product

45. The Social Cloud for your Things

49. “Bringing'the'Internet'of'Things'down'to'earth,'to'be'lived'and'
experienced'by'everyone”'

50. The'Social'Cloud'for'Your'Things'
Sign%Up%to%our%private%beta!%
Contact:%
agusEn@lhings.com'
Twi@er:'@Lhings'
h@p://lhings.com'

51. IoT(Entrepreneurs(panel(
1.What%will%it%take%for%the%IoT%to%take%off?%
%
2.%How%can%we%help%IoT%startups%to%be%successful,%what%is%missing?%%
%
3.%What%can%enablers%do%to%help%IoT%startups?%
%
%
%
#iot%@claropartners%

52. IoT(Entrepreneurs(panel(
Marc%Pous,%thethings.io%&%IoT%meetup%BCN%=%@thethingsIO%%
Tomas%Diez,%Smart%CiBzen%&FabLab,%BCN%=%@SmartCiBzen%
Harald%Zapp,%relayr%%&%iThings4U,%Germany=%@relayr_cloud%
AugusBn%Navarro,%lhings,%BCN%=%@lhings%
%
moderator:%
Aldo%de%Jong,%Claro%Partners%&%Startupbootcamp%Data%&%IoT,%BCN%=%@claropartners%%
%
%
%
#iot%@claropartners%

53. Helping(IoT(creators(develop(meaningful(offerings(in(the(Internet(of(Things(
1.%IoT%labs%bring%together%designers,%developers,%makers%and%strategists%to%learn,%create%and%
prototype%an%Internet%of%Things%offering%–%claropartners.com/iotlab%–(Wed(26(Feb(9:30(4YFN(
1( EXPLORE(
2( IDEATE(+(PITCH(
3( DEVELOP(
4( PROTOTYPE(
5( PRESENT(
2.%Startupbootcamp%Mentor=intensive%accelerator%focused%on%Smart%Data%&%Internet%of%Things%%
Sha
pe(
Refine%
idea%
DEMO(
DEMO(
DAY(
DAY(
Shape(
Refine%idea%
Build(
Beta%launch%
Sell(
Early%adopBon%
Looking%for%startups,%corporate%partners,%mentors%and%accredited%investors:%iot@claropartners.com%
#iot%@claropartners%