Panel discussion with IoT executives from GE, Intel, Bosch and Telefonica, lead by Claro Partners, to discuss the emerging IoT business landscape, using a tool developed by Claro Partners mapping out IoT offerings to help companies identify opportunities in the Internet of Things. Description of the session Explore the opportunities in the Internet of Things, using an interactive map with 400+ startups and initiatives, structured across 10 business and consumer facing verticals and 5 types of enablers. The emerging business landscape shows the vastness, variety, and scope of the Internet of Things and is a key tool to identification of new opportunity spaces for businesses looking to take a fundamental role in the market. IoTWF attendees get temporary access to the landscape, which is normally only accessible for our clients. Login details can be found in the presentation. After a tour through the IoT landscape, a diverse panel of industry experts will discuss: 1. How it will evolve in the near future 2. Where are the opportunity spaces for companies to provide valuable products and services. 3. What it will take to realise this evolution of the IoT. Panelists Xavier Capellades Ramos - Head of New Products, Thinking Things, Telefonica Digital Stefan Ferber - Vice President at Bosch Software Innovations, Bosch Tom DeMaria, GE Global Research, Director of Technology, Office of CTO, responsible for IoT and Industrial Internet Rick Lisa - Director, Worldwide IoT/M2M Business Development, Intel Moderator: Aldo de Jong, Co-Founder Claro Partners & Data-IoT accelerator Aldo helps corporations and startups to navigate disruptive change. With Claro and the accelerator, he provides Business Innovation and Service Design in the context of disruptive changes in society and business, such as the Personal Data Economy, Internet of Things (IoT) and Value Exchange networks. Aldo is a strategist with a strong analytical capability and business acumen, coupled with creativity and passion for understanding people. He understands what it takes to take an initiative through the organization to the marketplace. He focuses on working with change-makers in industries affected by disruption, like Telecommunications, Technology, Financial Services and Media and with disruptive startups. Prior to founding Claro, he was a founding member of the Barcelona office of Smart Design and worked in various commercial and marketing roles at General Electric. He holds an MBA from IESE Business School in Barcelona and an MSc Chemical Engineering from Delft University of Technology. Currently Aldo is looking for mentors, investors and corporate partners for the Data-IoT accelerator program he is starting. This program will transform teams into high-performance startups in the "white-hot" opportunity spaces of Smart Data and Internet of Things.

1. The Emerging IoT Business Landscape
Aldo
de
Jong
|
Co-­‐Founder
Claro
Partners
and
Data
&
IoT
Accelerator
Internet
of
Things
World
Forum
•
Barcelona
•
October
29-­‐31,
2013
1

2. The panel
Rick Lisa
Director, Worldwide IoT/M2M Business Development - @intel
Stefan Ferber
Vice President IoT, Bosch Software Innovations - @bosch
Tom DeMaria,
GE Global Research, Director of Technology, Office of CTO - @ge
Xavier Capellades Ramos
Head of New Products & Thinking Things, Telefónica Digital - @xcapellades
Aldo de Jong (moderator)
Co-Founder Claro Partners and Data & IoT Accelerator - @claropartners
#iotwf @claropartners
2

3. Claro
helps
corporaHons
and
startups
to
navigate
disrup/ve
shi2s
in
society
and
business
Elisabeth
Netherlands
Michael
USA
Aldo
Netherlands
Rich
USA
Megan
UK
Mandy
Lebanon
Abby
USA
Mwenge
Belgium
Mercè
Spain
Jiri
Belgium
Gunes
Turkey
#iotwf @claropartners
3

4. 5 key takeaways from our
10-month exploration of the IoT"
4

5. We interviewed leading IoT experts and industry leaders and innovators
#iotwf @claropartners
5

6. “The Internet of Things is about the internet
expanding into the physical world”
- Florian Michahelles | Auto-ID Labs
#iotwf @claropartners
6

7. The IoT is an interaction between the internet, things… and data
Internet"
Data"
Things"
#iotwf @claropartners
7

8. “Trying to determine the market size of the Internet of
Things is like trying to calculate the market for
plastics, circa 1940. At that time, it was difficult to
imagine that plastics could be in everything.”
- Michael Nelson
Professor of Communication, Culture & Technology
at Georgetown University
#iotwf @claropartners
8

9. #iotwf @claropartners
9

10. The IoT emerging business landscape structures 100 value propositions
claropartners.com > login
Uname: iotwf
Pword: wf2013iot
#iotwf @claropartners
10

11. 01
The Internet of Things is nascent…
like the internet in 1995, the IoT is just getting started
1.0
2.0
3.0
Infrastructure and
core hardware
Connected devices
running on an
operating system
Value-added services &
apps built on top of data
from connected devices
Services
Services
Services
Devices
Devices
Devices
Operating System
Operating System
Operating System
Hardware & Infrastructure
Hardware & Infrastructure
Hardware & Infrastructure
Intranets of Things
#iotwf @claropartners
11

12. 01
The Internet of Things is nascent…
like the internet in 1995, the IoT is just getting started
1.0
2.0
3.0
Infrastructure and
core hardware
Connected devices
running on an
operating system
Value-added services &
apps built on top of data
from connected devices
Services
Services
Services
Devices
Devices
Devices
Operating System
Operating System
Operating System
Hardware & Infrastructure
Hardware & Infrastructure
Hardware & Infrastructure
Internet of Things
#iotwf @claropartners
12

13. 02
The IoT will be built by many different players with many different roles
Internet-connected
things and their uses will
be so varied and
present everywhere that
the IoT won’t be the
result of one single
entity’s work.
#iotwf @claropartners
13

14. 03
The real value of the IoT will not come from the technology itself,
but the services built on top and enabled by it
Brands
Retailers
Brand provides
services
Retailer
provides
services
(camera rented)
Other
appropriate
services
Peers and other
devices
Connects with
other users
Prints
photos
remotely
Sends
photos to
friends
Other service
providers
#iotwf @claropartners
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15. Opera2ng System
Hardware & Infrastructure
TOP DOWN
Devices
Devices
Opera2ng System
Opera2ng System
Hardware & Infrastructure
DEV
Services
CORPS.
Devices
Internet of Things
DEV
Services
Mobile industry
CORPORATIONS
PC industry
CORPORATIONS
04
A significant part of the IoT will be built from the bottom-up,
by entrepreneurship and experimentation
Services
Hardware & Infrastructure
COLLABORATIVE
#iotwf @claropartners
15

16. 05
IoT creators face multiplied complexity bridging the physical and the digital
PHYSICAL ELEMENTS
DIGITAL ELEMENTS
#iotwf @claropartners
16

17. #iotwf @claropartners
17

18. Helping IoT creators develop meaningful offerings in the Internet of Things
1.
IoT
labs
bring
together
designers,
developers,
makers
and
strategists
to
learn,
create
and
prototype
an
Internet
of
Things
offering
claropartners.com/iotlab
1 EXPLORE
3 DEVELOP
2 IDEATE
+
PITCH
4 PROTOTYPE
5 PRESENT
2. Mentor-intensive accelerator focused on Smart Data & Internet of Things
Shap
e
DEMO
DEMO
DAY
DAY
Refine
idea
Shape
Build
Looking for corporate partners, mentors
and investors: iot@claropartners.com
Sell
#iotwf @claropartners
18

19. Let’s explore the IoT emerging business landscape…
claropartners.com > login
Uname: iotwf
Pword: wf2013iot
#iotwf @claropartners
19

20. Questions
1. How will the landscape evolve in the near future?
2. Where are the opportunity spaces to provide valuable
products and services?
3. What will it take for the IoT to take off?
#iotwf @claropartners
20

21. Thank you
Aldo
de
Jong
|
Co-­‐Founder
Claro
Partners
and
Data
&
IoT
Accelerator
aldo.dejong@claropartners.com
21