Emerging Legal Issues in Social Media

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The document discusses emerging issues related to social media and family law. It provides examples of lawyers who have successfully used social media for marketing their practice, including Jeanne Hannah who focuses on family law in Traverse City. The document also discusses various social media platforms that can be used by lawyers, such as Facebook, Twitter, blogs, and websites like Avvo and JD Supra. It emphasizes how analytics can track the influence of a lawyer's online presence.

Tecnologia Negócios

Emerging Issues in
Social Media and Family Law
Timothy P. Flynn, Esq.
Karlstrom Cooney, LLP

Jeanne Hannah – The Family Law Blogger From Traverse City

• Pioneer in Internet marketing.

• Content focused message.

• Family Law Specialty.

• Hyper-Local Targeting.

• Updates in Michigan Family Law

JOIN THE SBM’S
“INFORMATION TECHNOLOGY” SECTION

… The Jesus Daily is FB’s
fastest growing fan page.

6 degrees of “professional” separation
Very industry specific
Excellent for job searches & recruitment
Good source to locate experts

• Give content such as
motions, briefs, standard
agreements

• Get noticed by prospects

• Prospects can see your
work-product

• Utilize Law Centers

• Browse content

• High Traffic website
• 12-million annual web
visitors
• Original self-help
legal publisher
• Links to ABA
• Licensed content to
add to your site
• Regional Targeting

REAL-TIME ANALYTICS
Tweet Timeline shows number of tweets by month since inception of account

REAL-TIME ANALYTICS
Stats depicting the times and days of Clarkstonlegal’s Tweets

REAL-TIME ANALYTICS
Tweet Cloud Shows Most Commonly Occurring Words in Tweets

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Emerging Legal Issues in Social Media

1. Emerging Issues in Social Media and Family Law Timothy P. Flynn, Esq. Karlstrom Cooney, LLP

2. The “Social Media Revolution”

3. The “Social Media Revolution”

4. “With the advent of social media, it’s never been easier for good lawyers to develop their own brand.” -Kevin O’Keefe, President and CEO of LexBlog • Presenter at SBM’s annual meeting on topic of Social Media Marketing • Follow Kevin on Twitter • Follow Kevin’s Blog • “Real Lawyers Have Blogs”

6. Jeanne Hannah – The Family Law Blogger From Traverse City • Pioneer in Internet marketing. • Content focused message. • Family Law Specialty. • Hyper-Local Targeting. • Updates in Michigan Family Law

8. Inaugural Issue September 2011 • Job Searches • Brand Advocacy • Photo Blogging • Photo Sharing • Checking-In • Connected Engagement • Real-Time Marketing • Social Media & Diplomacy • Published by Cool Blue

9. JOIN THE SBM’S “INFORMATION TECHNOLOGY” SECTION

10. WHAT IS YOUR … Your Avatar Is your electronic profile.

11. Attorney-Friendly Websites • JD Supra • Google Plus • Nolo • Google Blogger • Avvo • Yahoo Profile • Justia • Bing Profile • LexBlog • Word Press • Lawyerist.com • YouTube • Attorney Listserves • Facebook Fan Page

12.

13.

14. … The Jesus Daily is FB’s fastest growing fan page.

15.

16. 6 degrees of “professional” separation Very industry specific Excellent for job searches & recruitment Good source to locate experts

17.

18. • You already have a profile • Avvo Pro – enhanced profile • Easy to claim & enhance profile • Attorney Rating System • Check out your local competition • Answer “Questions” from client prospects • Post content to “Legal Guide”

19.

20. • Give content such as motions, briefs, standard agreements • Get noticed by prospects • Prospects can see your work-product • Utilize Law Centers • Browse content

21.

22. • Well-organized profile • Interconnected links to other profiles • Cool Badges • Cornell’s Legal Information Institute • SCOTUS Oyez affiliation • Increased access to legal information

23.

24. • High Traffic website • 12-million annual web visitors • Original self-help legal publisher • Links to ABA • Licensed content to add to your site • Regional Targeting

25.

26. • Most-searched after Google • Caters to the under- 30 crowd • Minimizes text-based content • Visual component to your electronic profile • Free

27.

28.

29. REAL-TIME ANALYTICS Klout Score for my electronic profile on 10/10/2011

30. REAL-TIME ANALYTICS Feedback on the influence of my electronic profile.

31.

32. Micro-Blogging with Twitter

33.

34. REAL-TIME ANALYTICS Tweet Timeline shows number of tweets by month since inception of account

35. REAL-TIME ANALYTICS Stats depicting the times and days of Clarkstonlegal’s Tweets

36. REAL-TIME ANALYTICS Tweet Cloud Shows Most Commonly Occurring Words in Tweets

Emerging Legal Issues in Social Media

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