Walmart strategy team victoria
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Walmart strategy team victoria
- 1. Walmart’s Strategy Analysis Team Victoria Julie Cousin Jing Ma Adéla Kohoutova Renato Uhrovcik Clara Olivier Save Money. Live Better
- 2. Agenda Retail Industry Competitive Advantages and SWOT Analysis International Expansion Social Actions What’s Next ?
- 3. The Retail Industry • Mature market • 250 retailers operated sales of $4 trillion in 2010 • Dynamic: 5% sales growth • Retailers start from home country and then go global Five Porter’s forces analysis Competitive International Retail Industry Social Actions What’s Next ? Advantages Expansion
- 4. Walmart: The World Retail Leader Main competitors Competitive International Retail Industry Social Actions What’s Next ? Advantages Expansion
- 5. VRIO Analysis Valuable Rare Inimitable Organization Competitive KFS factors support Advantage Good price Yes Yes Yes Yes positionning Supply chain Yes Yes Yes Yes Integration Market Yes Yes Yes Yes Proximity Local Yes No No No adaptation Customer Yes No No No service Yes No No No Diversification HR Yes Yes Yes Yes Management Retail Industry Competitive International Social Actions What’s Next ? Advantages Expansion
- 7. VRIO Analysis Valuable Rare Inimitable Organization Competitive KFS factors support Advantage Good price Yes Yes Yes Yes positionning Supply chain Yes Yes Yes Yes Integration Market Yes Yes Yes Yes Proximity Local Yes No No No adaptation Customer Yes No No No service Yes No No No Diversification HR Yes Yes Yes Yes Management Retail Industry Competitive International Social Actions What’s Next ? Advantages Expansion
- 8. Integration of the Supply Chain
- 9. VRIO Analysis Valuable Rare Inimitable Organization Competitive KFS factors support Advantage Good price Yes Yes Yes Yes positionning Supply chain Yes Yes Yes Yes Integration Market Yes Yes Yes Yes Proximity Local Yes No No No adaptation Customer Yes No No No service Yes No No No Diversification HR Yes Yes Yes Yes Management Retail Industry Competitive International Social Actions What’s Next ? Advantages Expansion
- 10. VRIO Analysis Valuable Rare Inimitable Organization Competitive KFS factors Support advantage Good price Yes Yes Yes Yes positionning Supply chain Yes Yes Yes Yes Integration Market Yes Yes Yes Yes Proximity Local Yes No No No adaptation Customer Yes No No No service Diversificatio Yes No No No n HR Yes Yes Yes Yes Management Competitive International Retail Industry Social Actions What’s Next ? Advantages Expansion
- 11. Local adaptation & customer service
- 12. VRIO Analysis Valuable Rare Inimitable Organization Competitive KFS factors Support advantage Good price Yes Yes Yes Yes positionning Supply chain Yes Yes Yes Yes Integration Market Yes Yes Yes Yes Proximity Local Yes No No No adaptation Customer Yes No No No service Yes No No No Diversification HR Yes Yes Yes Yes Management Competitive International Retail Industry Social Actions What’s Next ? Advantages Expansion
- 13. VRIO Analysis Valuable Rare Inimitable Organization Competitive KFS factors Support advantage Good price Yes Yes Yes Yes positionning Supply chain Yes Yes Yes Yes Integration Market Yes Yes Yes Yes Proximity Local Yes No No No adaptation Customer Yes No No No service Yes No No No Diversification HR Yes Yes Yes Yes Management Retail Industry Competitive International Social Actions What’s Next ? Advantages Expansion
- 14. SWOT Analysis Strengths Weaknesses • Strong financial resources • Controversial HR policies • Powerful brand awareness • Anti-union reputation • Sophisticated IT-based control systems • Customer focused • Strong corporate culture Opportunities Threats • Serving new market segments • New national competitors • Increase online sales • Stricter regulations and trade • Entering new international policies markets • Crisis context • Crisis context Retail Industry Competitive International Social Actions What’s Next ? Advantages Expansion
- 15. Specialization of Processes Purchase Distribution Sales Imports from Strong in-house Strategic alliances low-cost countries distribution centers for better coverage IT activities R&D Outsourcing in India Retail Industry Competitive International Social Actions What’s Next ? Advantages Expansion
- 16. Entering new markets A CAGE Analysis 2 5 4 1 6 3 6 3 Competitive International Retail Industry Social Actions What’s Next ? Advantages Expansion
- 17. Varied modes of entry with mixed success Joint Venture Acquisition of a local partner Greenfield operation Retail Industry Competitive International Social Actions What’s Next ? Advantages Expansion
- 18. Organization and management Centralization called into question Aggregation Adaptation Standardized processes Local management Centralized procurement Freedom in hiring IT-based HR monitoring Walmart.wmv Retail Industry Competitive International Social Actions What’s Next ? Advantages Expansion
- 19. Walmart’s social duty • 2.1M job opportunities worldwide • Shift US jobs overseas • CSR actions for better image Competitive International Retail Industry Social Actions What’s Next ? Advantages Expansion
- 20. What’s Next ? • Making sure of meeting their promises for 2015 • Build on new competitive advantages : improve customer experience, local taste adaptation • Strenghten market presence in Africa and India Competitive International Retail Industry Advantages Expansion Social Actions What’s Next ?
- 21. Questions