Duracell fitted out bus shelters in Canada with heaters that could only be powered when commuters touched both positive and negative symbols, providing warmth on cold days. FP7, an agency in Dubai, avoided headhunter fees by mailing cellphones inside fake industry books personalized for each target, programmed to call the creative director; they hired four people and saved $80,000. Oscar Mayer created a plug-in that emits the smell of bacon as an alarm and a contest for 4,700 to win it, promoting with a video about their bacon.

1. 18.03.14

2. This Week...
Moments of warmth, clever headhunting, wake up and smell the bacon, abeceradio,
cinema slurp project
Moments of warmth
Duracell
Clever Headhunting
FP7
Wake up & smell the bacon
Oscar Mayer
Abeceradio
Radio Sim
Cinema slurp project
Coca Cola

3. An interactive bus shelter in Canada that provides a real
time benefit to commuters. During a particularly cold winter
where moments of warmth are few and far between,
Duracell fitted out adshels with heaters that could only be
powered by a human connection. Commuters completed a
circuit between the positive and negative symbols on either
side of the transit shelter.
Moments of Warmth
Duracell

4. Clever Headhunting
FP7
FP7 in Dubai got smart by taking a novel approach to
avoid hefty headhunter fees. The shop placed cellphones
inside die-cut, faux ad industry books and mailed the
volumes to creatives it wished to hire.
The volumes were impressively designed and personalized
to match each recruit's interests. (The one using Coke's
colors and type style, promising guidance for "Creating
Campaigns for the Coolest Brands on the Planet," is
especially impressive. The soft drink giant, always a good
sport, should bring a lawsuit any day.)
The phone number for FP7's executive creative director
was programmed into each of the handsets.
By using this "Poaching Phone" technique to poach talent,
FP7 ultimately added four key staffers—an art director, a
design chief and an award-winning creative team—and
claims to have saved more than $80,000 in recruitment
costs.

5. Wake up and smell the bacon
Oscar Mayer
Oscar Mayer's latest far-out innovation for building brand
buzz is an iPhone plug-in that emits the smell of bacon,
serving as an alarm clock. The scent-emitting plug-in will
only be available to the 4,700 winners of a contest.
To enter, consumers need to visit
www.wakeupandsmellthebacon.com/ and fill out a "bacon
beta tester entry form" -- simple questions that convey
points about how Oscar Mayer bacon is made.
However, anyone can download the free, main Wake Up &
Smell the Bacon app, which wakes users with the sound of
sizzling bacon. Oscar Mayer is promoting the contest with
an over-the-top, tongue-in-cheek video.

6. Abeceradio
Radio Sim
To celebrate World Radio Day, Ogilvy teamed up with
Rádio SIM to recover the memories of the old radio
days, by deconstructing time, piece by piece. With it,
they created something new, something to remember
the past, remember the songs and the artists that made
those days, the Radio days.

7. It’s widely recognised that eating and drinking loudly in
the cinema is not appreciated. Coca Cola recently came
up with a humorous way to communicate the message.
They created an ad that shows the effect of loud
eating/drinking on the movie. Watch it here
They then created a second film which they would also
air before the trailers but in a personalised way. A film
crew secretly filmed people before the movie in the
foyer area and digitally inserted them into the ad.
Cinema slurp project
Coca Cola