2. This Week...
Looking for champions, live banner challenge, free flyknit, Facebook holiday, scariest
job interview
Looking for champions
Ford
Live Banner Challenge
Volkswagen
Free Flyknit
Nike
Facebook Holiday
Cape Town Tourism
Scariest job interview
LG
3. Looking for champions
Ford
Ford Portugal are associated with the Inter Milan Youth
training camp and to promote it, they carried out a stunt in
Lisbon to look for the next champion. They placed a cup in
the middle of the street and challenged people to try and lift
it. But there was a catch…
Nicely executed and would have resonated well with the core
target audience.
4. Live Banner Challenge
Volkswagen
The team at Volkswagen are encouraging consumers to
catch a GTI in a banner to win it. Volkswagen
Netherlands are launching the new GTI in a banner via an
online race, set in the physical world.
The 4 most popular Dutch websites were painted on the
runway of an airport, each 20 metres wide and 25 metres
long.
On race day, participants will be chasing the GTI as it
speeds through the banner spaces of each site. The
person who‟s the fastest to catch the new GTI wins the
car in real life.
Nice way of integrating the website offline.
5. Nike‟s latest range addition - Free Flyknit‟s unites two of
Nike‟s most innovative and popular technologies to
deliver barefoot-like flexibility and a compression fit that
locks the foot in place. The marketing division of Nike
China decided to use an inventive advertising campaign
to announce the footwear‟s official launch.
Using Nike„s Nanjingdonglu flagship store as their
backdrop, they staged a “live knitting” session across a
giant billboard to emphasize the new Nike Free Flyknit„s
sock-like quality.
Preparations started days before when Nike unveiled a
rather plain billboard featuring a giant barefoot. Then on
August 1st, the global launch day of Nike Free Flyknit,
three workers, dressed in all Nike branded gear , slung
over the building‟s side and started the “Flyknitting”
process.
Free Flyknit
Nike
6. Facebook Holiday
Cape Town Tourism
An online campaign that promotes the unexpected side of
Cape Town. All the small communities, never-heard of
places and unearthed gems that can‟t be found on Trip
Advisor, Lonely Planet, Expedia, or even Google.
So Ogilvy thought, because they can‟t send everyone to
Cape Town, they‟d send their Facebook profiles instead.
They got a virtual, tailor-made Cape Town holiday that
exposed them to all the unexpected places, and finally, a
few lucky winners got to experience their Facebook
profile‟s holiday for themselves.
7. LG are becoming well known for their prankvertisements
in a bid to show consumers just how high definition their
televisions really are, blurring the lines between reality
and TV.
This time they‟ve set up a fake interview scenario which
terrifies applicants by faking a massive meteor crash
through a „window‟ that was actually a high definition
TV.
Scariest job interview
LG
