The document promotes an upcoming "Year of Worksite Wellness" initiative to connect employers with worksite wellness programs and professionals. It provides supporting information showing that nine out of ten employers understand the benefits of worksite wellness programs and are willing to collaborate and learn from others in their community about establishing these programs. The Year of Worksite Wellness will provide marketing and networking opportunities through monthly convenings and forums on various wellness topics to recruit employers and highlight the value of these programs. It will also recognize outstanding individual and organizational efforts to improve worksite wellness through an annual awards program.

1. Get Ready! Coming Soon!
THE YEAR OF
WORKSITE WELLNESS
CLICK for
more information

2. DEMAND FOR WORKSITE WELLNESS IS GROWING
Nine out of ten employers understand the benefits of worksite wellness
“In general, how beneficial would you say worksite wellness
initiatives are to organizations like yours?”*
M I N N E S O TA
N AT I O N A L S A M P L E
35%
Very
Beneficial
46%
Somewhat
Beneficial
38%
Very
Beneficial
3%
Not
Beneficial
at All
12%
Not Very
Beneficial
1%
49%
Somewhat
Beneficial
Not
Beneficial
at All
12%
Not Very
Beneficial
*Under a contract with Minnesota’s Department of Health and funding from the CDC, the Alliance last year
published the States of Wellness, a series of surveys that probed employers’ attitudes about worksite wellness. It
included a nationwide survey of human resource executives and regional polls in six states. Full results here.

3. THEY SEE SUCCESS THROUGH COLLABORATION
Employers are willing to learn through community networking.
“If there was a network in your community for business leaders to learn and share
information about worksite wellness, would your organization be willing to join?”
M I N N E S O TA
N AT I O N A L S A M P L E
81%
71%
65%
36%
29%
Very
Likely
Very
Likely
29%
20%
19%
Overall in Minnesota
Organization With
Worksite Wellness Initiative
Total Likely
Total Likely
35%
Very
Likely
Organization Without Worksite
Wellness Initiative
Total Unlikely

4. THE MARKET ALREADY PROVIDES AN
ABUNDANCE OF WELLNESS PROGRAMS
Fitness/Wellness
Providers
Centers
Health
Organizations
Consultants
Insurers
Other
Employers

5. THE Year of Worksite Wellness WILL HELP CONNECT
PROGRAMS & PROFESSIONALS WITH EMPLOYERS
• The Year of Worksite Wellness will provide
a year-long cloud of diverse and highly visible
marketing opportunities, designed to recruit,
instruct and inspire employers.
• Its objective is to connect employers with
programs best suited to their needs.

6. Monthly convenings will enable employers to
explore important aspects of wellness
Tobacco cessation
Physical activity
Competitions
Coalitions
Policy/regulations
Large business
Small business
Measuring ROI
Healthy eating
Drugs & Alcohol
Biometrics
Technology

7. FORUMS WILL HIGHLIGHT THE VALUE OF WELLNESS
Public leaders understand
non-partisan benefits of wellness.
We will help coordinate public
communication at every level.
Topics will include specific, discrete
aspects of worksite wellness
• widely adaptable
• inform public debate
• produced to attract media coverage
• no commercial self-promotion
More than 250 people attended a forum
hosted by Senator Amy Klobuchar, chair of
the Congressional Wellness Caucus.

8. THE Year of Worksite Wellness RECOGNITION AWARDS
Statewide recognition
of individuals and
organizations that improve
and support health
and wellness in their worksites.
Categories will include:
• businesses
• communities
• educational institutions
• non-profits
• public health
Lifetime Achievement
Success
narratives
will
inspire and
motivate
others.