SlideShare uma empresa Scribd logo
1 de 32
Baixar para ler offline
Search Engine Optimization
Stage 1 : Web Crawling & Indexing Audit
Stage 2 : Competitor Analysis
Stage 3 : Keyword Analysis
Stage 4 : On page Optimization – Audit
Stage 5 : Off Page Optimization - Audit
Stage 6 : UI Design & Categorization
Stage1
Web Crawling & Indexing & Audit
Status of search engine crawling
Broken links and time out pages Audit
Check out the 301 Web Redirection
Flash & JavaScript Blocks
Status of web page Indexing
Check the site map status
Frequency of Indexing
Stage2
Competitor Analysis
Competitor Traffic Analysis
Competitor Target keywords Rev
iew
Competitor Traffic Sources Analy
sis
Competitor Back Link Analysis
Stage 3
Keyword Analysis
Competitor keywords An
alysis
Keyword Selection
Website keyword phrases
Analysis
Stage 4
On page Optimization & Audit
On page Optimization Audit
Web page URL optimization
Web page Content Optimization
Title & Meta description
Image Optimization
Internal link building
Optimization
Stage 5
Off Page Optimization & Audit
Back Link Audit

Search Engine Submission

Unique Domain Link building

Generate Link Popularity

Social Media website link building
Stage:6
UI Design & Categorization
Audit for URL navigation

Suggest the easy navigation
breadcrumb

Categorize the pages as parent
page and sub pages
Status of search engine crawling
We have to check the search engine
crawler blocks which not allow the
search engine robot to crawl
examples : Robot.txt file block,
Meta tag - noindex, nofollow ,

Tool
Screaming Frog's SEO Spider
Broken links and time out pages Audit
We should do the audit for broken links
and time out pages which mostly push
down the robot crawling from website.
Example : 404 errors , 500 errors

Tool : http://www.brokenlinkcheck.com/
Check out the 301 Web Redirection
It is very important in the crawling
audit. We have to check the
header 301 redirection is done
properly or not to the exact page
or domain. You also check the
canonical error to avoid
duplication of the same web page
or website. Example : 301
Redirection,

Tool : Screaming Frog's SEO Spider
Flash & JavaScript Blocks

Fundamentally search engine can't
crawl the Java & Flash navigation.
So we should confirm that, these
are not used in the navigation.
Status of Indexing
We have to check page indexing
frequency and indexing status
which helps to keep in search
engine result.

Site:http://www.getmytrip.com/ & check the cache of
the indexed page
Check the site map status
We have to know the availability of the site
map of the website. It should be
submitted in search engine for crawling
and indexing.

Tool : Google web master tool
Frequency of Indexing
We have to check the frequency of
indexing. If pages are not indexed
frequently and very low indexing
. We have to check status of
penalization of website. Send
reconsideration requests.

Tool : Google web master tool
Competitor Traffic Analysis

We have to analyze the
competitor average traffic
trend. It helps to know
current trend and online
trends for the particular
category
Tool : www.alexa.com
Competitor Target keywords Review
We have to check the target keywords of
competitor and its performance. So
we can finalize the keyword phrases
which generate traffic and
competitive keyword.

Tool : www.alexa.com
Competitor Traffic Sources
We have to check the
competitor traffic
sources like search
engine, social media,
campaign. We have to
analyze the report.
Spyfu, alexa,
Competitor Back Link Analysis
We have to analyze
competitor back links of
Dofollow links & Nofollow
link counts, unquie
domain links, domain
authority, page authority,

https://ahrefs.com/
Competitor keywords Analysis
We have to select good performing
keywords from the competitor. It
helps to get new related keywords

Spyfu & SEMRUSH
Keyword Selection
Select the keywords
by using competitor
and keyword tool
based on the search
volume and
competitor.
Tool : Google keyword tool,
http://www.wordtracker.com/
Website keyword phrases Analysis :
We should analysis
the key phrases in
the website. We can
finalize the keywords
based on our website
keywords.
Webmaster tool
Web page URL optimization
Audit

Optimization :

Audit for the
duplicate URLs

Optimize the URL with
Keyword Phrases based on
page content

Audit the underscore
to optimize the
hyphens

URL length should be less
than 115 characters
Optimize the URL
Parameters
Web page Content Optimization
Audit :
Audit the copy content in the
website
Availability of the index-able
text in the page

Remove the
keyword stuff and
spammy content

Optimization :
Using minimum 300
words content in the
web page
Should be used
keyword phrases 5%
maximum in the
content
H1 tags used
properly in the
Title & Meta description Optimization
Audit :
Audit for Repeated meta tags
Audit the pages meta tags and
title availability
Check Properly title & meta
tags optimized with target
keywords

Optimization :
Write the unique
page title with
keyword phrases for
all pages maximum
70 characters w
Writing meta tags
for all pages based
on page content
Image Optimization
Audit :
Have to check the optimization
images names, alt optimization
Check image indexing

Optimization :
Give image name properly
to web page images
Use the alt tag for the
images
Can use title for image to get
better ranking
Internal link building Optimization
Audit :
Have to check internal links
with keyword stuffs
Audit exact keyword anchor text
internal links
Audit for Unrelated page
internal linking

Optimization :
Categorize the pages
and build the internal
linking with the same
category page.
Use the anchor text
with target keyword
phrase
Audit - Off Page Optimization
Audit :
Check spammy back links to remove from the index
Do the audit for nofollow links and dofollow links to increase back link
based on report.
Based on competitor back links analysis try to get links like competitor
to increase popularity
Search Engine Submission
We have to submit the URL to get crawling and indexing of the specific search
engine
Example : Google , Bing,
Unique Domain Link building :

Keep linking with unique domains which
are related to page
Generate Link Popularity
Generate the back links for domain popularity
by submitting blogging, doing guest post,
submit links in classifieds and more.
Social Media website link building

Submitting the URLs in the Social media
websites to get social media signals.
UI Design & Categorization
Audit :
Audit for URL navigation to ensure
the easy navigation
Audit navigation for all URLs

Optimization :
Suggest the easy
navigation breadcrumb
Categorize the pages as
parent page and sub
pages

Mais conteúdo relacionado

Mais procurados

Seo Audit Report Mudgal Analytics
Seo Audit Report Mudgal AnalyticsSeo Audit Report Mudgal Analytics
Seo Audit Report Mudgal AnalyticsBruce Clay
 
Site audit presentation powerpoint template
Site audit presentation powerpoint templateSite audit presentation powerpoint template
Site audit presentation powerpoint templateJeremy Rivera
 
Rentsher Website Analysis Report By BangaloreSEOCompany.in
Rentsher Website Analysis Report By BangaloreSEOCompany.inRentsher Website Analysis Report By BangaloreSEOCompany.in
Rentsher Website Analysis Report By BangaloreSEOCompany.inBangalore SEO Company
 
Google Seo Report Card[1]
Google Seo Report Card[1]Google Seo Report Card[1]
Google Seo Report Card[1]SEOblog
 
5 must have seo tools that you can't miss
5 must have seo tools that you can't miss5 must have seo tools that you can't miss
5 must have seo tools that you can't missOrbit Informatics
 
Making Good SEO Reports Portent Webinar
Making Good SEO Reports Portent WebinarMaking Good SEO Reports Portent Webinar
Making Good SEO Reports Portent WebinarBrightEdge
 
SEO and Content Management System
SEO and Content Management SystemSEO and Content Management System
SEO and Content Management SystemDouglas Karr
 
The 30 Minute Website Audit - Using Google to Make Your Website More Effective
The 30 Minute Website Audit - Using Google to Make Your Website More EffectiveThe 30 Minute Website Audit - Using Google to Make Your Website More Effective
The 30 Minute Website Audit - Using Google to Make Your Website More EffectiveWebLink International
 
4 google chrome plugins for seo outrankco
4 google chrome plugins for seo   outrankco4 google chrome plugins for seo   outrankco
4 google chrome plugins for seo outrankcoOutrankco Pte Ltd
 
Essentials of Search Engine Optimisation Campaign
Essentials of Search Engine Optimisation CampaignEssentials of Search Engine Optimisation Campaign
Essentials of Search Engine Optimisation Campaignbelieve52
 
Essentials of Search Engine Optimisation Campaign
Essentials of Search Engine Optimisation CampaignEssentials of Search Engine Optimisation Campaign
Essentials of Search Engine Optimisation Campaigntouchdown777a
 
Essentials of Search Engine Optimisation Campaign
Essentials of Search Engine Optimisation CampaignEssentials of Search Engine Optimisation Campaign
Essentials of Search Engine Optimisation CampaignTrafficInjectors
 
Essentials of Search Engine Optimisation Campaign
Essentials of Search Engine Optimisation CampaignEssentials of Search Engine Optimisation Campaign
Essentials of Search Engine Optimisation Campaignbobtravpa
 
learn seo, seo marketing
learn seo, seo marketinglearn seo, seo marketing
learn seo, seo marketingrsayyad88
 

Mais procurados (19)

Seo report [template]
Seo report [template]Seo report [template]
Seo report [template]
 
Seo Analysis Report
Seo Analysis ReportSeo Analysis Report
Seo Analysis Report
 
Seo Audit Report Mudgal Analytics
Seo Audit Report Mudgal AnalyticsSeo Audit Report Mudgal Analytics
Seo Audit Report Mudgal Analytics
 
Site audit presentation powerpoint template
Site audit presentation powerpoint templateSite audit presentation powerpoint template
Site audit presentation powerpoint template
 
Rentsher Website Analysis Report By BangaloreSEOCompany.in
Rentsher Website Analysis Report By BangaloreSEOCompany.inRentsher Website Analysis Report By BangaloreSEOCompany.in
Rentsher Website Analysis Report By BangaloreSEOCompany.in
 
SEO Sample Report
SEO Sample ReportSEO Sample Report
SEO Sample Report
 
Google Seo Report Card[1]
Google Seo Report Card[1]Google Seo Report Card[1]
Google Seo Report Card[1]
 
Seo
SeoSeo
Seo
 
5 must have seo tools that you can't miss
5 must have seo tools that you can't miss5 must have seo tools that you can't miss
5 must have seo tools that you can't miss
 
New microsoft word document
New microsoft word documentNew microsoft word document
New microsoft word document
 
Making Good SEO Reports Portent Webinar
Making Good SEO Reports Portent WebinarMaking Good SEO Reports Portent Webinar
Making Good SEO Reports Portent Webinar
 
SEO and Content Management System
SEO and Content Management SystemSEO and Content Management System
SEO and Content Management System
 
The 30 Minute Website Audit - Using Google to Make Your Website More Effective
The 30 Minute Website Audit - Using Google to Make Your Website More EffectiveThe 30 Minute Website Audit - Using Google to Make Your Website More Effective
The 30 Minute Website Audit - Using Google to Make Your Website More Effective
 
4 google chrome plugins for seo outrankco
4 google chrome plugins for seo   outrankco4 google chrome plugins for seo   outrankco
4 google chrome plugins for seo outrankco
 
Essentials of Search Engine Optimisation Campaign
Essentials of Search Engine Optimisation CampaignEssentials of Search Engine Optimisation Campaign
Essentials of Search Engine Optimisation Campaign
 
Essentials of Search Engine Optimisation Campaign
Essentials of Search Engine Optimisation CampaignEssentials of Search Engine Optimisation Campaign
Essentials of Search Engine Optimisation Campaign
 
Essentials of Search Engine Optimisation Campaign
Essentials of Search Engine Optimisation CampaignEssentials of Search Engine Optimisation Campaign
Essentials of Search Engine Optimisation Campaign
 
Essentials of Search Engine Optimisation Campaign
Essentials of Search Engine Optimisation CampaignEssentials of Search Engine Optimisation Campaign
Essentials of Search Engine Optimisation Campaign
 
learn seo, seo marketing
learn seo, seo marketinglearn seo, seo marketing
learn seo, seo marketing
 

Destaque

Search Engine Optimization - Fundamentals - SEO
Search Engine Optimization - Fundamentals - SEOSearch Engine Optimization - Fundamentals - SEO
Search Engine Optimization - Fundamentals - SEONeeraj Reddy
 
Crawling and Indexing
Crawling and IndexingCrawling and Indexing
Crawling and IndexingHimani Tyagi
 
How Do Search Engines Work
How Do Search Engines WorkHow Do Search Engines Work
How Do Search Engines WorkPromozSEO
 
Deconstructing Google (edition 2016) - digital olympus 2016
Deconstructing Google (edition 2016) - digital olympus 2016Deconstructing Google (edition 2016) - digital olympus 2016
Deconstructing Google (edition 2016) - digital olympus 2016Gianluca Fiorelli
 

Destaque (8)

Bcs
BcsBcs
Bcs
 
Search Engine Optimization - Fundamentals - SEO
Search Engine Optimization - Fundamentals - SEOSearch Engine Optimization - Fundamentals - SEO
Search Engine Optimization - Fundamentals - SEO
 
Web Scraping : Crawling
Web Scraping : CrawlingWeb Scraping : Crawling
Web Scraping : Crawling
 
Seo how search engine works
Seo how search engine worksSeo how search engine works
Seo how search engine works
 
Crawling and Indexing
Crawling and IndexingCrawling and Indexing
Crawling and Indexing
 
How Do Search Engines Work
How Do Search Engines WorkHow Do Search Engines Work
How Do Search Engines Work
 
Deconstructing Google (edition 2016) - digital olympus 2016
Deconstructing Google (edition 2016) - digital olympus 2016Deconstructing Google (edition 2016) - digital olympus 2016
Deconstructing Google (edition 2016) - digital olympus 2016
 
How Google Works
How Google WorksHow Google Works
How Google Works
 

Semelhante a Brilliant Steps to do Search Engine Optimization

Seo tutorial
Seo tutorialSeo tutorial
Seo tutorialprakash
 
How to do the right website analysis
How to do the right website analysisHow to do the right website analysis
How to do the right website analysisJacque Doring
 
Search engine optimization (seo)
Search engine optimization (seo)Search engine optimization (seo)
Search engine optimization (seo)Nilkanth Shirodkar
 
Seo presentation
Seo presentationSeo presentation
Seo presentationRajiv1990
 
HOW TO BUILD A SEARCH ENGINE FRIENDLY SITE
HOW TO BUILD A SEARCH ENGINE FRIENDLY SITEHOW TO BUILD A SEARCH ENGINE FRIENDLY SITE
HOW TO BUILD A SEARCH ENGINE FRIENDLY SITEHint1 Article
 
SEO Web 2.0 Era - Johns Hopkins University
SEO Web 2.0 Era - Johns Hopkins UniversitySEO Web 2.0 Era - Johns Hopkins University
SEO Web 2.0 Era - Johns Hopkins UniversityWill Fleiss
 
SEO Social Blog: SEO Training 2010 From SEOmoz
SEO Social Blog:  SEO Training 2010 From SEOmoz SEO Social Blog:  SEO Training 2010 From SEOmoz
SEO Social Blog: SEO Training 2010 From SEOmoz SEO Social Blog
 
Seo training-2010-100818134052-phpapp02 (1)
Seo training-2010-100818134052-phpapp02 (1)Seo training-2010-100818134052-phpapp02 (1)
Seo training-2010-100818134052-phpapp02 (1)Dharmendra Patel
 
Search Enginge Optimization: SEOmoz
Search Enginge Optimization: SEOmozSearch Enginge Optimization: SEOmoz
Search Enginge Optimization: SEOmozmbragi
 
Introduction to SEO
Introduction to SEOIntroduction to SEO
Introduction to SEORand Fishkin
 
SEO Sessions - Search Engine Optimization
SEO Sessions - Search Engine OptimizationSEO Sessions - Search Engine Optimization
SEO Sessions - Search Engine OptimizationAbdul Wahab
 
Seo (search engine optimization) (1)
Seo (search engine optimization) (1)Seo (search engine optimization) (1)
Seo (search engine optimization) (1)yogavedic
 
Seo (search engine optimization)
Seo (search engine optimization)Seo (search engine optimization)
Seo (search engine optimization)vandanarecipes
 
Eminenture’s strategy of internet marketing
Eminenture’s strategy of internet marketingEminenture’s strategy of internet marketing
Eminenture’s strategy of internet marketingEminenture
 

Semelhante a Brilliant Steps to do Search Engine Optimization (20)

Seo tutorial
Seo tutorialSeo tutorial
Seo tutorial
 
B asic seo part 2
B asic seo part 2B asic seo part 2
B asic seo part 2
 
How to do the right website analysis
How to do the right website analysisHow to do the right website analysis
How to do the right website analysis
 
Search engine optimization (seo)
Search engine optimization (seo)Search engine optimization (seo)
Search engine optimization (seo)
 
Seo presentation
Seo presentationSeo presentation
Seo presentation
 
SEO
SEOSEO
SEO
 
HOW TO BUILD A SEARCH ENGINE FRIENDLY SITE
HOW TO BUILD A SEARCH ENGINE FRIENDLY SITEHOW TO BUILD A SEARCH ENGINE FRIENDLY SITE
HOW TO BUILD A SEARCH ENGINE FRIENDLY SITE
 
SEO Web 2.0 Era - Johns Hopkins University
SEO Web 2.0 Era - Johns Hopkins UniversitySEO Web 2.0 Era - Johns Hopkins University
SEO Web 2.0 Era - Johns Hopkins University
 
Seo Presentation
Seo PresentationSeo Presentation
Seo Presentation
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
 
SEO Social Blog: SEO Training 2010 From SEOmoz
SEO Social Blog:  SEO Training 2010 From SEOmoz SEO Social Blog:  SEO Training 2010 From SEOmoz
SEO Social Blog: SEO Training 2010 From SEOmoz
 
Seo training-2010-100818134052-phpapp02 (1)
Seo training-2010-100818134052-phpapp02 (1)Seo training-2010-100818134052-phpapp02 (1)
Seo training-2010-100818134052-phpapp02 (1)
 
Search Enginge Optimization: SEOmoz
Search Enginge Optimization: SEOmozSearch Enginge Optimization: SEOmoz
Search Enginge Optimization: SEOmoz
 
SEO MARKETING TRAINING
SEO MARKETING TRAININGSEO MARKETING TRAINING
SEO MARKETING TRAINING
 
Introduction to SEO
Introduction to SEOIntroduction to SEO
Introduction to SEO
 
SEO Sessions - Search Engine Optimization
SEO Sessions - Search Engine OptimizationSEO Sessions - Search Engine Optimization
SEO Sessions - Search Engine Optimization
 
Seo (search engine optimization)
Seo (search engine optimization)Seo (search engine optimization)
Seo (search engine optimization)
 
Seo (search engine optimization) (1)
Seo (search engine optimization) (1)Seo (search engine optimization) (1)
Seo (search engine optimization) (1)
 
Seo (search engine optimization)
Seo (search engine optimization)Seo (search engine optimization)
Seo (search engine optimization)
 
Eminenture’s strategy of internet marketing
Eminenture’s strategy of internet marketingEminenture’s strategy of internet marketing
Eminenture’s strategy of internet marketing
 

Último

Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technologyehimaibooks
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 

Último (20)

Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technology
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 

Brilliant Steps to do Search Engine Optimization

  • 1. Search Engine Optimization Stage 1 : Web Crawling & Indexing Audit Stage 2 : Competitor Analysis Stage 3 : Keyword Analysis Stage 4 : On page Optimization – Audit Stage 5 : Off Page Optimization - Audit Stage 6 : UI Design & Categorization
  • 2. Stage1 Web Crawling & Indexing & Audit Status of search engine crawling Broken links and time out pages Audit Check out the 301 Web Redirection Flash & JavaScript Blocks Status of web page Indexing Check the site map status Frequency of Indexing
  • 3. Stage2 Competitor Analysis Competitor Traffic Analysis Competitor Target keywords Rev iew Competitor Traffic Sources Analy sis Competitor Back Link Analysis
  • 4. Stage 3 Keyword Analysis Competitor keywords An alysis Keyword Selection Website keyword phrases Analysis
  • 5. Stage 4 On page Optimization & Audit On page Optimization Audit Web page URL optimization Web page Content Optimization Title & Meta description Image Optimization Internal link building Optimization
  • 6. Stage 5 Off Page Optimization & Audit Back Link Audit Search Engine Submission Unique Domain Link building Generate Link Popularity Social Media website link building
  • 7. Stage:6 UI Design & Categorization Audit for URL navigation Suggest the easy navigation breadcrumb Categorize the pages as parent page and sub pages
  • 8. Status of search engine crawling We have to check the search engine crawler blocks which not allow the search engine robot to crawl examples : Robot.txt file block, Meta tag - noindex, nofollow , Tool Screaming Frog's SEO Spider
  • 9. Broken links and time out pages Audit We should do the audit for broken links and time out pages which mostly push down the robot crawling from website. Example : 404 errors , 500 errors Tool : http://www.brokenlinkcheck.com/
  • 10. Check out the 301 Web Redirection It is very important in the crawling audit. We have to check the header 301 redirection is done properly or not to the exact page or domain. You also check the canonical error to avoid duplication of the same web page or website. Example : 301 Redirection, Tool : Screaming Frog's SEO Spider
  • 11. Flash & JavaScript Blocks Fundamentally search engine can't crawl the Java & Flash navigation. So we should confirm that, these are not used in the navigation.
  • 12. Status of Indexing We have to check page indexing frequency and indexing status which helps to keep in search engine result. Site:http://www.getmytrip.com/ & check the cache of the indexed page
  • 13. Check the site map status We have to know the availability of the site map of the website. It should be submitted in search engine for crawling and indexing. Tool : Google web master tool
  • 14. Frequency of Indexing We have to check the frequency of indexing. If pages are not indexed frequently and very low indexing . We have to check status of penalization of website. Send reconsideration requests. Tool : Google web master tool
  • 15. Competitor Traffic Analysis We have to analyze the competitor average traffic trend. It helps to know current trend and online trends for the particular category Tool : www.alexa.com
  • 16. Competitor Target keywords Review We have to check the target keywords of competitor and its performance. So we can finalize the keyword phrases which generate traffic and competitive keyword. Tool : www.alexa.com
  • 17. Competitor Traffic Sources We have to check the competitor traffic sources like search engine, social media, campaign. We have to analyze the report. Spyfu, alexa,
  • 18. Competitor Back Link Analysis We have to analyze competitor back links of Dofollow links & Nofollow link counts, unquie domain links, domain authority, page authority, https://ahrefs.com/
  • 19. Competitor keywords Analysis We have to select good performing keywords from the competitor. It helps to get new related keywords Spyfu & SEMRUSH
  • 20. Keyword Selection Select the keywords by using competitor and keyword tool based on the search volume and competitor. Tool : Google keyword tool, http://www.wordtracker.com/
  • 21. Website keyword phrases Analysis : We should analysis the key phrases in the website. We can finalize the keywords based on our website keywords. Webmaster tool
  • 22. Web page URL optimization Audit Optimization : Audit for the duplicate URLs Optimize the URL with Keyword Phrases based on page content Audit the underscore to optimize the hyphens URL length should be less than 115 characters Optimize the URL Parameters
  • 23. Web page Content Optimization Audit : Audit the copy content in the website Availability of the index-able text in the page Remove the keyword stuff and spammy content Optimization : Using minimum 300 words content in the web page Should be used keyword phrases 5% maximum in the content H1 tags used properly in the
  • 24. Title & Meta description Optimization Audit : Audit for Repeated meta tags Audit the pages meta tags and title availability Check Properly title & meta tags optimized with target keywords Optimization : Write the unique page title with keyword phrases for all pages maximum 70 characters w Writing meta tags for all pages based on page content
  • 25. Image Optimization Audit : Have to check the optimization images names, alt optimization Check image indexing Optimization : Give image name properly to web page images Use the alt tag for the images Can use title for image to get better ranking
  • 26. Internal link building Optimization Audit : Have to check internal links with keyword stuffs Audit exact keyword anchor text internal links Audit for Unrelated page internal linking Optimization : Categorize the pages and build the internal linking with the same category page. Use the anchor text with target keyword phrase
  • 27. Audit - Off Page Optimization Audit : Check spammy back links to remove from the index Do the audit for nofollow links and dofollow links to increase back link based on report. Based on competitor back links analysis try to get links like competitor to increase popularity
  • 28. Search Engine Submission We have to submit the URL to get crawling and indexing of the specific search engine Example : Google , Bing,
  • 29. Unique Domain Link building : Keep linking with unique domains which are related to page
  • 30. Generate Link Popularity Generate the back links for domain popularity by submitting blogging, doing guest post, submit links in classifieds and more.
  • 31. Social Media website link building Submitting the URLs in the Social media websites to get social media signals.
  • 32. UI Design & Categorization Audit : Audit for URL navigation to ensure the easy navigation Audit navigation for all URLs Optimization : Suggest the easy navigation breadcrumb Categorize the pages as parent page and sub pages