Building communities that love your brand

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Public relations institute of New Zealand presentation from May 2012, Auckand. -C suite media metrics -Resourcing for social media -Content marketing for direct sales -The power of play for curating engaging content

Negócios Tecnologia

Community

• Social objects
• Channel strategy
• Audience
• People
• Play

www.xero.com

Content marketing maturity model

www.xero.com

Xero channels

twitter.com/xero

www.xero.com
Blog.xero.com

Encourage discussion

facebook.com

www.xero.com
Xero community

Xero Channels

Google +

www.xero.com
LinkedIn

@xero @cjlambert
http://courtneylambert.co.nz
www.xero.com

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