Learn on-site and off-site organic SEO tips that help make a website more valuable, that lead to higher rankings in search engines.

1. By Chris J. Everett, Principal & Founder
Captivate Search Marketing

2. The most traditional, deep-rooted form of search engine marketing is Organic
SEO, which is a highly effective method of increasing a website's visibility in
the search results by boosting its relevancy for targeted keywords through
both on-site and off-site strategies.

3. This post will discuss on-site and off-site Organic SEO Tips for
Beginners that work together to make a website more valuable and
trustworthy to the search engines and help lead to higher rankings that are
built to last.

5. On-site optimization techniques are
just as they sound. They are tactics
you can execute on your website to
make it more suitable for ranking on
your keyword targets. On-site
strategies help build keyword
relevancy, all while increasing the
conversion potential of your website
with site visitors.
Moreover, these tips can help you
identify what resources you need to
look for in an organic SEO company
that will help your business achieve
its organic SEO objectives.

6. Optimized SEO Copywriting
The first on-site optimization tip we
have is making sure your website
copy is both well-optimized and
well-written by a professional SEO
copywriter.
Your organic SEO marketer should
have a stable of talented SEO
copywriters who write keyword-rich,
easy-to-read content that converts
users and promotes top rankings in
the search results.

7. A professional SEO copywriter will know:
• How to structure the content for your webpages so it's highly optimized for
maximum SEO friendliness.
• How to develop each webpage on your site to be focused on one primary
targeted keyword phrase that has one or two closely related variations of
that keyword throughout the page content.
Keeping your webpages focused on
one specific topic or set of related
keywords is one of the most
important organic SEO tips you can
utilize because it leaves no doubt in
the "mind" of the search engine spider
on what your web page content is
about.

8. The organic SEO strategies that your SEO copywriter should implement are:
• Utilize targeted keyword phrases in page title tags, Meta Description tag so it
stands out to users
• Include the targeted keyword phrase in the appropriate page headers (H1, H2, H3)
• Intersperse the keyword phrases throughout the page content so that it reads well
• Sprinkle strong tags on targeted keyword phrases to allow search engines to
know that these words are more important than other words on the page
You might think to yourself that you can write your
web content on your own, but trusting a
professional copywriter to help can have many
benefits because of the knowledge and expertise
they have in their field.
They know what it takes to write web copy that
ranks well in the search engines, but also
captivates site visitors, leading to an increase in
conversions.

9. Internal Linking for On-site Optimization
One of the simplistic organic SEO tips that gets underutilized is internal cross
linking. Cross linking is the practice of linking related pages on your website
with each other.
This is an easy on-site
optimization technique that
makes it easier for search
engine spiders to crawl your
website, but also makes it
easier for visitors to find related
information that could be
beneficial to them.

10. One of the benefits that can come from executing this is that two closely
related pages that are cross linked together can appear as a "double stack"
or even sometimes a "triple stack" (results on top of one another) on the
search engine results page (SERP).

11. When performing cross linking strategies, be sure to use optimize anchor text
for your cross linking.
To further illustrate, if you have a page on your website that's topic is all about
Local PPC and another page on your site that talks about the benefits of Local
PPC for small businesses, it's a good idea to link those two pages together with
the anchor text "Local PPC" or "Local PPC for Small businesses“
This strategy can make a huge impact on increasing the visibility of your
website in the search results!

12. Optimized Sitemap Organization
A website's sitemap is the index listing for your website and is the second most
important page on your site (other than your homepage.) Your sitemap links to
every page on your website and can provide a valuable boost to the overall
topical relevancy of your site to the search engines.

13. Here are some tips you can use to make your website's sitemap further optimized
for the search engines:
• Include a couple of paragraphs underneath your H1 tag.
• Separate sitemap into themes under specific headers.
• Constantly update your website and your sitemap with fresh
content that will boost topical relevancy for your site
• Up-to-date contact information should be included on the
sitemap including your phone number, email, fax and address
• Separate your sitemap into themes under specific headers.
For example, if you have a set of pages that discusses
Content Marketing, then utilize content marketing as the
header and then list the specific set of subpages under that
topic below the header.
• Constantly update your website and your sitemap with fresh
content that will boost topical relevancy for your site
• Your up-to-date contact information should be included on the
sitemap including your phone number, email, fax and address

15. Boosting Relevancy & Rankings Away from Your Website
While on-site strategies are powerful, it's
arguable that Off-site strategies play an even
more significant factor in achieving top
results in the search engines.
Off-site optimization techniques work to
develop more authority and significance for
your website with the search engines. The
most significant off-site optimization strategy
is developing links .

16. Before we get into how you can build links back to your website, you must first
understand the difference between the types of links because not all links carry
the same weight.
•
Do-Follow Links - links from other
websites that factor into the
overall search rankings
•
No-Follow Links - Links that are
not used to factor into how well a
site should rank in the results
For the purposes of organic SEO, you might be wondering why you'd ever want
to use a no-follow link back to your website. Here's why. The Search engine
giant Google rolled out some significant algorithm changes in 2012 that
essentially penalized websites that had a "spammy" or unnatural profile of links
back to their site.

17. Websites that were penalized were using unnatural methods of building links
such as subscribing to SEO services that published thousands of links on nonvaluable spam websites that for a short time produced high rankings.
When Google discovered
this black hat SEO technique
was starting to decrease the
value of its search results, it
released the Panda and
Penguin updates, which
relieved these websites of
their high rankings, and in
some cases booted them out
of the results all together.

18. Because of these significant Google
changes, it's critical to generate a
natural link profile that features links
from both high-authority do-follow
links, as well as links with a no-follow
tag applied to them.
When you invest in SEO services,
striving to have a natural link profile
will keep your website from being
penalized for "over optimization,"
and will keep your website in good
graces with Google.

19. Part of linking naturally is to have a balanced usage of anchor text for your
links. An excessive amount of links on the same anchor text can negatively
affect your rankings.
To further illustrate this point, say
you're optimizing one of your web
pages for the keyword phrase
"Atlanta Bankruptcy Lawyer."
Instead of continually using the
anchor text "Atlanta Bankruptcy
Lawyer," be sure to mix in
variations of your keyword such
as "Bankruptcy Lawyers in
Atlanta" or partial linking anchor
text such as "Bankruptcy Law.“

20. To build on this introduction to off-site optimization tips,
here are more in-depth tactics on
developing links and content marketing strategies.

21. Linking Techniques for Organic SEO
To avoid the over optimization penalty, generating a natural link profile is
critical to achieving top rankings for your website. Below we highlight some
strategies you can use to develop natural links back to your website that pay
major dividends for your organic search campaign.
• Anchor text utilizing your main
targeted keyword phrase (i.e.
Laser Hair Removal)
• Variations of your targeted
keyword phrase (i.e. Laser Hair
Removal Treatments)
• Partial linking to your web page
(i.e. Hair Removal)
• Linking your domain name back
to your site (i.e.
www.yourdomain.com)

22. Topical relevancy is also an important aspect of building a natural link profile.
For example, if your website is undergoing an SEO strategy focused on
ranking highly on keywords related to "Running Shoes," you should work to
gain links back to your website from sites related to running or sporting goods.
When it comes to organic SEO tips that have the most significant impact on
achieving higher rankings, links would be toward the top of the list. Keep in
mind, though, that linking must be done ethically to ensure maximum
optimization for your site.

23. Content Marketing Strategies
The final off-site optimization strategy in
this post is content marketing. Content
marketing is the practice of distributing
valuable content throughout the web in
various platforms.
Content marketing promotes an
increase in branding visibility for your
website, but also works to develop
natural links back to your website.

24. Content Marketing Strategies
Below are some of the avenues you can use in content marketing to
bolster your organic search efforts:
• Content marketing through building
and continually updating an off-site
blog.
• Offering Guest Blogs to other websites
in your industry (they get your quality
content, you get a backlink and
increased brand exposure).
• Utilizing article marketing websites
(Ezine, Go Articles, etc.) to distribute
your content to.
• Video marketing and video SEO on
YouTube, Social Cam and Vimeo.
• Content marketing is an incredibly
effective strategy for building trust with
the search engines and in turn
developing top rankings for your
organic search campaign.

25. Organic SEO Tips in Summation
We hope you've uncovered some beneficial tips that you can implement in
your search strategy. With the continual evolution of search engines, it's
important to stay on top of the most recent and impacting organic SEO tips
that will keep your website ranking toward the top of the search results.
Be aware of any changes that
the engines are making and
always be making strides to
increase the quality and
relevancy of your pitch to both
consumers and search
engines.