3. The Library is our Brand
Market it just like companies do.
What are we ‘selling’?
Collections
Events
Author visits
Story time
Finals week extra hours
Study rooms
Everything that your library does!
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19. Have a plan
Social Media Policy
Don’t just do it because everyone else is
doing it.
Why you’re doing it. Expectations? Goals?
Who will do it. Responsibilities?
How will you measure success/failure?
Don’t be afraid to fail. Step back, evaluate,
try again.
20. Go where your users are
Don’t do it all.
Figure out what YOUR library’s patrons are
using and be there.
Most common questions.
Fullest classes.
Do a survey/poll.
Ask!
Ultimate goal – create an online community.
21. Is it working?
Statistics - measure usage and ROI.
Facebook Insights
Twitter activity
Flickr – views, referrers
Know what content your community wants
- observe how they interact with each
other on your library’s social media sites
and what they like to discuss.