1. ABOUT THE POLL: Civil Beat surveyed a random sample of 1,483 likely
participants in the upcoming August election (i.e., registered voters whose voting
histories indicate that they are likely to vote in one of the August state-wide
Primaries and/or the Oahu Mayorʼs race). Calls were made on the evenings of
July 31 – August 2, 2012, using interactive voice response technology (touch-
tone polling).
All results were balanced for age, gender, race/ethnicity, County, and
Congressional District (within Oahu County).
The sampling margin of error for the full sample is +/- 2.5 percentage points. The
margin of error indicates that in 95 percent of samples of this size, the results will
be within +/- 2.5 percent of the actual percentage in the full population of likely
voters. Other sources of error, such as imperfect response rates, are also
common in public opinion research and may affect the results. The margin of
error for any crosstabulated result is larger than the margin of error of the
corresponding topline result.
The sampling margin of error is larger for each electoral contest. The appropriate
margin of error is noted within the individual election reports.
The poll was conducted by Civil Beat working with Merriman River Group, a full-
service consulting organization specializing in opinion research, election
management, and communications.
1

2. In next weekʼs election, there will be primaries to choose the Democratic and
Republican Party nominees for Hawaiiʼs open U.S. Senate seat [and for
Congress], [and also a contest to choose the Mayor of Honolulu.] How likely are
you to vote in next weekʼs election?
Vote_Screen
Already voted 30%
Definitely voting 68%
Might vote 2%
Total 100%
As you know, every Hawaii voter can choose between voting in the Democratic
or Republican primary. The Democratic Senate primary is expected to be a close
race between Mazie Hirono and Ed Case. [The Democratic Congressional
primary includes Tulsi Gabbard and Mufi Hannemann, and is also expected to be
close.] On the Republican ballot, there is a Senate contest between Linda Lingle
and John Carroll thatʼs not expected to be as close. With this in mind, are you
voting in the Democratic primary, the Republican primary, or neither primary?
Primary_Screen
Democratic 80%
Republican 15%
Neither 2%
Unsure 2%
Total 100%
2

3. And now, a few questions about how you have made your decisions during this
campaign season – where have you gotten helpful information about the
candidates and issues?...
How much helpful information about the candidates and issues have you gotten
from advertising – a lot, a little, or none at all?
Ads
A lot 25%
A little 38%
None 34%
Unsure 3%
Total 100%
How much helpful information have you gotten from the candidate debates that
have recently been on TV – a lot, a little, or none at all?
Debates
A lot 40%
A little 31%
None 25%
Unsure 4%
Total 100%
How much helpful information have you gotten from news coverage of the
candidates and issues – a lot, a little, or none at all?
News
A lot 40%
A little 38%
None 19%
Unsure 3%
Total 100%
3

4. How much helpful information have you gotten from endorsements of the
candidates by political groups and leaders – a lot, a little, or none at all?
Endorsements
A lot 12%
A little 29%
None 55%
Unsure 4%
Total 100%
How much helpful information have you gotten from your own, independent
research of the candidates – a lot, a little, or none at all?
Own_Research
A lot 58%
A little 28%
None 9%
Unsure 5%
Total 100%
Now a quick question about President Obama—do you generally approve or
disapprove of his job performance as president?
Obama
Approve strongly 47%
Approve somewhat 19%
Disapprove somewhat 13%
Disapprove strongly 18%
Unsure 2%
Total 100%
Obama_Condensed
Approve 66%
Disapprove 31%
Unsure 2%
Total 100%
4

5. Demographics
Gender
Male 44%
Female 56%
Total 100%
Age
18-29 4%
30-39 4%
40-49 12%
50-64 40%
65+ 40%
Total 100%
Ethnicity
Caucasian 38%
Japanese 24%
Filipino 8%
Hawaiian 10%
Chinese 7%
Hispanic/Latino 2%
Other/Mixed 10%
Total 100%
Politics
Liberal/Progressive 24%
Moderate 39%
Conservative 23%
Unsure 14%
Total 100%
Party
Democrat 51%
Republican 16%
Independent 27%
Unsure 6%
Total 100%
5

6. Education
No degree 3%
High School Degree 29%
College Degree 41%
Graduate Degree 28%
Total 100%
Religion
Catholic 27%
Evangelical 12%
Mormon 3%
Other Christian 21%
Buddhist 11%
Other 6%
None 20%
Total 100%
Military_Family
Yes 15%
No 85%
Total 100%
Union_Househod
Yes 32%
No 68%
Total 100%
Relationship_Status
Married 63%
Civil Partnership 5%
Single 12%
Divorced/Separated 9%
Widowed 10%
Total 100%
6

7. Income_Household
$50,000 or less 34%
$50,000-$100,000 40%
$100,000 or more 26%
Total 100%
Cong_District
1 51%
2 49%
Total 100%
County
Oahu 70%
Hawaii 14%
Maui 10%
Kauai 6%
Total 100%
County_CD
Oahu 1 51%
Oahu 2 18%
Hawaii 14%
Maui 10%
Kauai 6%
Total 100%
7