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City of Round Rock’sSocial Media Success Story,[object Object],What We’ve Learned In Our Extensive 3.5-Year Journey,[object Object]
Our Goals,[object Object],Provide additional channels of input for citizens and other potentially-affected interests,[object Object],Increase the transparency of the City's decision-making process,[object Object],Facilitate a sense of community,[object Object],Reach new audiences with City messages and information,[object Object]
Our Social Media Toolkit,[object Object],Launched Community Conversations blog in July 2007,[object Object],14 blogs, 491 posts, 339 comments,[object Object],Created Facebook Page in July 2008,[object Object],2,286 fans/likes,[object Object],Started Twitter account in June 2008,[object Object],2,161 followers,[object Object],Flickr group launched in 2007,[object Object],135 members, 1,181 photos,[object Object],YouTube channel opened in 2007,[object Object]
The Blog,[object Object],Community Conversations blog,[object Object],Comments are moderated,[object Object],A good Terms of Use is vital!,[object Object],Best use is for extended planning projects like General Plan, Downtown Master Plan because it creates historical record,[object Object],Tend to see more activity at beginning of process, with interest tapering off as project/plan progresses,[object Object]
Facebook,[object Object],Facebook,[object Object],Fed by blog, we often get more comments on FB page than on blog site,[object Object],Be sure administrator is “friendly” and can tag people in videos, pictures,[object Object],Don’t be afraid to allow posts to your wall, or you’ll miss stuff like this …,[object Object]
High Praise,[object Object]
You Love Us! You Really Love Us!,[object Object]
You Love Us! You Really Love Us!,[object Object]
Digital Concierge,[object Object]
How We Use Flickr,[object Object],We moderate uploads,[object Object],As a community builder,[object Object],As a resource for free pictures – our Terms of Use allows us to use submitted photos in City promotional materials. In return, we give credit to photographer,[object Object]
Social Media For Economic Development And Community Marketing
Social Media For Economic Development And Community Marketing
Social Media For Economic Development And Community Marketing
Social Media For Economic Development And Community Marketing
Social Media For Economic Development And Community Marketing
Social Media For Economic Development And Community Marketing
Social Media For Economic Development And Community Marketing
Twitter,[object Object],We auto-feed it news releases from our website,[object Object],Set up automatic searches for “Round Rock” and “City of Round Rock” and respond as needed,[object Object],As Communication Director, I use it to monitor local media outlets,[object Object]
YouTube,[object Object],Took a while to get a Government Partner Account to post videos longer than 10 minutes …,[object Object],Now we use it to feed all online video outlets: City website, Facebook, web widget,[object Object]
Successful?,[object Object],Provide additional channels of input for citizens and other potentially-affected interests,[object Object],Increase the transparency of the City's decision-making process,[object Object],Facilitate a sense of community,[object Object],Reach new audiences with City messages and information,[object Object]

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Social Media For Economic Development And Community Marketing

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Notas do Editor

  1. We now know 45 percent of households are Facebook users
  2. Website is still the mothership. Blogs include links to info on site; FB fed by website news tool and calendar tool; Twitter is fed by news tool; We link on front page of site to Flickr; we use YouTube to feed online videos to our website and FB. Learn to use RSS technology to leverage content
  3. Blog gets discussion on your turf, a lesson we learned from DellDowntown Master Plan posts started in Dec. 2007, ended in June 2010 when Council approved plan; 38 posts, 28 comments. Give OSP ballfield example: actually revised/clarified mission statement based on input; 12 posts with more than 100,000 views.
  4. Need to promote natural beauty of your community?
  5. Need to promote your downtown?
  6. Promote your community as family fun?
  7. Need to promote heritage tourism?
  8. Sports Capital of Texas
  9. Comment: Most people don’t care about local gov’t unless there’s a problem or we’re doing something in their backyard. But there’s a handful that care A LOT about what we do. So Med is great for reaching those folks.