Muni Gov Con09 Cityof Ottawa

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Presentation from Mark Faul (@citymark) from the City of Ottawa, at the MuniGovCon09 conference in Second Life on April 10, 2009

Tecnologia Negócios

Shifting the Gears of Local Governance: Mark Faul @citymark Introducing Cities to Web 2.0

City of Ottawa: Quick Facts ,[object Object],[object Object],[object Object],[object Object],* the highest rate in Canada

Municipal Gov’t: Quick Facts The City employs 18,000 people. Over 100 different business lines, with 1000’s of different services.

Focus on Social > What is Social Media? Social Interaction Communication Collaboration

Foundational Work ,[object Object],> What is Social Media? ,[object Object],[object Object],[object Object]

Become the “Experts” > What is Social Media? Research

Become the “Experts” > What is Social Media? Engaging the social web

Become the “Experts” > What is Social Media? Piloting Internal

Generate Interest > What is Social Media?

Corporate Concerns ,[object Object],[object Object],[object Object],> Overcome the Resistance to Change ,[object Object],[object Object],[object Object]

# 1 Obstacle > Overcome the Resistance to Change Getting people to change

Bottom-up: Guerrilla Change ,[object Object],[object Object],[object Object],> Overcome the Resistance to Change

Top-Down: Management buy-in ,[object Object],[object Object],[object Object],> Overcome the Resistance to Change

Nurture Relationships Internal & External > Overcome the Resistance to Change

Framework see www.markfaul.ca > Build a Business Case 1. Rationale 2. Client-centric perspective 3. Risks 4. Business Intelligence 5. Stakeholders 6. Investment 7. Process, Roles & Responsibilities

Integrate with existing projects ,[object Object],[object Object],> Build a Business Case

Seize Opportunities: Public Transit Strike ,[object Object],[object Object],[object Object],[object Object],> Build a Business Case

Opportunity # 2 Preparing for another “crisis”

Top 5 Lessons ,[object Object],[object Object],[object Object],[object Object],[object Object]

Mark Faul Business Analyst, e-Media Division, Communication & Customer Service Branch City of Ottawa [email_address] (613) 580-2424 ex 12808 Blog: www.markfaul.ca Twitter: citymark

Appendix: Key Projects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Muni Gov Con09 Cityof Ottawa

1. Shifting the Gears of Local Governance: Mark Faul @citymark Introducing Cities to Web 2.0

4. Municipal Gov’t: Quick Facts The City employs 18,000 people. Over 100 different business lines, with 1000’s of different services.

5. The Big Question… What is Web 2.0?

8. Focus on Social > What is Social Media? Social Interaction Communication Collaboration

10. Become the “Experts” > What is Social Media? Research

11. Become the “Experts” > What is Social Media? Engaging the social web

12. Become the “Experts” > What is Social Media? Piloting Internal

13. Generate Interest > What is Social Media?

14. Overcome Resistance to Change

15.

16.

17. # 1 Obstacle > Overcome the Resistance to Change Getting people to change

18.

19.

20. Nurture Relationships Internal & External > Overcome the Resistance to Change

21. Build a Business Case

22. Framework see www.markfaul.ca > Build a Business Case 1. Rationale 2. Client-centric perspective 3. Risks 4. Business Intelligence 5. Stakeholders 6. Investment 7. Process, Roles & Responsibilities

23.

24.

25.

26.

27.

28. Opportunity # 2 Preparing for another “crisis”

29.

30. Mark Faul Business Analyst, e-Media Division, Communication & Customer Service Branch City of Ottawa [email_address] (613) 580-2424 ex 12808 Blog: www.markfaul.ca Twitter: citymark

31.

Muni Gov Con09 Cityof Ottawa

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