To get a glimpse into mobility and BYO trends for 2014, Citrix recently conducted a survey among enterprise IT organizations. This survey provides insights into 2013 trends and predictors for 2014, pointing to more BYO challenges in 2014 as the variety of devices and applications increase.

1. Citrix Mobility Report:
A Look Ahead
December, 2013
Will BYO in 2014 be more of the same?
To get a glimpse into mobility and BYO trends for 2014, Citrix recently conducted a
survey among enterprise IT organizations. This survey provides insights into 2013
trends and predictors for 2014, pointing to more BYO challenges in 2014 as the
variety of devices and applications increase.
Despite the rocky road ahead, IT organizations must continue to embrace BYO as
user choice will remain supreme and business owners will find creative approaches
to leverage mobility to grow the top line, improve customer relations, and drive
higher levels of productivity and efficiency.
IT must have a plan in place and adopt an enterprise mobility management solution
that allows them to adapt to the dynamic changes in their BYO environment.
BYO devices will increasingly extend beyond smartphones and tablets and include
desktops and laptops.
Our survey results reveal that while the spotlight around BYO device adoption has largely been focused on smartphones
and tablets, organizations are also having to support BYO desktops and laptops. In fact, BYO desktops/laptops account
for 18% of BYO devices in 2013.
A survey of Citrix customers confirm high levels of BYO for mobile devices
% devices that are BYO
60%
40%
50%
54%
20%
18%
0%
Smartphones
Tablets
Desktops/
Laptops

2. Citrix Mobility Report
2
December, 2013
In 2014, organizations predict BYO desktops and laptops will grow to 25%.
By the end of 2014, approximate percentage of the devices
in your environment that will be BYO (Average percentages)
60%
54%
50%
40%
25%
20%
0%
Smartphones
Tablets
Desktops/
Laptops
Windows-based desktops and apps will continue to be dominant.
While the use of BYO smartphones and tablets in the enterprise has increased, mobile apps only account for 6%
of all apps used. That means almost 94% of apps in an enterprise are not mobile. Windows apps still dominate
accounting for 64%.
Mix of app types in enterprises
Predicted mix of app types
in enterprises by end of 2014
6%
9%
20%
64%
10%
54%
23%
14%
Mobile
SaaS
Windows
HTML5/Web
In 2014, Windows will continue to be the dominant platform despite its decline from 64% to 54% of all app types
delivered by IT admins. The implication is that IT must find a solution to mobilize and manage these different types of
apps while delivering them to a diverse set of BYO devices.

3. Citrix Mobility Report
3
December, 2013
2014: Year of mobile app proliferation and confusion
For many organizations, the growth of mobile devices and applications is largely driven by employees’ desire to
be more productive. As a result, IT organizations are supporting a wide variety of applications with email being the
predominant mobile app.
When it comes to supporting mobility, what are the most
important types of mobile applications to your organization?
100%
80%
90%
60%
40%
35%
20%
0%
Mobile email
(including
calendar and
contacts)
SharePoint
access
48%
21%
Enterprise
file sync
and share
Web
conferencing
36%
Secure
browser
39%
Collaboration
tools
52%
Line of
business
apps
In 2014, the number of apps in use by organizations will increase. 42% of respondents expect to manage 100+ apps,
with 21% of those respondents expecting to manage 1000+ apps.
We predict that there will be a state of app confusion driven as IT struggles with answering key questions including:
ŸŸ Determining whether to wait until native mobile or cloud versions of commercial-off-the shelf apps are available.
ŸŸ Deciding what platforms (iOS, Android, WinPhone, etc.) internally developed apps should support and in what order.
ŸŸ Holding off further adoption of native mobile apps in favor of web or cloud based apps.
ŸŸ Creating the appropriate organizational structure and processes to support the development and management of a
heterogeneous application environment.

4. Citrix Mobility Report
4
December, 2013
Security concerns will still exist, but won’t slow down BYOD.
While IT organizations are clearly concerned about security risks such as corporate information stored locally on mobile
devices, these concerns will not slow BYOD adoption. The implication is that IT must find a solution that allows them to
secure data from a variety of different applications on different devices without impacting user productivity and satisfaction.
For native mobile applications (apps downloaded onto a device),
how concerned are you about corporate information from those
apps residing in applications locally stored on the device?
13%
Very
concerned
29%
58%
Somewhat
concerned
Not
concerned
Mobile device and app management strategies will need to evolve.
Most organizations have strategies in place to manage mobile devices, mobile apps, and cloud data.
Does your organization have a corporate strategy in place
to manage mobile devices, mobile apps, and cloud data?
120%
100%
80%
66%
56%
60%
40%
20%
0%
28%
Devices
(mobile device
management)
36%
Mobile Apps
(mobile application
management,
enterprise app store)
41%
49%
Cloud Data
(cloud data
sync and
sharing tools)
Yes
No
Don’t
know

5. Citrix Mobility Report
December, 2013
5
Conclusion
Organizations will need to re-evaluate existing mobility strategies to account for the increase in complexity in 2014 (outlined
above), including the growth of BYO desktops and laptops and the need to support Windows desktop and legacy apps on
all BYO devices.
Redefining mobile strategies will not be an easy task. Flexibility is key.
To learn more about how to develop a flexible mobility strategy, go to www.citrix.com/xenmobile.
Survey Methodology
Citrix surveyed 733 customers across North America, Europe, Asia Pacific, Latin America and Africa in May 2013.
Participants included IT administrators to IT executives/managers (directors, VPs, CIOs), and other IT decision makers,
representing a wide range of company sizes and industry verticals.
About Citrix
Citrix (NASDAQ:CTXS) is the cloud company that enables mobile workstyles—empowering people to work and collaborate from anywhere, easily
and securely. With market-leading solutions for mobility, desktop virtualization, cloud networking, cloud platforms, collaboration and data sharing,
Citrix helps organizations achieve the speed and agility necessary to succeed in a mobile and dynamic world. Citrix products are in use at more
than 260,000 organizations and by over 100 million users globally. Annual revenue in 2012 was $2.59 billion. Learn more at www.citrix.com.
Copyright © 2013 Citrix Systems, Inc. All rights reserved. Citrix and XenMobile are trademarks of Citrix Systems, Inc. and/or one of its subsidiaries,
and may be registered in the U.S. and other countries. Other product and company names mentioned herein may be trademarks of their
respective companies.