1. Social Analytics and Marketing Platform

2. There is something pretty cool going on

3. Social is bigger than Porn?

4. Social can move the needle: $4B in 6 minutes

5. Most populous countries: China - 1,330,044,544 India - 1,147,995,904 United States - 303,824,640 Indonesia - 237,512,352 Brazil - 196,342,592 400,000,000

6. Portion of Tweets sent via phone: 80%

7. Year when the GenY population will be greater than Baby Boomer generation 2010 Percentage of Gen Y active on a social network 96%

8. Holy Shit

9. What should you do?

10. LISTEN to people LEARN who they are SEGMENT and build a strategy CONVERSE, don’t market EXPERIMENT, rinse and repeat

18. Wait, it gets better

19. Semantic Analysis beyond keywords

20. More sophisticated methods of engaging your audience virtual goods contests games location-based promotions polls

21. This is all happening, so get started! If you don’t reach your consumers this way, someone else will

22. Thank you! To learn the future of optimizing social media please visit us at citizennet.com Follow us Twitter @citizennet