Here are a few tips I shared at the WMG2012 event to an audience of Communications Planners from the Media Industry.

1. .15 tips on pitching your ideas
to your client.
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2. 1
.know your identity.
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3. citizenbay
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4. .blue note.
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5. .factory.
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6. citizenbay
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7. citizenbay
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8. .identity of the company too.
.here is how some Media Agencies
describe themselves.
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9. .some describe themselves.
Thinker
Pioneer
World class creativity
Independent
Curious
Innovative
Connected
Change leader
Passionate
Entrepreneurial
flexible
Active engagement
Connections
Captivation
Integrated
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10. .some highlight process.
Insights
Productivity
Resourced
Media Comms Planning
Integrated services
Leadership strength
Evaluation
Econometric modelling
Smart analytics
Intelligence
Knowledge
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11. .some showcase their broader offer.
Diversified service
Partnerships
Digital
Advice/consultancy
Management consultancy
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12. .others focus on the execution & output.
Faultless execution
Deliver business value
Doer
ROI
Investment
Surprising results
Profitable clients
Famous clients
Transformation
Business innovation
Marketing results
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13. .clients not getting that point of
difference.
.the pitch is a moment to cultivate client trust &
engagement in your company values.
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14. 2
.identity is not just visual.
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15. .johnny osbourne helped me win a client.
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16. 3
.be yourself.
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17. .the CV.
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18. citizenbay
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19. 4
.Create the environment for ideas.
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20. .ideas come from here?
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21. .or here in the park?
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22. 5
.be curious.
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23. 6
.Know your stuff from multiple angles.
.business plan.
.sales team perspective.
.people s experience of the brand.
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24. 7
.know the essence of your idea.
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25. 140
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26. 8
.storytelling.
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27. .inspiration.presentation.
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28. 9
.know the people on the other side.
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29. .rational.
.emotional.
.structual.
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30. .clients, not client.
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31. 10
.Two techniques.
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32. citizenbay
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33. citizenbay
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34. .blah blah blah.
Fill me in first…
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35. 11
.preparation is everything.
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36. .preparation is everything.
.spelling. .So disable spellcheck.
.the right names.
.timing.
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37. 12
.the pitch or presentation is
theatre.
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38. .the pitch is a piece of theatre.
.inspire.
.lift.
.move.
.surprise.
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39. 13
.defy convention.
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40. .defy convention.
.audio visual.
.400 Powerpoint slides.
.no powerpoint at all.
.one infographic.
.just have a conversation.
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41. 14
.this is business, not entertainment.
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42. .this means business.
.know the numbers.
.deliver it in their language, not yours.
.they expect you to be shaky on their business.
.surprise them.
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43. 15
.the perfect close.
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44. The perfect close
.don t fake it.
.confirm why they should do business with you.
don t be who you are not.
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45. paul@citizenbay.net
+44 (0) 7963 525 664
@citizenbay
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