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20 
SALESFORCE1: AN APP 
AND A PLATFORM 
Employees continue to seek workflow capabilities 
wherever and whenever it’s convenient to them. 
THE CHALLENGE: THE RESULT: 
Salesforce CEO Marc Benioff asked his developers to 
enable him to run his whole business from his phone. 
Salesforce1 allows you to take your CRM with you 
anywhere in the world. Just bring your phone or tablet. 
THE PLATFORM 
connects all of your: 
Infinitely customizable to your needs, 
THE APP incorporates all your: 
APPS 
CHATTER CUSTOM 
RECORDS BUSINESS 
APPS 
PROCESSES 
DEVICES CUSTOMER 
DATA

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Salesforce1: An App and a Platform

  • 1. 20 SALESFORCE1: AN APP AND A PLATFORM Employees continue to seek workflow capabilities wherever and whenever it’s convenient to them. THE CHALLENGE: THE RESULT: Salesforce CEO Marc Benioff asked his developers to enable him to run his whole business from his phone. Salesforce1 allows you to take your CRM with you anywhere in the world. Just bring your phone or tablet. THE PLATFORM connects all of your: Infinitely customizable to your needs, THE APP incorporates all your: APPS CHATTER CUSTOM RECORDS BUSINESS APPS PROCESSES DEVICES CUSTOMER DATA