Ready For a Website Redesign? How to Build a Powerful Marketing Machine

WEBINAR
#CIRCLESWEBINAR
READY FOR A
WEBSITE REDESIGN?
How to Build a Powerful
Marketing Machine

READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
PRESENTER
TIM ASIMOS
Vice President &
Director of Digital Innovation
@timasimos

AGENDA
1 The Web Has Changed
2 Why a Redesign?
3 Critical Steps for Planning
4 Must Have Website Features
5 Key Technical Considerations
Q&A

1
THE WEB HAS
CHANGED

1 THE WEB HAS CHANGED

“89% of consumers use the Internet
to ﬁnd information on products,
services or companies prior to
making a purchase decision.”
— Source: 2012 Fleishman-Hillard Digital Inﬂuence Index

B2B buyers
have changed
too.

“B2B Buyers go through
about 60% of the purchasing
process before ever talking
to sales.”
— The Corporate Executive Board Company

Marketers
are Adapting

FUTUREPAST

WEBSITE
Whitepapers,
eBooks,
Guides
Webinars
& Events
Images,
Charts &
Infographics,
Blog Posts
News
Releases
Social
Media Posts
Email
Marketing
Case Studies
& Reports
Video
Landing
Pages
& Microsites

A Platform for
Sales & BD

2
WHY A
REDESIGN?

Not Aligned
with Your
Business
Strategy
2 WHY A REDESIGN?

2 WHY A REDESIGN?
Not a Good
Brand Reﬂection

Outdated
Technology
2 WHY A REDESIGN?

Not Built for
Conversion
2 WHY A REDESIGN?
$

3
CRITICAL STEPS
FOR PLANNING

Evaluate Your
Analytics
3 CRITICAL STEPS FOR PLANNING

Assess the
Competition
COMPETITOR
ANALYSIS
A
B
D
C

Set Speciﬁc
Goals

Clarify Design
Preferences

Gather
Requirements

Budget
Adequately

Choose the
Right Partner

4
MUST HAVE
WEBSITE
FEATURES

GREAT
DESIGN

50 milliseconds.
0.05 seconds.
A blink of an eye.
A snap of the ﬁngers.
...for users to form
an opinion about
your website.
Source: Web of Science, 2011
4 MUST HAVE WEBSITE FEATURES

Compelling
Homepage

Intuitive
Navigation

Impactful
Visuals

Mobile-Friendly

State Your Value
Proposition

Focus on Your
Audience

Address Each
Stage
AWARENESS
INTEREST //
CONSIDERATION
SATISFACTION
// RETENTION
UPSELLING
// ADVOCACY
EVALUATION
// PURCHASE
1. Prospects 2. Leads 3. Opportunities 4. Customers 5. Evangelists

Thought
Leadership
Blog

Case Studies &
Testimonials

Product/Project
Gallery

Engaging
Corporate
Pages

Calls-to-Action

Premium Offers

Landing Pages

Email/Blog
Subscription

5
KEY TECHNICAL
CONSIDERATIONS

Content
Management
(CMS)
5 KEY TECHNICAL CONSIDERATIONS

Integration
Points

Search Engine
Optimization

Automation &
Advanced
Analytics

Browsers &
Testing

#CIRCLESWEBINAR
FREE eBOOK DOWNLOAD
A Marketer’s Guide to
Website Redesign for
Maximum Impact
Learn how to plan your company’s website redesign
for maximum impact and measurable results.
www.circlesstudio.com/redesign
LEARN MORE

LET’S CONNECT
#CIRCLESWEBINAR
TIM ASIMOS
@TimAsimos
linkedin.com/in/TimAsimos
CIRCLE S STUDIO
@circleSstudio
linkedin.com/company/circle-s-studio
/circleSstudio
circleSstudio.com/blog
circleSstudio.com

Ready For a Website Redesign? How to Build a Powerful Marketing Machine

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