Blogging for B2B: Proven Methods for Achieving Success

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circle S studio

Marketing

WEBINAR
#B2BWEBINAR
BLOGGING
FOR B2B
Proven Methods for Achieving
Success

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
INTERACT WITH US
@circleSstudio
#B2BWebinar

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
PRESENTER
TIM ASIMOS
Vice President &
Director of Digital Innovation
@timasimos

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
AGENDA
1 Why Blog?
2 Reasons B2B Blogs Fail
3 How to Develop Remarkable Content
4 Crafting an Ideal B2B Blog Post
5 Tips for Sustained Success
Q&A

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
POLL:
DOES YOUR
COMPANY HAVE
A BLOG?

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
1
WHY BLOG?

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
B2B buyers
have changed.
1 WHY BLOG?

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
1 WHY BLOG?
“B2B Buyers go through
about 60% of the purchasing
process before ever talking
to sales.”
— The Corporate Executive Board Company

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Marketers
are Adapting
1 WHY BLOG?

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
A New Media
Landscape
1 WHY BLOG?
AD
Paid Earned Owned

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
SEO Has
Changed Too
1 WHY BLOG?

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Thought
Leadership
1 WHY BLOG?

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Blogging is
Critical to
Online
Marketing
1 WHY BLOG?

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
2
REASONS B2B
BLOGS FAIL

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
No Game Plan
2 REASONS B2B BLOGS FAIL

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Bad Content
2 REASONS B2B BLOGS FAIL

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Lack of
Commitment
2 REASONS B2B BLOGS FAIL

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
POLL:
WHAT IS YOUR BIGGEST
BLOGGING CHALLENGE?

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
3
HOW TO DEVELOP
REMARKABLE
CONTENT

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Deﬁne Your
Niche
3 REMARKABLE CONTENT

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Focus on Your
Audience
3 REMARKABLE CONTENT

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Address Each
Stage
AWARENESS
INTEREST //
CONSIDERATION
SATISFACTION
// RETENTION
UPSELLING
// ADVOCACY
EVALUATION
// PURCHASE
1. Prospects 2. Leads 3. Opportunities 4. Customers 5. Evangelists
3 REMARKABLE CONTENT

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Be the Go-To
Resource
3 REMARKABLE CONTENT

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
4
CRAFTING AN
IDEAL B2B BLOG
POST

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Compelling
Title
4 AN IDEAL B2B BLOG POST

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Supporting
Visual(s)
4 AN IDEAL B2B BLOG POST

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Introductory
Paragraph
4 AN IDEAL B2B BLOG POST

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Engaging Body
Copy
4 AN IDEAL B2B BLOG POST

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Sub-Headers,
Short Paragraphs
& Bullets
4 AN IDEAL B2B BLOG POST

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Internal &
External
Reference Links
4 AN IDEAL B2B BLOG POST

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Concluding
Paragraph
4 AN IDEAL B2B BLOG POST

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Call-To-Action
4 AN IDEAL B2B BLOG POST

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Social Sharing
Buttons
4 AN IDEAL B2B BLOG POST

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Related Posts
4 AN IDEAL B2B BLOG POST

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Comments
4 AN IDEAL B2B BLOG POST

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
On-Page SEO
4 AN IDEAL B2B BLOG POST

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
5
TIPS FOR
SUSTAINED
SUCCESS

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Commit to the
Program
5 TIPS FOR SUSTAINED SUCCESS

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
5 TIPS FOR SUSTAINED SUCCESS
“Most of us spend too
much time on what is
urgent and not enough time
on what is important.”
— Stephen Covey, author of The 7 Habits of Highly Effective People

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Goals and
Metrics
5 TIPS FOR SUSTAINED SUCCESS

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Recruit Help
5 TIPS FOR SUSTAINED SUCCESS

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Develop an
Editorial
Calendar
5 TIPS FOR SUSTAINED SUCCESS

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Keep a Running
List of Ideas
5 TIPS FOR SUSTAINED SUCCESS

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
POLL:
HOW OFTEN DOES YOUR
COMPANY BLOG?

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Blog Regularly
5 TIPS FOR SUSTAINED SUCCESS

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Get the
Word Out
5 TIPS FOR SUSTAINED SUCCESS

BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
QUESTIONS & ANSWERS:
Enter Your Questions in the
GotoWebinar Control Panel

LET’S CONNECT
#B2BWEBINAR
TIM ASIMOS
@TimAsimos
linkedin.com/in/TimAsimos
CIRCLE S STUDIO
@circleSstudio
linkedin.com/company/circle-s-studio
/circleSstudio
circleSstudio.com/blog
circleSstudio.com

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Blogging for B2B: Proven Methods for Achieving Success

1. WEBINAR #B2BWEBINAR BLOGGING FOR B2B Proven Methods for Achieving Success

2. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio INTERACT WITH US @circleSstudio #B2BWebinar

3. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio PRESENTER TIM ASIMOS Vice President & Director of Digital Innovation @timasimos

4. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio AGENDA 1 Why Blog? 2 Reasons B2B Blogs Fail 3 How to Develop Remarkable Content 4 Crafting an Ideal B2B Blog Post 5 Tips for Sustained Success Q&A

5. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio POLL: DOES YOUR COMPANY HAVE A BLOG?

6. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio 1 WHY BLOG?

7. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio B2B buyers have changed. 1 WHY BLOG?

8. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio 1 WHY BLOG? “B2B Buyers go through about 60% of the purchasing process before ever talking to sales.” — The Corporate Executive Board Company

9. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Marketers are Adapting 1 WHY BLOG?

10. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio A New Media Landscape 1 WHY BLOG? AD Paid Earned Owned

11. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio SEO Has Changed Too 1 WHY BLOG?

12. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Thought Leadership 1 WHY BLOG?

13. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Blogging is Critical to Online Marketing 1 WHY BLOG?

14. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio 2 REASONS B2B BLOGS FAIL

15. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio No Game Plan 2 REASONS B2B BLOGS FAIL

16. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Bad Content 2 REASONS B2B BLOGS FAIL

17. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Lack of Commitment 2 REASONS B2B BLOGS FAIL

18. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio POLL: WHAT IS YOUR BIGGEST BLOGGING CHALLENGE?

19. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio 3 HOW TO DEVELOP REMARKABLE CONTENT

20. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Deﬁne Your Niche 3 REMARKABLE CONTENT

21. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Focus on Your Audience 3 REMARKABLE CONTENT

22. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Address Each Stage AWARENESS INTEREST // CONSIDERATION SATISFACTION // RETENTION UPSELLING // ADVOCACY EVALUATION // PURCHASE 1. Prospects 2. Leads 3. Opportunities 4. Customers 5. Evangelists 3 REMARKABLE CONTENT

23. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Be the Go-To Resource 3 REMARKABLE CONTENT

24. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio 4 CRAFTING AN IDEAL B2B BLOG POST

25. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Compelling Title 4 AN IDEAL B2B BLOG POST

26. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Supporting Visual(s) 4 AN IDEAL B2B BLOG POST

27. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Introductory Paragraph 4 AN IDEAL B2B BLOG POST

28. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Engaging Body Copy 4 AN IDEAL B2B BLOG POST

29. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Sub-Headers, Short Paragraphs & Bullets 4 AN IDEAL B2B BLOG POST

30. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Internal & External Reference Links 4 AN IDEAL B2B BLOG POST

31. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Concluding Paragraph 4 AN IDEAL B2B BLOG POST

32. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Call-To-Action 4 AN IDEAL B2B BLOG POST

33. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Social Sharing Buttons 4 AN IDEAL B2B BLOG POST

34. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Related Posts 4 AN IDEAL B2B BLOG POST

35. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Comments 4 AN IDEAL B2B BLOG POST

36. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio On-Page SEO 4 AN IDEAL B2B BLOG POST

37. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio 5 TIPS FOR SUSTAINED SUCCESS

38. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Commit to the Program 5 TIPS FOR SUSTAINED SUCCESS

39. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio 5 TIPS FOR SUSTAINED SUCCESS “Most of us spend too much time on what is urgent and not enough time on what is important.” — Stephen Covey, author of The 7 Habits of Highly Effective People

40. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Goals and Metrics 5 TIPS FOR SUSTAINED SUCCESS

41. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Recruit Help 5 TIPS FOR SUSTAINED SUCCESS

42. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Develop an Editorial Calendar 5 TIPS FOR SUSTAINED SUCCESS

43. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Keep a Running List of Ideas 5 TIPS FOR SUSTAINED SUCCESS

44. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio POLL: HOW OFTEN DOES YOUR COMPANY BLOG?

45. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Blog Regularly 5 TIPS FOR SUSTAINED SUCCESS

46. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Get the Word Out 5 TIPS FOR SUSTAINED SUCCESS

47. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio QUESTIONS & ANSWERS: Enter Your Questions in the GotoWebinar Control Panel

48. LET’S CONNECT #B2BWEBINAR TIM ASIMOS @TimAsimos linkedin.com/in/TimAsimos CIRCLE S STUDIO @circleSstudio linkedin.com/company/circle-s-studio /circleSstudio circleSstudio.com/blog circleSstudio.com

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