Storytelling applied to the digital context - Rebeca Miranda, System Concepts

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City University London

Tecnologia Negócios

Storytelling in the digital context
HCID 2013
17 April 2013
Rebeca Miranda

3
Alaitz Cabriada
Lee Carter
Peter Burke
Sarah Richards
Today’s session
We are filming this session
(Please let us know at the end if you would NOT like to appear
in the video)
There will be actors

4
Creating a story from users
Observation of
users
Insights
Persona
development
Live Personas
Role Play
Workshop
Working with Live Personas
purpose

5
• Characters
• Concept
• Purpose
• Space
• Time
Elements to create a story

8
•  Characters
•  Concept
•  Purpose
•  Space
•  Time
Elements to create a story

9
•  Characters
•  Concept
•  Purpose
•  Space
•  Time
Elements to create a story

13
Alaitz Cabriada
Lee Carter
Peter Burke
Sarah Richards
Thank you

14
Q & A
miranda@system-concepts.com @RebecaMiranda | uk.linkedin.com/in/rebecamiranda/

020 7240 3388
www.system-concepts.com
Rebeca Miranda
miranda@system-concepts.com
@RebecaMiranda

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