GRCC Business Workshop 4/27/11

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The document summarizes a workshop on social media optimization and content design for websites. The workshop covers building a website, determining goals and target audience, keyword research, website architecture, writing SEO-optimized content, using blogs, and designing for mobile technologies. It emphasizes starting with the user experience and focusing content on what users are looking for rather than just promoting the business. Examples of effective websites are reviewed.

Technology Design

GRCC Interactive Marketing Workshop Social Media Optimization Content & Design: Going Beyond the 'About Us' section. Creating Compelling & SEO-ready Content for Your Website

Cindy Simons Bennett Willow Tree Media, Inc. WillowTreeMedia.com Facebook.com/willowtreemedia - Twitter.com/willowtreeinc Linkedin/CindySimonsBennett ,[object Object]

Website Consultation & Evaluations,[object Object]

This Workshop Will Cover: ,[object Object]

Most Important Point about Web 2.0 Many websites say, “look at me.” Your goal ought to be to say, “here’s what you were looking for.”.

How Do You Know Your Website is Working? Tracking Your Results.

You Must Track Your Results Monthly & Tweak Accordingly.

What & Why is Keyword Research Important?

Make Sure you Pay Attention to the Useability of Your Website.

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GRCC Business Workshop 4/27/11

2. GRCC Interactive Marketing Workshop Social Media Optimization Content & Design: Going Beyond the 'About Us' section. Creating Compelling & SEO-ready Content for Your Website

4. Marketing Strategies

5. Search Engine Optimization

6. Social Media Strategies

10. Users of Your Website

11. Goals for Your Website

12. Tracking Results

13. Keyword Research

14. The Architecture of Your Website

15. Writing & Designing Your Website

16.

17.

18.