6. The Genesis Process
What Licensees Provide
ROOF Solutions
WALL Solutions
FLOOR Solution
Licensee provides a green Genesis®
structural
building system to builders in local market
7. Market Drivers
Reduce Cost by up to 50% vs. Concrete
Speed and
Labour
Escalating
Soft Costs
Call Backs, After
Sales Service
Waste
Reduction
Shortage of
Skilled Labour
Downstream
Trade Efficiency
Cost is a Primary Driver
8. About Genesis
Genesis Technology Utilized Globally
ArianaInterProject
Behsazeh Construction
BLSF
Codding SFS
KML Building Solutions
Manazil Steel Framing
Metallist
Saudi Arabia Sawabeh
Spelera Holdings Ltd.
Thuli Genesis Inc.
China Perfect
Vina Megastar
Licensees + Solution Provider
CHINA
INDIA
SOUTHERN + NORTHERN USA
EGYPT
MIDDLE EAST
Areas of Focus 2009
Alliance
World Leader
500+ Projects
9. Green Benefits
The Genesis Solution helps builders and developers obtain LEED
certification recognized standard in the Green building movement.
The Leadership in Energy and Environmental
Design (LEED) Green Building Rating System™
is the nationally accepted benchmark for the
design, construction, and operation of high
performance green buildings.
Environmentally
Responsible
Energy
Conservation
One Planet
Communities
The Genesis Solution
Energy
Cavity wall construction
Structural integrity reducing energy
loss
Indoor Environment Quality
Allergen-free
Mould Free
Toxin-Free
Materials
Recycled content
No waste process
Reducing pressure on deforestation
12. Why Genesis ？
The Only Complete Turnkey LSF Solution in the World
Key Success Factors in LSF
Business
Genesis
Licensee
1st type of
Competition ：
LSF
construction
Company
2nd
type of
competition:
Software
Company
3rd
type of
competition :
Industrial
Equipment
Suppliers
4th
type of
Competition:
Innovative
Product
Over 12 years LSF
construction experience
Material Optimization
Technology (MOT)
Industrial Equipment
FrameBuilder and GEM
Software (Covers 360
degrees of LSF business)
Innovative Products
Long term Partnership
13. China Market
Current “Light Steel Frame” Market in China
Hot-rolled steel structure 2+1 stories and Modular homes
Characteristics
• No technology to optimize material;
• Cannot build to above 3 floors unless use hot-rolled steel;
• Modular samples for buyers to choose from;
• Mass production, not structurally engineered nor optimized
• Average steel consumption: 78.9kg/ sq. m. in Shanghai region
14. Licensing Program
Genesis Technology
Every building/project is
engineered and material-
optimized
Build up to 8 stories;
the more complicated the
structure is, the more savings
Average Steel Consumption:
30kg/ sq. m
Automated manufacturing
process control is only part of
Genesis Light Steel Frame
enterprise management platform
15. Genesis in China
Global Alliance with China Perfect
‣ Signed Agreement with China Perfect
Machinery Industry Co. (April 12 2009)
‣ China Perfect and its parent company
SINOMACH will apply Genesis technology to
build all projects of 6 stories and under
‣ Solution to be provided by Genesis licensees
around the world
Genesis®
与浦发机械工业总公司的合作
16. Genesis in China
Help China Develop LSF Multi-storey Building Code
Timeline:
• Task assignment: September 2009
• Draft code ready for approval by June 2010
The only appointed Canadian Company in MOHURD’s
LSF Multi-Storey Building Code Committee
17. Genesis in China
Market Development
• 4 scheduled visits from potential clients from China (Sep –
November 2009) to discuss cooperation
• First licensee plant in China to be operational before June 2010
• By end of 2010, multiple plants to be established in East, Southwest
and Southern China
18. China as Key Target Market for 2009-2010
Potential Licensees
‣ Construction companies and developers with annual revenue of
$15m or above;
‣ Hot-rolled steel manufacturing and construction companies
‣ Investment Companies;
‣ Automotive companies who see the evolution of building industry
toward industrialization of housing- just like building cars
Those who have a vision for the future of construction
19. Question + Answers
Thank You
Questions ?
Cindy Sun 孙妍
Business Development Manager
Genesis TP Inc.
www.genesistp.com
+1-416-5676927
