The document provides best practices and strategies for using social media to increase sales, promote members, and add value for the Tulsa Regional Chamber. It recommends establishing goals and content calendars, focusing on relevant and non-sales content like events and member benefits. Key strategies include consistent branding, engaging customers through questions and appreciation, targeting ads cost-effectively, collaborating on social media, and highlighting members across different platforms like Facebook, Twitter, LinkedIn, Pinterest, Instagram, and YouTube. Metrics like contests, ad spending, and event outcomes demonstrate the impact of social media.

1. Tulsa Regional Chamber
Best Practices
www.SOCIALVENTION.com

2. Then

3. “Every biz owner CAN
build their bottom line
through social media
strategy.”
~ Cindy Morrison

4. Today’s customer doesn’t buy
what you SELL...
They buy who you
ARE!

5. Why Social Media?
36% TRUST advertising, but...
81% TRUST
referrals/recommendations
~ Constant Contact

6. HOPE is *NOT*
a strategy!

7. Biz Goals
Fan Base
=
Distribution

8. Tulsa Chamber Goals
1. Increase Sales
2. Promote Members
3. Add Value

9. Sales Funnel

10. Who’s average member?

11. 80 / 20 Rule

12. Content is KING

13. Content Calendar
~ Events (Promotional Runway)
~ Promote aspects of Chamber
~ Member Benefits
~ Promote Member
~ When to run ads (spend money)

14. To Do Items
~ Collect Event Details & Hashtags
(3 month Promotional Runway)
~ Google Doc for every department
~ Google Doc of Member Benefits
~ Member’s social media!!!!
~ Decide goal & budget for ads

15. Theme Days
~ Member Monday
~ Tulsa Tuesday
~ Did You Know Wednesday (??)
~ #tbt
~ Fun Friday (??)
~Small Business Saturday
~Shop Local Sunday

16. What To Post
~ Consistent with brand
~ Relevant NON-SALES content
~ Thought provoking questions
~ Visual
~ Cross promotions
~ Customer loyalty/appreciation
~ Strategically promoted posts

17. Facebook ~ Family Reunion
Twitter ~ Cocktail Party
LinkedIn ~ Board Room
Pinterest ~ Bulletin Board
Instagram ~ Viral Polaroid
YouTube ~ Bite-Size TV

18. Be where your customers are!
~ Most frequently checked website
~ 1 in 4 on Facebook (Pew Research)
~ 1.32 Billion Users (14% INCREASE!)
~ 4.6 Billion “likes” (67% INCREASE!)

19. STATS!
~ 5 New Profiles Created EVERY SECOND
~ 53% Female / 47% Male
~ Highest Traffic: Midweek 1pm-3pm (bit.ly)
~ Thurs & Friday: 18% Increased Engagement (bit.ly)

20. 90% DON’T Come Back
Value! Value! Value!

21. Value #1
Information

22. Value #2
Monetary

23. Engagement

24. It’s NOT LogoBook!

25. Call To Action

26. Call To Action

27. Socialvention Case Study

28. 18 Day Contest – 1k “Likes”

29. $30 Promoted Post

30. Socialvention Strategy
Paid & Organic

31. Pay To Play – Ads Manager

32. Ads Manager

33. Ads Manager

34. Ads Manager

35. Ads Manager

36. Ads Manager

37. Ads Manager

38. Hope Isn’t a Strategy…

39. Targeted Ads
Tulsa Chamber Case Study
Hiring Event ~ $168
109 Attendees
93 Qualified

40. Your Secret Weapon

41. Twitter ~ Cocktail Party

42. ~ What are people saying about your brand
~ Check the competition
~ Find potential customers & collaborators
~ Connect with media

43. Strategically Stalking w/
Excellence
~ Collaborators
~ Competitors
~ Customers
~ Mentors
~ Media

44. Create #Buzz!

45. Example of #Buzz!

46. Example of #Buzz!

47. LinkedIn ~ Board Room

48. Company Profile

49. Company Profile

50. Company Profile

51. Add to LinkedIn
~ Visual: ADD A PICTURE
~ Show & Tell w/ Videos (:15)
~ Updates
~ Call to Action (click through, sign up, etc)
~ “Sponsor” big updates
~ Encourage engagement
~ Add SOCIAL MEDIA ICONS!!

52. HubSpot

53. Start LinkedIn
Tulsa Chamber Group

54. LinkedIn
Add Contacts

56. Pinterest ~ Bulletin Board
80%
Women

57. Pinterest Boards

58. Instagram
300+ Million Monthly Users:
Teens & Millennials (18-34) ~ 34%
Online Adult Females ~ 20%
Online Adult Males ~ 15%

59. Highlight Members

60. Get Attention

61. Make A Connection

62. ~ 1 out of 2 on the Internet
~ 2nd Most Search Website after Google
~ 4 Billion Hours Watched EACH MONTH
“If YouTube were a country... It would be the
THIRD LARGEST after China & India”

63. ~ Solve a problem
~ FAQs
~ Employee milestones
~ Highlight members
~ Charitable causes
~ Events

64. When to respond?
~ Make amends
~ Review develops legs
~ Missing facts
~ Angry w/ you, not just life
~ Someone is offended for you

65. For more Social Media training and
support, visit www.SOCIALVENTION.com.
Facebook.com/CindyWMorrison
Facebook.com/SocialVention
Twitter - @CindyWMorrison
Instagram - @CindyWMorrison
YouTube.com/CindyWMorrison