Socialvention - Demystifying Social Media Madness - NSA 2013

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3 Hour Workshop for the National Speakers Association of Oklahoma on Sept 20, 2013. How to create a strategy and content to grow your brand.

Technology Business

“Every biz owner CAN
build their bottom line
through social media
strategy.”
~ Cindy Morrison

Today’s customer doesn’t buy
what you SELL...
They buy who you
ARE!

Why Social Media?
36% TRUST advertising, but...
81% TRUST
referrals/recommendations
~ Constant Contact

Strategy
*Goals
*Content
*Platforms
*Good & Bad

Content Calendar
~ Facebook Posts (1-2 a day)
~ Facebook Contests (1 a quarter)
~ Twitter Updates (3-5 a day)
~ Pinterest (4 a week)
~ YouTube Videos (2-3 a week)
~ Blog (2-3 a week)

Content Calendar
~ 1 Year / 1 Quarter / 1 Month
~ Desk/Wall Calendar
or
~ Mind Mapping (MindMeister.com)
~ Batch Activities
~ Assign Tasks (Hootsuite.com)

Facebook ~ Family Reunion
Twitter ~ Cocktail Party
LinkedIn ~ Board Room
Pinterest ~ Bulletin Board

Be where your customers are!
~ Most frequently checked website
~ 1 in 6 on Facebook
~ 852 million logins
~ 3.2 BILLION “likes” & comments

90% DON’T Come Back
Value! Value! Value!

Search.Twitter.com
#HR
#PR
#SocialMedia
#Obama
#Socialvention

Strategically Stalking w/
Excellence
~ Collaborators
~ Competitors
~ Customers
~ Mentors
~ Media

~ 1 out of 2 on the Internet
~ 2nd Most Search Website after Google
~ 4 Billion Hours Watched EACH MONTH
“If YouTube were a country... It would be the
THIRD LARGEST after China & India”

~ Solve a problem
~ FAQs
~ Employee milestones
~ Legacy
~ Charity causes
~ Channel customer desires

When to respond?
~ Make amends
~ Review develops legs
~ Missing facts
~ Angry w/ you, not just life
~ Someone is offended for you

FREEBIES!!
Cindy@SOCIALVENTION.com
~ Facebook Moderation Block List
~ Apps
~ 60 Days FREE Constant Contact

For more Social Media training and
support, visit www.SOCIALVENTION.com.
Facebook.com/CindyWMorrison
Twitter - @CindyWMorrison
YouTube.com/CindyWMorrison

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Socialvention - Demystifying Social Media Madness - NSA 2013

1. Demystifying Social Media Madness: What REALLY Works To Grow Your Brand As A Speaker www.SOCIALVENTION.com

2. Then

3. “Every biz owner CAN build their bottom line through social media strategy.” ~ Cindy Morrison

4. Today’s customer doesn’t buy what you SELL... They buy who you ARE!

5. Why Social Media? 36% TRUST advertising, but... 81% TRUST referrals/recommendations ~ Constant Contact

6. HOPE is *NOT* a strategy!

7. Strategy *Goals *Content *Platforms *Good & Bad

8. Biz Goals Fan Base = Distribution

9. Sales Funnel

10. Exercise Sales Funnel Biz Goals Market

11. Content is KING

12. Content Calendar ~ Facebook Posts (1-2 a day) ~ Facebook Contests (1 a quarter) ~ Twitter Updates (3-5 a day) ~ Pinterest (4 a week) ~ YouTube Videos (2-3 a week) ~ Blog (2-3 a week)

13. Content Calendar ~ 1 Year / 1 Quarter / 1 Month ~ Desk/Wall Calendar or ~ Mind Mapping (MindMeister.com) ~ Batch Activities ~ Assign Tasks (Hootsuite.com)

14. 80 / 20 Rule

15. Facebook ~ Family Reunion Twitter ~ Cocktail Party LinkedIn ~ Board Room Pinterest ~ Bulletin Board

16. Be where your customers are! ~ Most frequently checked website ~ 1 in 6 on Facebook ~ 852 million logins ~ 3.2 BILLION “likes” & comments

17. 90% DON’T Come Back Value! Value! Value!

18. Value #1 Information

19. Value #2 Monetary

20. Engagement

21. Hyperlink & Apps

22. It’s NOT LogoBook!

23. What To Post ~ Consistent with brand ~ Relevant NON-SALES content ~ Thought provoking questions ~ Visual ~ Cross promotions ~ Customer loyalty/appreciation ~ Strategically promoted posts

24. Promoted Post

25. Twitter ~ Cocktail Party

26. ~ What are people saying about your brand ~ Check the competition ~ Find potential customers & collaborators ~ Connect with media

27. @UserName @TVNewsGal vs @CindyWMorrison

28. #Topic #SparkandHustle & #SOCIALVENTION

29. Search.Twitter.com #HR #PR #SocialMedia #Obama #Socialvention

30. Reach the Media

31. Strategically Stalking w/ Excellence ~ Collaborators ~ Competitors ~ Customers ~ Mentors ~ Media

32. Strategically Stalk w/ Excellence

33. LinkedIn ~ Board Room

34. Company Profile

35. LinkedIn Add Contacts

36. LinkedIn Join Groups

37. Pinterest ~ Bulletin Board 80% Women

38. Pinterest Boards

39. ~ 1 out of 2 on the Internet ~ 2nd Most Search Website after Google ~ 4 Billion Hours Watched EACH MONTH “If YouTube were a country... It would be the THIRD LARGEST after China & India”

40. ~ Solve a problem ~ FAQs ~ Employee milestones ~ Legacy ~ Charity causes ~ Channel customer desires

41. When Bad Things Happen

42. When to respond? ~ Make amends ~ Review develops legs ~ Missing facts ~ Angry w/ you, not just life ~ Someone is offended for you

43. Protect Your Brand! **Background and hiring** ~ Employee guidelines are a MUST! ~ Talk about what’s acceptable (& what’s not) ~ Non disclosure? ~ DO NOT request social media passwords

44. Customer Service

45. Create Buzz!

46. Create Buzz! ~ 7 MILLION Twitter Impressions ~ Top Twitter Trending Topic ~ 55,500 Facebook Impressions ~ 800+ Targeted Fans (70% talking about brand)

47. FREEBIES!! Cindy@SOCIALVENTION.com ~ Facebook Moderation Block List ~ Apps ~ 60 Days FREE Constant Contact

48. For more Social Media training and support, visit www.SOCIALVENTION.com. Facebook.com/CindyWMorrison Twitter - @CindyWMorrison YouTube.com/CindyWMorrison

Socialvention - Demystifying Social Media Madness - NSA 2013

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