Advanced Social Media Strategy for Blogging
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Presented by Cindy Molchany at the 2014 European Beer Bloggers Conference, this presentation goes in to some advanced concepts around ROI, Content, and Engagement. We then talk about a few of the major platforms, and go over some special features not widely known. We conclude with some advanced tricks or "hacks" on using social media to make things easier.
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Advanced Social Media Strategy for Blogging
- 1. Advanced Social Media Strategy for bloggers
- 2. R.O.I.
- 3. PART ONE: what is ROI in social media for a blogger?? •ROI is achieved goals •ROI can be campaign driven “what’s the ROI of your mother? How can you put a value on a relationship? - Gary V
- 4. Bottom Line: You have to define your objectives and set goals in order to measure ROI in Social Media •Simple: grow followers/fans •Moderate: grow email subscribers •Advanced: •monetize site •career advancement ROI Degree of Difficulty PART ONE: what is ROI in social media for a blogger??
- 5. •Manually: Excel Reports •Platform Metric Tools: •Facebook Insights •Twitter Analytics •Google Analytics •Pinterest Analytics •Third Party Tools (Free & Paid) •Hootsuite (paid reports) •Social Mention (free) •Sprout Social ($39/mo) •Hashtracking.com (paid) PART ONE: ways to measure ROI
- 6. CONTENT
- 7. PART TWO: content, content, content, content, content •Understand what makes you different •Develop a Content Strategy & Calendar •Think in terms of “Native Content” •Focus on providing value •Consider how you post photos & links •Google Plus “do-follow” •Twitter images only show up when uploaded to Twitter •Post with regularity
- 8. download a free social media editorial calendar template at: http://beerbloggersconference.org/europe/ebbc14-social-media/ DEVELOP A SOCIAL MEDIA EDITORIAL CALENDAR
- 10. PART THREE: maximizing engagement •Listen, Listen, Listen •Develop a global keyword list & set up google alerts •Follow questions on Twitter •Use Facebook Graph Search •Respond in an Epic Fashion (when possible) •Native Publishing increases engagement •Build Community! •Ask your existing readers to get involved http://www.google.com/alerts
- 11. ONLINE MARKETING
- 12. PART FOUR: start thinking like an online marketer •obsess over providing value •focus on converting (ROI) •make it easy to engage •put effort into SEO to download this presentation via SlideShare visit: http://beerbloggersconference.org/europe/ebbc14-social-media/
- 13. PART FOUR: start acting like an online marketer •value: e-book or auto-responder series •conversion: compelling offers •easy to engage: landing pages •seo: grow social proof To learn more about Auto-Responder Series, check out this great article by Pat Flynn: http://www.smartpassiveincome.com/autoresponder-series/
- 14. PLATFORMS
- 15. PART FIVE: platforms FACEBOOK •Facebook is hard-er than ever before •Use FB Graph Search to research your reader (STALK) •Post Full Links on Facebook (3x the engagement!) •If you’re not sharing a link to something, post a photo! •Start a Group to nurture your community https://www.facebook.com/groups/beerbloggersconference/
- 16. PART FIVE: platforms FACEBOOK Use FB Graph Search to research your reader
- 19. PART FIVE: platforms TWITTER •Twitter remains a powerful tool to spreading your word •Use Twitter Advanced Search •Post photos on Twitter Only (don’t use Hootsuite) http://www.twitter.com/search-advanced
- 21. PART FIVE: platforms GOOGLE + •Google+ itself is a hack, trick & advanced tool! •G+ helps your search ranking •+1 Button on your site helps your search ranking •Hangouts & Communities offer great ways to engage
- 22. Pinterest & Instagram • Find Content (search keywords & #hashtags) • Grow Your Audience By Writing to Pinterest’s Popular Topics (i.e. Food & Travel) •Create Pinable Images with Canva or PicMonkey - for Pinterest •Create Sharable Images w/ filters - for Instagram • Share another Bloggers Images on your Blog - give credit! PART FIVE: platforms
- 24. PART SIX: hacks, tricks & advanced tools Create an Image For Each Blog Post •canva.com •picmonkey.com
- 25. Social Bookmarking REDDIT StumbleUpon DIGG •Find “Sub Reddits” and Post your blog posts (i.e. r/craftbeer) •Focus on Karma •Comment & Engage •Don’t always self-promote •Submit posts that have value •Build a community •Share others’ content more than your own PART SIX: hacks, tricks & advanced tools
- 26. PART FIVE: hacks, tricks & advanced tools •Create www.ifttt.com Recipes •Use Landing Pages •Update Your Site’s META Description •Create A Global Keyword List •Create an OPT IN Offer with an Auto Responder Series •Display Social Icons at the top of your blog •Import your RSS feed into your LinkedIn Profile using the blog link application •Use Quora •Use Slideshare
- 27. PART FIVE: hacks, tricks & advanced tools IFTTT
- 28. PART FIVE: hacks, tricks & advanced tools Landing Page: Have an offer? Link to a landing page from your profile pages (Twitter, Facebook, etc)
- 29. WRAP UP •Follow Up Questions? •Download our Social Media Calendar template •Download our Social Media Worksheet to help you develop your online strategy QUESTIONS? Email me at cindy@zephyradventures.com http://beerbloggersconference.org/europe/ebbc14-social-media/