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Analyze Your Marketing Channels & Customer Retention

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Cindy Alvarez
Cindy Alvarez

This document discusses the importance of understanding where customers are coming from through different marketing channels, identifying where prospective customers are lost, determining who signs up for trials but never pays, and analyzing customer retention rates.

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Where are your customers coming from? Which marketing channel is most effectively bringing you paying customers? Where are you losing prospective customers? Who are the customers who sign up for a trial but never start paying? How well are you retaining customers?
 
 
 
 
 
 

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