Video game distribution and marketing has evolved from a retail-centric model to one focused on online delivery through digital storefronts. Traditional marketing once hid graphics due to technical limitations but now emphasizes visuals, using abstract advertising or gameplay footage. Social media is also a major part of marketing, with games having Facebook pages and Twitter feeds for direct fan interaction. Emerging strategies include viral and guerrilla marketing techniques that spread organically through user sharing and unconventional public promotions.