Media convergence video games

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cigdemkalem

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Media Convergence Institutions and Audiences: Video Games

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Seminar will outline the size, scope and reach of casual gaming worldwide as well as the role casual games play in people’s lives. We will lead a conversation on the benefits of integrating gaming into your marketing or content strategy and briefly discuss Exent’s long history in this market. We will then review the various ways site owners and marketers have “Gamified” themselves including, but not limited to, Advergaming, content plays, advertising programs, and social gaming. We will end with a look at the future of gaming and its implications.

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I made this presentation at the beginning of 2007 when I had my intern at the Belgian communication agency These Days. The goal of this presentation was to give a brief overview of the evolution the gaming and advertising scene had gone through up til then (2007). It is my personal view on the things and I am the first to admit that my opinion is not king. In the future I will make a new presentation because some opinions and conclusions need steering. I thank you for your comments.

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