The presentation includes info on a "Univers Typography Book" project such as the book objective, demographics of the project, content details and sample images of the final product.
4. Objective
“uncover and highlight
the significance and effectiveness
of the “Univers” typeface for print
and web design services targeted
towards corporate businesses”
5. WHAT IS THERE TO “UNCOVER”?
DID YOU HEAR
ANYONE MENTION
UNIVERS IN THE HELVETICA
DOCUMENTARY?
6. Redefined Target
NUMBERS NEUTRALITY
FINANCE INDUSTRY
UNIVERS
= GLOBAL BUSINESS
OBJECTIVE TYPEFACE
GENDER + ETHNICITY
are less ssignificant factors in the
DESIGN of the book.
7. Design Features
=
TARGET well-organized
modern curious
AUDIENCE busy
hardworking
intelligentprofessional
STYLE
Modern, sophisticated Neutral, objective
Various types of Univers Easy to carry/Size
Reduced to Black/White Lightweight