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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: The Digital Influence Group,  Measuring the Influence of Social Media
10 KEYS TO  SOCIAL MEDIA  SUCCESS ,[object Object]
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[object Object],SOCIAL MEDIA TOOLS
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[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
SOCIAL MEDIA  MYTHS ,[object Object]
“ Social media is  just a fad  – it will go away.” ,[object Object]
“ Social media is  inexpensive .” ,[object Object]
“ If we put our content online  we’re just  giving our  expertise away  for free! ” ,[object Object]
“ Social media might work for  certain industries and business models  but it won’t work for us . ” ,[object Object]
“ Tell the programmers to set up that social media thing….and get them to  make it viral  while they’re at it!” ,[object Object]
“ YouTube is that site for funny  cat videos – you’ll  cheapen  our brand  by putting  our video on there!”  ,[object Object]
“ I’ve started a Facebook page so I’ve  got social media covered !” ,[object Object]
“ If we just delete all negative comments  no one will see them .” ,[object Object]
“ No seriously,  I don’t think anyone will notice  if we  delete those negative comments.” ,[object Object]
“ If we build it  they will come .” ,[object Object]
“ Social media is for  kids .” ,[object Object]
“ We  can’t measure  social media results. ” ,[object Object]
“ We have to figure this all out  before  we start using social media.” ,[object Object]
“ Social Media is  hard .” ,[object Object]
“ Social Media is  easy .” ,[object Object]
3 TAKE AWAY MESSAGES ,[object Object]
[object Object],[object Object],[object Object],[object Object]

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