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Why Give a Tweet
- 1. Why Give a Tweet? Social Media and Church Communications
- 3. It’s a culture shift to being:
- 4. Accessible
- 5. Transparent
- 6. Listening
- 7. Personal
- 8. Authentic
- 10. It’s not an arm of your ministry. It is your ministry.
- 11. It’s a new way to … research, recruit, network, develop projects, care, everything.
- 13. It’s not an arm of your ministry. It is your ministry.
- 14. It’s a new way to … research, recruit, network, develop projects, care, everything.
- 15. It’s NOT an extra task. Or an add on. It’s a mindset. It reshapes your job.
- 17. 1 of 8 married couples in US met on social media.
- 18. In 2009, Boston College stopped giving e-mail addresses to freshmen.
- 19. Social media has overtaken porn as #1 activity online.
- 20. IfFacebook were a country, it’d be the 3rd largest.
- 21. To reach 50 million users, it took
- 22. Radio: 38 years
- 23. TV: 13 years
- 27. If you resist it, you’re missing a chance to reach people.
- 29. If you resist it, you’re missing a chance to reach people.
- 30. Jesus went to people where they were.
- 31. So social media is important…but what strategy makes sense for YOU?
- 32. People in your congregation are already there.
- 33. If you resist it, you’re missing a chance to reach people.
- 36. 17% -- 25 & younger
- 37. 74% -- 26-54
- 39. 17% -- 25 & younger
- 40. 74% -- 26-54
- 41. 9% -- 55 & older
- 42. 40% -- 25 & younger
- 43. 53% -- 26-54
- 45. Let’s Get to Know These Users *Jan 2011 Infographic from DigitalSurgeons
- 47. You follow people/organizations. You ‘subscribe’ to get updates from users – like a personalized newsfeed.
- 49. @username: Reply to someone or tag someone in a tweet
- 50. #hashtag: creates a feed and helps in search
- 52. Twitter Examples: Granger Community Church
- 53. Twitter Examples: Park Community Church
- 54. Other Twitter Uses Follow people you like. And their followers. Get local (nearbytweets.com) Have your pastor tweet Prayer list In-service tweeting Give the church staff a face/identity Utilize as an on-phone update system for volunteers Research: “Anybody remember that TV show’s name?”
- 56. Sent messages to group members inbox.
- 60. Two Things to Be on Facebook Be the sandbox.
- 63. What does your audience expect from you?
- 64. How do they want to engage?
- 65. What can you do besides telling them about you?
- 66. Want to be the Sandbox? Ask questions.
- 68. Solve a problem.
- 69. Post Daily. Even on Weekends
- 75. You set the price.
- 76. Incredible ability to focus.
- 78. Tips:
- 79. Show faces.
- 80. Make a tie-in.
- 81. Solve a problem.
- 84. Video sharing: YouTube, Vimeo, Tangle
- 86. Blog
- 87. RSS Feed
- 88. Email
- 92. What is expected from your brand?
- 95. Be authentic to who you are.
- 96. You will lose some control.
- 98. Be authentic to who you are.
- 99. You will lose some control.
- 101. Be authentic to who you are.
- 102. You will lose some control.
- 103. Keep things up to date.
- 104. It takes a commitment.
- 105. If you’re going to do it, do it right.
- 106. Find an owner. Empower those who are already doing it.
Notas do Editor
- In 2009 – 18-24 was 40%25-34 = 60% growth35-54 = 190% growth55+ = 513%
- Interactivity important