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The Web is Your Church’s New Front Door
1.
The Web is
Your Church’s New Front Door Abbotsford 2011
2.
3.
4.
5.
6.
Who’s going to
make the decisions?
7.
8.
Who’s going to
make the decisions?
9.
What’s your style?
10.
11.
Who’s going to
make the decisions?
12.
What’s your style?
13.
Who’s your audience?
14.
15.
Who’s going to
make the decisions?
16.
What’s your style?
17.
Who’s your audience?
18.
What are the
goals of the site?
19.
20.
Who’s going to
make the decisions?
21.
What’s your style?
22.
Who’s your audience?
23.
What are the
goals of the site?
24.
What are your
expectations?
25.
26.
27.
28.
Create a clear
path for guests
29.
30.
Create a clear
path for guests
31.
Your first impression
32.
Give them a
sample of who you are
33.
34.
35.
36.
37.
38.
What do your
members want?
39.
40.
41.
42.
People won’t filter
through a text heavy page
43.
44.
People won’t filter
through a text heavy page
45.
Service times and
location need to be easy to find
46.
47.
48.
49.
50.
51.
52.
53.
54.
55.
56.
More relevant to
visitors
57.
58.
More relevant to
visitors
59.
Regulars will use
it more
60.
61.
More relevant to
visitors
62.
Regulars will use
it more
63.
Consider decentralized updating
with review
64.
Have a plan/create
a calendar
65.
66.
67.
A traditional church
shouldn’t have a grungy website
68.
69.
A traditional church
shouldn’t have a grungy website
70.
If you’re not
multi-cultural, your pictures shouldn’t be either
71.
72.
A traditional church
shouldn’t have a grungy website
73.
If you’re not
multi-cultural, your pictures shouldn’t be either
74.
Can you deliver
on what you promise?
75.
76.
77.
78.
79.
80.
81.
Do you need
a mobile site?
82.
83.
Do you need
a mobile site?
84.
Are you using
flash?
85.
86.
87.
88.
89.
Have content worth
linking to
90.
91.
Have content worth
linking to
92.
Use unique text
on each page
93.
Pick keywords/phrases you’re
known for
94.
95.
Have content worth
linking to
96.
Use unique text
on each page
97.
Pick keywords/phrases you’re
known for
98.
Use them in
your copy, titles, url titles
99.
100.
Have content worth
linking to
101.
Use unique text
on each page
102.
Pick keywords/phrases you’re
known for
103.
Use them in
your copy, titles, url titles
104.
Use tags &
other tools in your CMS
105.
106.
Have content worth
linking to
107.
Use unique text
on each page
108.
Pick keywords/phrases you’re
known for
109.
Use them in
your copy, titles, url titles
110.
Use tags &
other tools in your CMS
111.
Stay up to
date
112.
113.
114.
115.
Go where they
are
116.
117.
Go where they
are
118.
Makes it easier
for them to share your church
119.
120.
Go where they
are
121.
Makes it easier
for them to share your church
122.
A way to
push people back to your website
123.
Analyze what makes
sense for your church.
Notas do Editor
2) What do you want visitors to do
2) What do you want visitors to do
2) What do you want visitors to do
2) What do you want visitors to do
2) What do you want visitors to do
2) What do you want visitors to do
2) What do you want visitors to do
2) What do you want visitors to do
2) What do you want visitors to do
2) What do you want visitors to do
2) What do you want visitors to do
1) Do you want people to come here for announcements, sign up for stuff, share stories
1) Do you want people to come here for announcements, sign up for stuff, share stories
1) Do you want people to come here for announcements, sign up for stuff, share stories
Christmas in July. A calendar with no events. Broken links. Lagging archive.Part of your overall communication strategy
Christmas in July. A calendar with no events. Broken links. Lagging archive.Part of your overall communication strategy
Christmas in July. A calendar with no events. Broken links. Lagging archive.Part of your overall communication strategy
Tell stories
Tell stories
Tell stories
Is it saying, this was made in someones basement? This was done without thought? This church is disorganized? Out of date?
Is it saying, this was made in someones basement? This was done without thought? This church is disorganized? Out of date?
Tablet influence
Tablet influence
Tablet influence
Tablet influence