http://theabundantartist.com This is the presentation that I gave at the Artist Trust event in Seattle, WA.

1. online marketing for artists

2. gallery vs independent
many well known gallery artists don’t
make a great living, but they have a place
in academic circles and history
many artists with a relatively
small audience make a great
living and have strong
connections with their
collectors

3. know your collectors
Who are they?
Where do they live?
What are their hobbies?
Where do they spend their time?
They’re not always older…

4. what makes you special?
unique offerings and
programs – like
welding kits
show your personality and
sources of inspiration
research what other artists
in your niche are doing
online

5. have a great online portfolio
MichaelWhitlark.com

6. sell originals at full price
sell prints at a discount
See my free video on how to build an artist website with Wordpress.

7. copyright concerns
• leverage Creative Commons
• use low-res images (72dpi)
• keep them small (500 pixels wide or less)
• don’t use scripts that disable right-clicking
or sharing

8. email newsletters
The single most important marketing tool
an artist has.
• Email list sign ups
• Write down names at galleries, fairs
• Ping your list at least once per month

9. write a blog
your blog is the place to
talk about your work,
what inspires you, and
other topics of passion.
• set a schedule you
can keep
• 23 things to write
about
• share your posts with
others

10. be social
last year, Natasha Wescoat made $50,000 from Facebook related sales.
• 80/20 ratio of interesting/engaging content to sharing your art
• ask questions and respond to theirs
• make it fun – giveaways, contests, auctions, charities
• build urgency

11. what is success?
• track everything with Google Analytics
• # of Sales
• email list sign ups
• traffic to your site
• tweets, likes and pins are nice, but they are
not equal to sales

12. questions?
contact me at
theabundantartist.com for
speaking, coaching, and other
projects