Social Media Marketing changes that real estate agents need to be aware of and institute in 2014 (Part 1 of two)

1. Social Media Marketing
For Real Estate (2014)
Presenter:
Chuck Ward
“Pro” Director of Marketing

2. Social Media for Real Estate
1. What is it ?
2. Why do you need it?
3. How do you get it done?

3. Social Media for Real Estate
1. What is it ?
• The use of dedicated websites and
applications to communicate
(informally) with other users, or to
find people with similar interests to
oneself (you, the real estate agent)

4. Social Media for Real Estate
1. What is it ?
• “to find people with similar interests to
oneself (you, the real estate agent)”
• Communicate about the selling, listing and
purchasing of real estate

5. How Many Social Media Sites Exist?
Wikipedia
– List of 202 separate social media sites
ExpandedRamblings.com
– List of 387 separate social media sites
(I don’t think anyone really knows how many
TOTAL social media sites exists)

6. Top Social Media Sites
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Facebook
YouTube
Twitter
Tumblr
StumbleUpon
Google Plus (G+)
Link
Orkut
Plaxo
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Pinterest
Reddit
Delicious
Cafemom
Flickr
Foursquare
Friendster
Instagram
Plurk

7. Social Media Sites
 Social Media Sites are
categorized into four
major groups
• Micro Blogging
– Twitter
– Tumblr
– Plurk
• Social
• Location Based
– Foursquare
– Yelp
• Image Based
– Instagram
– Pinterest

8. Social Media for Real Estate
1. Why do agents need social media?
 Social Media is mobile optimized content
 Social Media is interactive content
2. Three Other Reasons
 Social Media marketing is purposeful marketing
 Social Media marketing is data based marketing
 Social Media marketing gives timely and relevant
content

9. Expected Changes 2014
• Increase in visual messages
– Agents will need to have a visual, shareable message
• Mobile Content
– All content of real estate agents will need to be mobile
optimized / responsive (websites included)
• Replace analytics with predictive tools
–
(I disagree with this, you will need both)
(Source: socialmediatoday.com)

10. Trends that Agents Need to
Incorporate in 2014
1. Facebook Video Ads
2. Twitter Ads
3. Google + Ads
4. Remarketing Ads (Google and Facebook)

11. Thursday Agenda
• Create a Facebook business fan page in under
10 minutes
• How to install the Real Access Pro Facebook
Application for Property Listing
• How to create customized pages (tabs) within
Facebook
• Posting your properties on multiple social
media outlets in less than 2 minutes each

12. Contact
Presenter: Chuck Ward
Director of Marketing and Training
Real Access Pro
888-884-0303
chuck.ward (at) realaccesspro.com
Ask Me How to Get Into
the “Pro” Family and
Become a “Pro” in your
business